March 31, 2025

The Business Owner's Time Revolution: How to Work Half as Much and Get Twice the Results

In this episode, Michael Barbarita and Chuki Obiyo reveal why most business owners are trapped working 60+ hours a week while seeing diminishing returns on their time investment. You'll discover the counterintuitive "Time Revolution Formula" that...

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Season 1

In this episode, Michael Barbarita and Chuki Obiyo reveal why most business owners are trapped working 60+ hours a week while seeing diminishing returns on their time investment. You'll discover the counterintuitive "Time Revolution Formula" that enables you to dramatically reduce working hours while simultaneously increasing productivity and profits. Learn how to identify and eliminate the invisible time traps that are keeping you chained to your business, and implement a proven system.

Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Powerful Business Strategies is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No

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liability explicitor implies shall be extended to W four CY

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Radio or it's employees are affiliates. Any questions or comments

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should be directed to those show hosts. Thank you for

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choosing W FOURCY Radio.

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Welcome to Powerful Business Strategies, where you will find out

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that everything you have ever learned about growing your business

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is wrong. Finally, a show where you'll learn the right

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way to grow your business by learning business and financial

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strategies that your competition isn't doing And now here is

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your host. President of NeXTSTEP CFO Michael Barbarita and joining

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Michael for today's show as an executive moderator is chooky obia.

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Yes, this is chookey, and I believe that gratitude is

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undefeated and growth is about the next step. It is

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truly an honor for me to moderate today's discussion with

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my good friend Michael Michael, how.

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Are you welcome back? Chookey, welcome back.

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You know, I knew you'd come back in time to

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celebrate liberation data Wednesday love it.

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Yeah, it's all.

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About liberation for business owners. How about that?

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There you go?

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And as Jukie said, my name is Michael bob Rita,

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president of Next Step CFO. And next Step CFO is

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a fractional CFO and strategic implementation firm, and business owners

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hire us to double and triple that profit using business

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and financial strategies that their competition isn't doing. And our

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vision is to ensure that overwhelmed business owners achieve the

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time freedom what you're going to talk about today, and

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consistent profits to build a legacy and the life they decide.

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Our mission is simple, is dedicated to guiding small business

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owners to leveraging their time, exploding their profits, and building

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a meaningful legacy. You know, the show Powerful Business Strategies

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in our book of the same name is a step

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toward accomplishing that vision and mission. So with that, I'd

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like to hand it back to my co author and

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moderate it for the show.

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Chicky Obio.

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Michael, I've got to say I'm particularly energized by today's episode,

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the Business Owner's Time Revolution, how to work half as

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much and get twice the results. Now that's an equation, Michael,

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that we can get behind, right, absolutely, God, So look

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a quick disclaimer before we jump in. Michael and I

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are both affiliated with a number of different organizations, and

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I currently serve as a managing director of business development

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for Veta Price, a global business focused law firm. In

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addition to that, I collaborate with Michael to moderate business

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roundtables and document powerful insights from those roundtables as part

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of our book, Powerful Business Strategies. But please note that

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the views expressed on this show are our personal views

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based on those success stories from the roundtables and interactions

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with business owners, and my mission as the Fearless moderator

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today is just to ask the right questions to help

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you the listener, learn the best business strategies that the

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competition isn't doing.

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Back over to Michael, Thank you, Chicky.

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So here's something that I'd like to share that I've

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announced before, and so if you have a business problem

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that you'd like us to answer, or business question or

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even the strategy that you'd like to ask about, please

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email us at ask at NEXTSTEPCFO dot net. That's ask

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at NEXTSTEPCFO dot net. It doesn't matter what the business

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problem is or the question, and we'll answer it for you.

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There are a couple of things that we asked them,

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but one, please state whether it is something we can

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answer on the air or if it's confidential, and of

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course if it's confidential, we will put on the air.

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And there are two Please provide your phone number, because

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business problems can become a little involved and complex and

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we might need a little bit more context or clarity.

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So that email address again is ask at NeXTSTEP CFO

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dot net. And I also want to point out that

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we've had some questions but they have requested confidentiality, which

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of course we will always honor.

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And so I'd like to.

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Say I always start the show at some type of inspiration,

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at least I hope it is.

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You know, business.

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Owners, you know, I see the long hours, I see

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the sacrifices, the weight of responsibility that you carry. You know,

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while large corporations have teams of specialists for every function

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under the sun, you're wearing multiple hats, you know, CEO,

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sales director, operations manager, and sometimes even the person answering.

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The phones are sweaking the floors. But here's what I'd

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like you to know. Your size isn't a disadvantage. It's

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your super power. You can pivot faster, you can build

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relationships better, and implement innovative strategies without navigating layers.

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Of corporate bureaucracy.

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The strategies that we share on this show aren't just

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theoretical concepts, the battle tested approaches that level the playing field.

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And we believe that strategic thinking and financial mastery shouldn't

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be reserved for business owners with massive resources. That's exactly

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why Chucky and I wrote powerful business strategies and exactly

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why we do this show. So today we're just sharing

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tools that create small businesses into mighty competitors. And your

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passion you're committed, combined with these strategies creates an unstoppable force.

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So let's harness that power and revolutionize your business starting

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right now. Absolutely so, business owners take a moment and

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ask yourself, did you start your business to work more

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hours than you ever did as an employee? Did you

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start your business to me is your kids' games and

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with titos to be exhausted at the end of the

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day that you have nothing left for your family or yourself.

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Of course you didn't.

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You started your business to gain freedom, both time freedom

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and financial freedom. Yet for most entrepreneurs, that dream has

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morphed into a reality where you're working harder than ever,

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you're experiencing more stress than ever, and ironically have less

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time freedom than your own employees. Today, we're changing that

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the chair the exact strategies that mote the most successful

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businesses use to work half as much while getting twice

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the results. Your business should serve your life, not consume it.

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So let's start your time revolution today, and let me

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start with a start reality. I mean, according to a

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recent survey, the average business owner works fifty two hours

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a week, with nearly twenty five percent of those business

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owners working more than sixty hours. That's fifty percent more

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than the average employee works. And yet study sh other

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that productivity sharply declines after fifty hours, with almost no

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additional output.

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After fifty five hours.

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So, in other words, most business owners are working themselves

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to exhaustion for diminishing returns. They're trapped in what I

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call the time effort paradox. It's the false belief that

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working more hours equals more success. I experienced this firsthand

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with my own business. Believe me, I understand this, and

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I listen. I need to listen to my own advice.

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I'm working seventy plus hours a week and time is

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the only true resource that we have. You know, you

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can always make more money, but you can never make

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more time. And if your business requires that constant presence

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to succeed, you don't own a business, you own a job.

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The realization has led me to develop that what I

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call the Time Revolution formula. This is a systematic approach

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to reclaiming your time while improving your business results, and

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it starts with a fundamental mindset shift. You see, most

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business owners operate from a time for money mentality. They

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believe that their value comes from the hours they put in.

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But truly successful entrepreneurs understand that their value comes from

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the results they create, not the time they spend. You

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can think about this way. If you can achieve the

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same or better results than half the time, why wouldn't you?

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I mean the problem is that most of us just

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don't know how to make that happen. We're trapped in

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outdated patterns of work that keep us busy but not

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necessarily productive. So the Time Revolution formula breaks this pattern

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by focusing on three core principles. First, leverage, This means

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getting disproportionate results from your time investment. True leverage allows

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one hour work to produce five to ten hours of results.

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Second is elimination. This means rulelessly removing activities that don't

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contribute meaningfully in any kind of meaningful way and any

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kind of meaningful value to your business. Most entrepreneurs spend

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at least forty percent of their time on tasks that

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could be completely eliminated. The third is automation. This means

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creating systems that generate results without your ongoing involved It

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a truly successful business continues to operate whether you're there

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or not. And by the way, part of that automation

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today is in fact utilizing artificial intelligence. And so when

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you apply these three principles across business, something really magical happens.

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You start working less while achieving more, Your stress levels

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decrease while your profitability increases, and perhaps most importantly, you

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reclaim the freedom that inspire you to start your business

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in the first place. So throughout today's show, I'll walk

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you through exactly how to apply these principles to transform

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your relationship with time and your business. And we'll uncover

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the invisible traps that are keeping you chained to your business,

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and I'll share specific strategies to break free from those

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traps once and for all. And there's a question. Hold

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on a second, there's a question from the audience. You

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mentioned that most business owners spent at least forty percent

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of the time on tasks that could be eliminated entirely.

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That's right.

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Can you give us a specific example of what those

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activities might be.

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Let me see.

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Well, one of the biggest time wasters that I see

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across nearly every business is what I call reactive management.

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This is when business owners spend hours each day putting

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out fires, responding to non urgent emails, and handling issues

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that someone else on the team could address. For example,

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I worked with a general contractor who was spending three

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to four hours every day answering basic customer questions and

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fielding routine service requests. And when we analyze these interactions,

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we've discovered that over eighty percent of them followed predictable

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patterns that could be handled by a customer service script.

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So we created a simple decision tree. It was like

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an outline for his office manager to handle these requests,

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and suddenly this owner reclaimed fifteen to twenty hours a

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week time he now uses to focus on high value

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business development activities that only he can do. And the

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key insight is that many business owners confuse being needed

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with adding value just because just because so needs your

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input doesn't mean you're the only one who could provide

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that input. So by creating systems and empowering your team,

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you can eliminate those time consuming, low value activities while

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actually improving the customer experience because it's just not a

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one man bank. Okay, So let's dive deeper into the

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first principle of the time revolution formula that we talked about,

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and that's leverage. So leverage is about multiplying the impact.

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Of your time.

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It's the difference between using a shovel and using a bulldozer.

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Both can move dr it, but the bulldozer creates dramatically

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more impact per hour of effort. You see, in business,

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there are five primary forms of leverage available to every

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business owner, regardless of your industry.

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The first is people leverage.

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That means building a team that can produce results without

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your constant involvement. Most business owners make the critical mistake

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of hiring for tasks rather than outcomes. When you hire

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someone to handle bookkeeping task, you still need to manage them.

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But when you hire someone to deliver the outcome of accurate,

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timely financial reporting, that's when you create that true leverage.

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The key to people leverage is what I call train,

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the te train and trust model. You see, most entrepreneurs

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either undertrain their team and then micromanage them, or they

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undertrain them and just hope for the best. Both approaches

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destroy the leverage or reduce the impact of the leverage substantially. Instead,

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you should invest heavily in front loading, training, and creating

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clear success metrics, and then step back and trust your

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team to deliver the results. This creates a virtuous cycle

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where your team becomes more capable over time, requiring less

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of your involvement. The second form of leverage is systems leverage.

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This means creating documented processes that produce consistent results regardless

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of who follows them. The most valuable asset in your

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business isn't your client list or your equipment, it's your systems.

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So affect of systems transform and change.

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Tribal knowledge, and tribal knowledge is like information stored in

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people's hands, and it transforms that tribal knowledge into organizational knowledge,

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which is information available to everyone. And this creates tremendous

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leverage because the system can be executed by multiple people

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across your organization. So to give you an example, a

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commercial cleaning company was completely dependent on the owner for

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client walkthroughs and quality inspections, and by creating a detailed

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walkthrough system with photos and videos and checklists, they were

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able to train their supervisors to handle these inspections with

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the same attention to detail as the owner, and I

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bet even more and then breed up fifteen hours per

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week of the owner's time, allowing him to focus on

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what high value activities like strategic growth initiatives. The third

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form of leverage is technology leverage. This means using software

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tools to automate repetitive task and decision making. The right

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technology can literally work for you twenty four to seven

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without breaks, without complaints or vacations.

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You know.

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Here's an example.

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A landscaping company was spending ten plus hours weekly creating

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custom proposals for potential customers, and he implemented software with

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pre built templates and an integration to this CRAM. Now,

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proposals that used to take an hour just take ten minutes,

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and the quality and consistency have actually improved now. The

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fourth form of leverage is financial leverage. This means using

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other people's money, resources, or assets to accelerate your results.

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Many business owners limit their growth by using their own

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capital and resources. Strategic partnerships, vendor financing, revenue sharing agreements,

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and other creative financial structures could dramatically accelerate your growth

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without requiring your own personal time investment. Interesting example, a

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retail store owner wanted to expand to a second location,

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but didn't have the capital. Instead of taking on this debt,

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they created a revenue sharing partnership with a complementary business.

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This partn that provided this space and some starting inventory

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in exchange for a percentage of sales, and the result

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was a second location that required a minimal capital investment

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and about a third of the time it would take

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to have actually launched it independently. And the fifth and

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final form of leverage is knowledge leverage. This means learning

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from others experiences rather than relying solely on your own

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trial and error, because every problem you're facing in business

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has been solved by someone else already. Mastermind groups, business consultants,

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and coaches in this street, associations and even books like

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powerful business strategies are forms of knowledge leverage.

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They allow you.

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To compress years of learning. It's a month or even weeks.

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Now let's talk about how to apply these forms of

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leverage in your business. It starts with a simple but

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powerful exercise I call time value analysis. So first track

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all your activities for one week, noting exactly how you

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spend each hour, and be brutally honest with yourself. By

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the way, because no one else needs to see this,

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categorize each activity as either ten dollars hour, ten dollars

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an hour work, one hundred dollars an hour work, or

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one thousand dollars an hour work, and even ten.

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Thousand dollars an hour work.

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And this categorization isn't about what you'd pay someone else

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to do. It's about the actual value that the activity

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generates for your business today.

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So ten dollars an hour.

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Activities are routine tasks that must be done but don't

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direct you know, don't directly generate value like, for example,

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the basic bookkeeping I talked about earlier order processing. One

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hundred dollars an hour activities contribute to business operations and

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may indirectly generate revenue, like team management or systems improvement.

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A thousand dollars per hour activities directly impact revenue or

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profitability like sales calls with qualified prospects of strategic planning.

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Ten thousand dollars an hour activities are the true points

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of leverage that can just really exponentially grow a business,

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like developing a new product line or creating strategic partnerships.

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So after doing this, most business owners are shocked to

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discover that they spend seventy to eighty percent of their

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time on ten dollars an hour and one hundred dollar

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hour activities and less than five percent on ten thousand

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dollars activities.

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Wow, well, it's amazing.

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So the time of Lucia begins when you commit to eliminating, delegating,

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or automating anything that isn't one thousand dollars or ten

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thousand dollars an hour work for you personally, This single

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shift can transform your productivity and reclaim twenty to thirty

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hours of your week.

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Michael, it's interesting, right, And as you know, as part

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of our experience with the show, we have a number

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of business owners that tune in and folks are very participative.

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You know, they're sending questions, sending comments. I've actually got

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to share a consolidation of some comments with you. Here

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is a question, So, Michael, some business owners might say

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they can't afford to hire people to handle the ten

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dollars an hour or even the one hundred dollars an

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hour tasks and action items.

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How would you address that concern?

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That's excellent, Well, it actually speaks to one of the

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most common misconceptions about delegat The truth is, you can't

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afford not to delegate these taxs, tak Let me explain.

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I hope this is simple math. So let's say your

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business generates three hundred thousand in an annual revenue, which

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means your time as the business owner is worth about

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one hundred and fifty dollars an hour, assuming a two

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thousand hour a work week, And if you're spending twenty

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five hours a week on ten dollars an hour and

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one hundred dollars an hour task, you're effectively losing between

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one thousand, two hundred and fifty and thirty five hundred

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dollars weekly in opportunity costs, and when you.

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Frame it in this way, hiring somebody at twenty to.

335
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Twenty five dollars an hour to handle these tasks becomes

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an obvious investment, not an expense. Even if you only

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delegate ten hours weekly initially, that's ten more hours that

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you can dedicate to high value activities that actually grow

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the business.

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But let me.

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Let me also address the deeper issue here, because many

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business owners claim that they can't afford to delegate, but

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the real issue is they just haven't created the systems

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that allow for effective delegation. Because without clear processes and

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success metrics, delegation feels risky and often fails. So the

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solution is to stop small. Identify one routine task that

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consumes two to three hours weekly, document exactly how you

348
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do it, including decision points and quality standards, and then

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find someone could be a part time assistant or a

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virtual assistant for a few hours weekly to handle justice task.

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Once that's working smoothly, go to the next one.

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This incremental approach allows you to build your delegation muscle

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without over committing financially, so within three to six months,

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you systemize a delegated enough ten dollars and one hundred

355
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dollars an hour work to fundamentally change how you spend

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your time. And remember the goal is to hire people

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to do everything at once thematically free yourself from low

358
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value work so you can focus on the activities a

359
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truly drive your business forward.

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And Michael, I want to pick up on that point.

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We actually have a question from a listener. So you've

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mentioned the five forms of leverage, but which one, based

363
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on your experience, do you find most business owners either

364
00:23:23.319 --> 00:23:25.400
neglect or underutilize.

365
00:23:26.559 --> 00:23:34.200
Yeah, well, without question, it's systems leverage, because it's just

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most entrepreneurs intuitively understand the value of hiring good people

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or investing in technology at least intuitively, but creating documented,

368
00:23:45.519 --> 00:23:51.160
repeatable systems often feels tedious or unnecessary until it becomes

369
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absolutely critical. And the e myth that book called the

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Emath tells you all you need to know about the

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importance of systems. And by the way, Stott is a

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little nugget and a little timp that can go a

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long way. Stot using AI to create your systems. So

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that's really important because the reality is without systems, Your

375
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business completely depends on you or specific team members, which

376
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creates enormous vulnerability.

377
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If you.

378
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Are a key employee, gets sick, goes on vacation, leads

379
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the company suffer.

380
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Is the business suff is right away.

381
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And moreover, a lack of systems creates what I call

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decision fatigue because when there's no standard process for handling

383
00:24:35.559 --> 00:24:40.559
common situations, every instance requires somebody to make a new decision,

384
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and most employees are afraid to make decisions so you

385
00:24:44.400 --> 00:24:48.319
can figure out see what happens then, And this is

386
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incredibly draining for business owners and significantly limits their ability

387
00:24:52.720 --> 00:24:57.079
to focus on strategic activities, which is what you and

388
00:24:57.240 --> 00:25:00.680
I Chicky wants them to focus on. We want them

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to focus on strategic activities and strategic activities for example,

390
00:25:05.680 --> 00:25:08.000
like the seven step path Way to Profit formula that

391
00:25:08.000 --> 00:25:10.599
we did a show about. And so the good news

392
00:25:11.119 --> 00:25:16.359
is that creating effective system doesn't have to be overwhelming.

393
00:25:16.880 --> 00:25:18.160
Just start with your most.

394
00:25:17.960 --> 00:25:21.720
Common repetitive process and the ones that you find yourself

395
00:25:21.759 --> 00:25:25.640
doing or explaining over and over again, and document each step,

396
00:25:25.720 --> 00:25:29.759
noting decision points and quality standards. Use video, audio, or

397
00:25:29.759 --> 00:25:32.279
written formats, whatever works best for you and your team

398
00:25:32.640 --> 00:25:35.039
or remember also use AI as.

399
00:25:34.920 --> 00:25:35.920
An assistant for this.

400
00:25:36.559 --> 00:25:40.759
It'll cut your time and your perception of how difficult

401
00:25:41.480 --> 00:25:42.920
system creation is.

402
00:25:44.319 --> 00:25:45.799
In an unimaginary way.

403
00:25:46.599 --> 00:25:49.559
And so then test the system by having someone follow

404
00:25:49.559 --> 00:25:53.000
it exactly is documented, refine it based on their feedback

405
00:25:53.480 --> 00:25:56.519
and results, and once it's working consistently, you've created a

406
00:25:56.599 --> 00:26:02.039
valuable business asset that will generate reach turns indefinitely.

407
00:26:03.000 --> 00:26:05.759
And so remember the goal of systems is a rigidity,

408
00:26:05.799 --> 00:26:06.400
it's freedom.

409
00:26:07.240 --> 00:26:11.759
Good systems free you from routine decisions and actions.

410
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While ensuring consistent quality.

411
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They have the foundation of a business that can operate

412
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without your constant presence.

413
00:26:18.799 --> 00:26:22.799
Interest in Michael, good systems lead to that liberation that

414
00:26:22.839 --> 00:26:26.640
you talked about right for Liberation Day. So that's remarkable.

415
00:26:26.799 --> 00:26:29.920
We've got a question here from a business owner. So, Michael,

416
00:26:29.960 --> 00:26:34.680
you've talked about identifying ten thousand dollars hour activities that

417
00:26:34.720 --> 00:26:41.039
can exponentially grow a business. Could you give us some examples,

418
00:26:41.119 --> 00:26:44.240
specific examples of what some of these might look like,

419
00:26:44.480 --> 00:26:46.640
particularly across multiple industries.

420
00:26:47.960 --> 00:26:48.839
Yeah, let's see.

421
00:26:49.599 --> 00:26:53.519
Well, well, for service fins essays like consultants, lawyers or accountants,

422
00:26:53.559 --> 00:26:57.440
ten thousand dollars our activities you know include things like

423
00:26:57.480 --> 00:27:01.279
creating intellectual property that can be leveraged across multiple clients,

424
00:27:02.200 --> 00:27:07.839
are developing premium service offerings with significantly higher profit margins,

425
00:27:07.880 --> 00:27:13.680
and building strategic referrable partnerships with complementary complementary professionals who

426
00:27:13.720 --> 00:27:17.599
serve the same client base. For retail or e commerce businesses,

427
00:27:17.599 --> 00:27:22.039
ten thousand dollar activities could include negotiating exclusive product lines

428
00:27:22.079 --> 00:27:27.039
that differentiate you from your competitors. It could include developing

429
00:27:27.119 --> 00:27:31.119
automated marketing funnels that consistently convert browsers to buyers and

430
00:27:31.599 --> 00:27:36.880
create customer retention programs that increase lifetime value. For construction

431
00:27:37.039 --> 00:27:40.559
or trades businesses, ten thousand dollars an hour activities include

432
00:27:40.559 --> 00:27:45.160
creating estimation systems that improve profit mondins on every project,

433
00:27:45.480 --> 00:27:51.000
developing recurring maintenance programs that generate predictable monthly revenue, and

434
00:27:51.039 --> 00:27:55.759
building relationships with developers general contractors who can provide consistent,

435
00:27:55.960 --> 00:27:59.519
large scale work and even For manufacturers, ten thousand dollar

436
00:27:59.599 --> 00:28:05.920
activities include streamlining production processes to reduce the cost while

437
00:28:05.920 --> 00:28:10.079
maintaining quality, developing new product lines with higher margins, and

438
00:28:10.119 --> 00:28:14.759
creating distribution partnerships and open new markets without significant overhead. So,

439
00:28:14.839 --> 00:28:19.480
regardless of the industries, strategic planning is always a ten

440
00:28:19.519 --> 00:28:22.880
thousand dollars hour activity, and most business owners get so

441
00:28:23.000 --> 00:28:24.920
caught up in the day to day operations they never

442
00:28:24.920 --> 00:28:27.880
step back to work on their business rather than in it.

443
00:28:27.920 --> 00:28:31.279
And yet a single day of focused strategic planning can

444
00:28:31.319 --> 00:28:34.960
generate hundreds of thousands of dollars in additional profit over

445
00:28:35.000 --> 00:28:39.319
the following year. And the key to identifying your personal

446
00:28:39.359 --> 00:28:42.799
ten thousand dollars per hour activity is to ask yourself

447
00:28:42.799 --> 00:28:47.519
this question, what could I do today that would continue

448
00:28:47.640 --> 00:28:51.799
generating results for years with no additional time investment from me.

449
00:28:52.519 --> 00:28:56.640
Those are your true leverage points. So before we.

450
00:28:56.640 --> 00:29:00.720
Continue our discussion, let's take a ninety second break. Hey there,

451
00:29:00.759 --> 00:29:03.400
business owners, let me ask you something. Are you tied

452
00:29:03.440 --> 00:29:07.359
of blending in with your competitors? Frustrated with slow growth

453
00:29:07.359 --> 00:29:08.400
and slim margins?

454
00:29:08.680 --> 00:29:10.079
Well, I've got news for you.

455
00:29:10.759 --> 00:29:14.279
Everything you've ever learned about growing your business is wrong.

456
00:29:15.000 --> 00:29:17.279
But don't worry. I'm here to let you in.

457
00:29:17.200 --> 00:29:21.240
On a secret weapon, your position of market dominance. It's

458
00:29:21.240 --> 00:29:25.000
what sets you apart, makes you irreplaceable, and has customers

459
00:29:25.079 --> 00:29:28.160
lining up at your door. My name is Michael barber

460
00:29:28.240 --> 00:29:31.599
Rita from Next Step CFO. I know what you're thinking.

461
00:29:32.240 --> 00:29:35.000
Sounds great, Michael, but how do I find my position

462
00:29:35.079 --> 00:29:38.599
of market dominance? Well, that's exactly why we've created our

463
00:29:38.640 --> 00:29:42.960
game changing impleventation program called Next Step to Market Dominance.

464
00:29:43.480 --> 00:29:45.920
In just ninety days, we'll guide you step by step

465
00:29:45.960 --> 00:29:49.160
to a position of market dominance by uncovering your unique

466
00:29:49.240 --> 00:29:52.599
strengths that competitors can't touch. By crafting a message that

467
00:29:52.799 --> 00:29:56.480
resonates deeply with your ideal customer, by building a strategy

468
00:29:56.480 --> 00:29:57.759
that turns you into.

469
00:29:57.519 --> 00:30:00.359
The go to expert in your field. So this is

470
00:30:00.359 --> 00:30:01.359
in theory.

471
00:30:01.480 --> 00:30:04.319
These are battle tests and strategies that have help businesses

472
00:30:04.400 --> 00:30:09.000
like yours double, triple and quadruple their revenue. Don't let

473
00:30:09.000 --> 00:30:12.200
another quarter go by struggling to standout. It's time to

474
00:30:12.279 --> 00:30:17.519
dominate your market period. Go to NEXTSTEPCFO dot net forward

475
00:30:17.519 --> 00:30:20.960
slash contact. Fill out the form and in the message

476
00:30:20.960 --> 00:30:25.000
section put the word dominate or call us at seven

477
00:30:25.079 --> 00:30:28.640
eight one three two six three A two two. That's

478
00:30:28.759 --> 00:30:32.400
next step CFO dot net forward slash contact or call

479
00:30:32.480 --> 00:30:35.680
us at seven eight one three two six three A

480
00:30:35.839 --> 00:30:41.200
two two. So welcome back, and remember you can always

481
00:30:41.279 --> 00:30:45.079
catch the replay of any of our shows at Powerful

482
00:30:45.160 --> 00:30:49.359
Business Strategies dot com. So let's explore the second principle

483
00:30:49.400 --> 00:30:54.759
of the time revolution formula, which we call it is

484
00:30:54.799 --> 00:30:57.920
even more powerful than delegation because it completely removes tasks

485
00:30:57.960 --> 00:31:00.759
from your business rather than just shifting them to someone else.

486
00:31:00.759 --> 00:31:04.160
And as management expert Peter Drucker famously said, there is

487
00:31:04.240 --> 00:31:09.119
nothing so useless as doing efficiently that which should not

488
00:31:09.160 --> 00:31:13.200
be done at all. And so in our experience working

489
00:31:13.279 --> 00:31:16.119
with hundreds of business owners, there are five major categories

490
00:31:16.160 --> 00:31:20.720
of activities that can be eliminated from most businesses which

491
00:31:24.279 --> 00:31:27.799
zero negative impact on results. And so the first category

492
00:31:27.839 --> 00:31:30.799
is what I call perfection tasks. And these are activities

493
00:31:30.839 --> 00:31:34.119
that you're investing time to move from good enough to perfect,

494
00:31:34.440 --> 00:31:37.640
but the additional quality isn't valued by customers, it doesn't

495
00:31:37.680 --> 00:31:43.279
impact outcomes. For example, an interior designer, this particular interia

496
00:31:43.400 --> 00:31:47.519
designer was spending five to seven hours creating elaborate presentation

497
00:31:47.640 --> 00:31:53.240
boards for their initial client consultations, and when she surveyed

498
00:31:53.680 --> 00:31:58.319
her clients, she discovered that they valued her ideas and

499
00:31:58.359 --> 00:31:59.559
expertise and not.

500
00:31:59.599 --> 00:32:01.160
The press citation format.

501
00:32:01.519 --> 00:32:04.359
And so by switching to digital mood boards that took

502
00:32:04.440 --> 00:32:06.960
only ninety minutes to create. She stayed over twenty hours

503
00:32:07.000 --> 00:32:09.160
monthly with no impact on her closing rate.

504
00:32:09.720 --> 00:32:10.240
So you've got to.

505
00:32:10.240 --> 00:32:13.759
Ask yourself where am I investing time and perfection that

506
00:32:13.880 --> 00:32:18.279
doesn't actually matter to my customers or improve my results.

507
00:32:19.200 --> 00:32:24.039
The second category is low probability opportunities, and these are

508
00:32:24.079 --> 00:32:30.039
activities that have a theoretical payoff but a very low

509
00:32:30.279 --> 00:32:34.440
probability of success based on your specific situation. And we

510
00:32:34.480 --> 00:32:39.119
see this frequently with networking events and certain marketing activities

511
00:32:39.119 --> 00:32:42.279
and pursuing clients that don't match your ideal customer profile.

512
00:32:42.720 --> 00:32:46.880
Business Owners often continue these activities out of habit or

513
00:32:47.000 --> 00:32:55.000
hope rather than evidence of results. A retail a business

514
00:32:55.039 --> 00:32:58.160
owner was spending eight hours monthly attending a networking group

515
00:32:58.680 --> 00:33:02.960
that it actually generated did zero business over a year.

516
00:33:03.079 --> 00:33:05.759
So by elimitting this single activity, he reclaimed a full

517
00:33:05.839 --> 00:33:09.079
day each month that he now uses for other high

518
00:33:09.119 --> 00:33:14.039
impact marketing activities. So ask yourself what activities am I

519
00:33:14.119 --> 00:33:17.960
continuing despite little or no evidence that the generating results.

520
00:33:18.599 --> 00:33:22.640
And the third category is unnecessary reports and meetings, and

521
00:33:22.839 --> 00:33:29.440
these are information sharing activities that consume time without driving decisions.

522
00:33:29.519 --> 00:33:30.440
Or actions.

523
00:33:30.920 --> 00:33:34.799
You see in our experience, at least fifty percent of

524
00:33:34.920 --> 00:33:38.759
recurring meetings in most businesses can be eliminated or drastically

525
00:33:38.839 --> 00:33:43.599
shortened with no negative impact. Similarly, many reports are created

526
00:33:43.599 --> 00:33:47.160
out of habit rather than necessity. So a manufacturing company

527
00:33:47.240 --> 00:33:51.200
was having daily thirty minute production meetings with their entire team.

528
00:33:51.680 --> 00:33:54.880
By creating a simple dashboard that tracked key metrics in

529
00:33:54.920 --> 00:33:58.200
real time, and they were able to reduce meetings to

530
00:33:58.279 --> 00:34:01.960
twice a week, twice a week for just fifteen minutes,

531
00:34:02.000 --> 00:34:05.400
saving two hours a week for everyone involved while improving

532
00:34:05.440 --> 00:34:09.920
information flow. So ask yourself what meetings or reports exist

533
00:34:10.000 --> 00:34:14.079
in my business that don't directly lead to better decisions

534
00:34:14.119 --> 00:34:18.400
or actions. And then the fourth category is manual processes

535
00:34:18.440 --> 00:34:22.199
that could be automated, and these are repetitive tasks that

536
00:34:22.239 --> 00:34:27.360
technology can handle. More officially, and this includes everything from appointments,

537
00:34:27.400 --> 00:34:31.559
scheduling and follow up emails to invoicing and payment processing.

538
00:34:32.440 --> 00:34:35.840
Modern software can automate these processes at a fraction of

539
00:34:35.920 --> 00:34:39.880
the cost of you and time, and so that you

540
00:34:39.960 --> 00:34:43.159
really need to take a look at that and ask

541
00:34:43.199 --> 00:34:49.000
yourself what repetitive, predictable processes am I or my team

542
00:34:49.119 --> 00:34:53.119
handling manually that could be automated. And then the fifth

543
00:34:53.119 --> 00:34:57.159
and final category is misaligned clients, which are customers who

544
00:34:57.280 --> 00:35:02.119
consume disproportionate time relative to their value to their business.

545
00:35:04.599 --> 00:35:06.199
I mean, you know the ones I'm talking about.

546
00:35:06.199 --> 00:35:09.480
They call constantly with minor issues, they haggle over every invoice,

547
00:35:09.519 --> 00:35:14.119
they pay late, and generally make your life miserable. And

548
00:35:14.239 --> 00:35:17.000
what many business owners don't realize is that these clients

549
00:35:17.000 --> 00:35:19.559
not only consume your time, but they drain your energy

550
00:35:20.159 --> 00:35:27.239
and prevent you from serving your best clients optimally. And

551
00:35:27.320 --> 00:35:32.159
so ask yourself this question, which which clients consistently require

552
00:35:32.239 --> 00:35:34.960
more time and energy than their worth? And would you

553
00:35:35.320 --> 00:35:39.239
rather have those? I would you rather have and continue

554
00:35:39.239 --> 00:35:42.920
to service those exhausting the clients that exhaust you, or

555
00:35:43.000 --> 00:35:46.000
let your competitors have them? I always ask that question

556
00:35:46.079 --> 00:35:55.880
to my clients. Yeah, competitors had those lousy So the

557
00:35:55.920 --> 00:35:59.360
elimination stops with a simple but powerful exercise I call

558
00:35:59.440 --> 00:36:02.519
the stop doing lists. So take out a sheet of paper,

559
00:36:02.800 --> 00:36:06.719
write down ten activities you'll stop doing entirely, be specific

560
00:36:07.119 --> 00:36:10.360
instead of just writing, stop wasting time right, stop attending

561
00:36:10.360 --> 00:36:14.280
the Thursday morning networking meeting, or stop personally handling customer

562
00:36:14.280 --> 00:36:18.800
service emails, and this exercise forces you to make concrete

563
00:36:19.599 --> 00:36:24.920
decisions about elimination rather than vay comments. Once you have

564
00:36:25.079 --> 00:36:29.679
your list, communicate the necessary changes to your team and clients,

565
00:36:29.800 --> 00:36:33.119
and then stick to your commitments. The immediate impact of

566
00:36:33.159 --> 00:36:36.159
elimination is just you know, it's often even more powerful

567
00:36:36.199 --> 00:36:39.800
than delegation because well, it creates space in your calendar

568
00:36:39.840 --> 00:36:44.199
and your mind without requiring any additional systems or costs.

569
00:36:45.000 --> 00:36:48.440
Michael, look, I think you are inspiring a number of

570
00:36:48.480 --> 00:36:51.599
business leaders and owners with this concept of elimination, right,

571
00:36:51.639 --> 00:36:55.519
I mean, stuff is remarkable. The idea of eliminating misaligned

572
00:36:56.440 --> 00:37:01.480
clients really resonates, right, But many business owners are, in

573
00:37:01.519 --> 00:37:06.400
all honesty, afraid to let any client go without that

574
00:37:06.480 --> 00:37:09.679
kind of engagement, right, and especially in on certain economic times.

575
00:37:10.400 --> 00:37:14.039
How do you advise business owners to overcome this fear.

576
00:37:15.360 --> 00:37:17.679
Well, that's a great question, Shokey, because it gets to

577
00:37:17.719 --> 00:37:20.719
the heart of the scarcity mindset that keeps many business

578
00:37:20.800 --> 00:37:27.360
owners trapped in unfulfilling client relationships. And the scarcity mindset

579
00:37:27.400 --> 00:37:30.519
is something we talked about when we talked about preparing

580
00:37:30.559 --> 00:37:34.480
for an economic downturn. The key is to approach this

581
00:37:34.599 --> 00:37:38.239
systematically rather than emotionally, and you have to stop by

582
00:37:38.239 --> 00:37:41.280
conducting a thorough analysis of your client base and plot

583
00:37:41.360 --> 00:37:43.440
each client on a chart with.

584
00:37:43.440 --> 00:37:45.000
Two axisy access.

585
00:37:46.239 --> 00:37:49.559
Access number one is profitability how much money do they

586
00:37:49.639 --> 00:37:53.039
generate relative to the resources they consume, and the second

587
00:37:53.159 --> 00:37:58.280
axis is alignment how well they matched ideal client profile

588
00:37:58.440 --> 00:37:59.280
and value.

589
00:37:59.800 --> 00:38:02.880
And this analysis often leads to surprising insights.

590
00:38:03.960 --> 00:38:08.239
Clients you thought were valuable might actually be barely profitable

591
00:38:08.960 --> 00:38:11.000
than you account for all the time that when you

592
00:38:11.039 --> 00:38:13.519
account for all the time and resources that they consume.

593
00:38:14.280 --> 00:38:19.719
And then conversely, quieter clients who rarely demand attention might

594
00:38:19.760 --> 00:38:23.599
be your most profitable relationships. And once you have this data,

595
00:38:24.039 --> 00:38:28.760
make decisions based on facts rather than fears. For clients

596
00:38:28.800 --> 00:38:32.880
in the bottom left quandrant that's low profitability, low alignment,

597
00:38:33.039 --> 00:38:35.840
and develop a transition plan. And this doesn't mean abruptly

598
00:38:35.920 --> 00:38:41.320
ending relationships. It means thoughtfully moving these clients to providers

599
00:38:41.440 --> 00:38:45.960
who might serve them better and start with candid conversations.

600
00:38:46.440 --> 00:38:49.000
You know, I've been reflecting on our work together. I

601
00:38:49.039 --> 00:38:51.920
feel you might be better served by a provider who specializes

602
00:38:51.960 --> 00:38:55.000
more precisely in what you need and the other specific

603
00:38:55.039 --> 00:39:01.360
recommendations for alternative and offer specific recommendations for ALTERNI providers

604
00:39:01.360 --> 00:39:04.679
and for clients who are profitable.

605
00:39:04.079 --> 00:39:05.800
But misaligned.

606
00:39:07.480 --> 00:39:11.280
Or aligned but unprofitable, consider adjusting your service model or

607
00:39:11.360 --> 00:39:14.920
pricing to improve the relationship. Sometimes a fifteen or twenty

608
00:39:14.920 --> 00:39:18.760
percent increase or a modified service scope can change a

609
00:39:18.960 --> 00:39:23.159
challenging client into a more valuable one. And the fear

610
00:39:23.199 --> 00:39:25.559
of letting clients go off and stems from the belief

611
00:39:25.559 --> 00:39:26.840
that you can't replace them.

612
00:39:27.159 --> 00:39:28.519
But here is the reality.

613
00:39:28.679 --> 00:39:34.159
The time and energy you reclaim by transitioning misaligned clients

614
00:39:34.880 --> 00:39:38.360
can be reinvested in acquiring the ideal clients who are

615
00:39:38.360 --> 00:39:42.039
more profitable and more enjoyable to serve.

616
00:39:42.360 --> 00:39:43.119
That's a good point.

617
00:39:43.639 --> 00:39:47.679
So, Chucky, do we have a quessure from a listener?

618
00:39:48.679 --> 00:39:53.000
We actually do writing and Michael, look, your insights today

619
00:39:53.000 --> 00:39:54.480
are really reverberating.

620
00:39:54.880 --> 00:39:56.440
So here's a question.

621
00:39:56.920 --> 00:40:00.719
What's the biggest mistake you see business owners make when

622
00:40:00.920 --> 00:40:02.639
trying to reclaim their time?

623
00:40:04.480 --> 00:40:08.199
Well, you know, business owners actually tell me that that

624
00:40:08.320 --> 00:40:10.079
you know that things are crazy right now.

625
00:40:12.679 --> 00:40:15.000
I mean, I won't say that.

626
00:40:15.039 --> 00:40:17.840
The biggest mistake that I see is the belief that somehow,

627
00:40:18.199 --> 00:40:20.960
next week or next month will be different from the

628
00:40:21.000 --> 00:40:24.719
current one. Without making structural changes to how this works,

629
00:40:24.840 --> 00:40:27.320
you know, they'll say that things are crazy. But without

630
00:40:27.360 --> 00:40:31.320
implementing the principles that we're discussing today, that magical period

631
00:40:31.400 --> 00:40:33.480
of more time, it never comes.

632
00:40:33.679 --> 00:40:34.559
It never arrives.

633
00:40:35.000 --> 00:40:39.239
There's always another project, another crisis, another opportunity that conserves

634
00:40:39.599 --> 00:40:44.079
consumes every available minute. The reality is that your calendar

635
00:40:44.119 --> 00:40:48.920
will always folk to capacity unless you create structural boundaries

636
00:40:49.480 --> 00:40:53.800
and systems to protect your time. This requires hard decisions

637
00:40:53.840 --> 00:40:55.920
about what deserves your attention and what does it.

638
00:40:56.800 --> 00:40:59.519
The solution is actively.

639
00:40:59.519 --> 00:41:04.079
Blocking time for your highest value activities before anything else

640
00:41:04.480 --> 00:41:09.239
can claim that valuable time. So stop by scheduling blocks

641
00:41:09.280 --> 00:41:14.559
for strategic work, business development, and personal renewal. Make these

642
00:41:14.599 --> 00:41:18.920
appointments with yourself as non negotiable as you as you

643
00:41:18.920 --> 00:41:23.000
would with your most important clients, you know, meetings with them.

644
00:41:23.880 --> 00:41:27.639
Then allow other activities to fill in around these protected blocks,

645
00:41:28.320 --> 00:41:35.000
not the other way around. So tricky can we go

646
00:41:35.079 --> 00:41:38.079
to Can we jump to compliments as we're seem to

647
00:41:38.079 --> 00:41:38.920
be running out of time?

648
00:41:39.199 --> 00:41:43.599
Absolutely we can. And Michael, look, it's really interesting. This

649
00:41:43.719 --> 00:41:47.119
complements segments because we have a number of business owners

650
00:41:47.159 --> 00:41:50.119
that we are energized to spotlights.

651
00:41:50.679 --> 00:41:52.360
So four compliments today.

652
00:41:53.519 --> 00:41:59.199
First compliments to Gary Agaginian, the founder and CEO of

653
00:41:59.320 --> 00:42:04.760
Agagenian Incorporated. Gary is recognized as the greatest wine lagochon

654
00:42:05.000 --> 00:42:09.119
in the world. He graduated from the School of Agricultural

655
00:42:09.239 --> 00:42:14.000
Business at California State University, Fresno, and he grew up

656
00:42:14.039 --> 00:42:17.000
Michael on the family vineyard in California. I mean, he's

657
00:42:17.039 --> 00:42:21.800
got decades of experience with his own agricultural operation and

658
00:42:21.880 --> 00:42:26.360
he began making wine in nineteen ninety eight. In fact,

659
00:42:26.800 --> 00:42:30.440
the business Michael traces its roots all the way back

660
00:42:30.480 --> 00:42:35.360
to nineteen twenty two when Gary's grandfather planted forty acres

661
00:42:35.400 --> 00:42:37.679
with wine grapes and raisin grapes.

662
00:42:38.000 --> 00:42:39.079
Look, Gary and.

663
00:42:38.960 --> 00:42:43.840
His team have a wall class quality service, a certain

664
00:42:43.920 --> 00:42:48.239
genes Aquah Michael that they bring to every customer interaction.

665
00:42:48.320 --> 00:42:53.599
You can learn more about this great company at Agajanian

666
00:42:54.039 --> 00:42:58.960
dot com. Again, that's Agaganian dot com. Second compliments Christopher Ryan,

667
00:42:59.039 --> 00:43:04.159
who's the managing part partner at DSRCPA. That's D for Donovan,

668
00:43:04.519 --> 00:43:08.800
S for Sullivan, R for Ryan. Christopher has fifteen plus

669
00:43:08.920 --> 00:43:12.920
years of experience in accounting and He serves a wide

670
00:43:13.039 --> 00:43:18.920
range of clients, including small businesses, well established companies, insurance agencies,

671
00:43:19.320 --> 00:43:24.519
professional services firms, high net worth individuals and families. Part

672
00:43:24.519 --> 00:43:28.440
of what makes Christopher and his team so special, Michael,

673
00:43:28.880 --> 00:43:36.320
is their values. They've got this PRQ commitment P for professionalism,

674
00:43:37.000 --> 00:43:41.519
R for responsiveness, Q for quality. You can visit the

675
00:43:41.599 --> 00:43:48.840
team today at DSRCPA dot com. Third compliment complements to

676
00:43:49.000 --> 00:43:54.559
Lars bo Lourdson, Thomas Lourdson and Nils Lourdson. They are

677
00:43:54.599 --> 00:43:59.280
the principles of Unmutes. This is a Denmark based company

678
00:43:59.320 --> 00:44:06.119
with a US sidiary. Unmute Frames provide an experience that is.

679
00:44:06.119 --> 00:44:08.280
Incomparably brilliant, Michael.

680
00:44:08.760 --> 00:44:11.599
They have unique pieces of artwork that they put up

681
00:44:12.039 --> 00:44:15.719
on your wall and these frames are embedded with sound.

682
00:44:16.599 --> 00:44:20.360
You just press the frame and Unmute comes to life,

683
00:44:20.639 --> 00:44:24.719
bringing a rich, vibrant sound into the space for your

684
00:44:24.760 --> 00:44:28.360
home or your business. This is such an awesome experience.

685
00:44:28.760 --> 00:44:35.480
Check these folks out at Unmuteframes dot us. Final compliment

686
00:44:35.639 --> 00:44:39.480
this goes out to Mike Bogart, the founder and owner

687
00:44:39.519 --> 00:44:44.039
of the Bogart Finish. Mike has spent decades cultivating his

688
00:44:44.320 --> 00:44:50.800
craft in high end custom home construction and renovation. Mike

689
00:44:51.000 --> 00:44:54.639
is a true passion not only for how things are built,

690
00:44:55.280 --> 00:44:59.360
but how things are built to last. Michael in two

691
00:44:59.360 --> 00:45:02.559
thousand and seven when Mike founded the Bogart Finish. This

692
00:45:02.679 --> 00:45:06.760
is a company that truly connects the commitment to craftsmanship,

693
00:45:07.639 --> 00:45:13.960
clients trust, and project management with the quality service and

694
00:45:14.360 --> 00:45:18.960
care for every single clients mindset. You can find out

695
00:45:19.039 --> 00:45:21.639
more about the good work Mic and team are doing

696
00:45:22.199 --> 00:45:25.800
at the Bullgart Finish dot com. Michael back over to you.

697
00:45:26.480 --> 00:45:28.719
Thank you, Jerkey. I love I love these compliments.

698
00:45:29.719 --> 00:45:33.119
So now let's explore the third principle of the time

699
00:45:33.159 --> 00:45:37.639
revolution formula called automation. And unfortunately, because of time, I'm

700
00:45:37.679 --> 00:45:39.800
going to have to go very quickly through this. But

701
00:45:40.199 --> 00:45:44.079
automation is about creating systems that generate results without your

702
00:45:44.079 --> 00:45:48.239
ongoing involvement. You know, it's the closest thing to business magic.

703
00:45:48.599 --> 00:45:51.599
Setting up processes that continue working for you is twenty

704
00:45:51.639 --> 00:45:54.199
four to seven, whether you're at the office, on vacation

705
00:45:54.320 --> 00:46:00.000
of sleeping, and in today's digital economy, automation opportunities exist

706
00:46:00.400 --> 00:46:05.079
exist for businesses of all sizes and across all industries,

707
00:46:05.400 --> 00:46:08.639
and you don't need a massive technology budget or a

708
00:46:08.679 --> 00:46:11.679
team of engineers. You just need to identify the right

709
00:46:11.840 --> 00:46:16.119
automation opportunities and implement them strategically. And what we find

710
00:46:16.239 --> 00:46:21.440
is there are five primary categories of automation that reclaim

711
00:46:21.480 --> 00:46:25.960
your time. The first is marketing automation. This includes everything

712
00:46:25.960 --> 00:46:31.920
from email sequences and social media social media scheduling to

713
00:46:32.119 --> 00:46:37.599
actual lead nurturing and customer onboarding. The second category is

714
00:46:37.719 --> 00:46:44.199
sales automation. This includes proposal generation, appointment scheduling, contract creation,

715
00:46:44.480 --> 00:46:50.559
and payment processing. The third category is operations automation. This

716
00:46:50.679 --> 00:46:57.599
includes inventory management, workflow coordination, quality control checks, and data entry.

717
00:46:58.039 --> 00:47:03.320
A manufacturing company implement that this exact system and with

718
00:47:03.559 --> 00:47:07.599
bar code scanning and inventory management software that automatically tracks

719
00:47:08.000 --> 00:47:12.599
materials usage and reordered supplies when they reach these certain thresholds,

720
00:47:12.599 --> 00:47:17.480
and this eliminated weekly manual inventory counts, emergency supply runs

721
00:47:17.559 --> 00:47:21.239
and say six to seven hours weekly and actually also

722
00:47:21.320 --> 00:47:26.400
reduced stockouts by ninety two. The fourth category is financial automation.

723
00:47:27.559 --> 00:47:33.880
This includes invoicing, expense tracking, financial reporting, and collections. And

724
00:47:33.960 --> 00:47:36.840
the fifth category is customer service automation.

725
00:47:36.960 --> 00:47:38.119
This includes.

726
00:47:39.320 --> 00:47:46.079
Frequency frequently asked questions systems supporting ticket routing, satisfaction surveys,

727
00:47:46.639 --> 00:47:48.599
and review generation.

728
00:47:50.800 --> 00:47:57.639
And let's see and let me, let me, let me

729
00:47:57.679 --> 00:47:58.480
explain that.

730
00:48:00.079 --> 00:48:04.400
Moreover, automated systems can operate at scale that would be

731
00:48:04.440 --> 00:48:10.280
impossible manually. And once again, please consider using AI. There

732
00:48:10.280 --> 00:48:13.599
are some great AI tools that can help you with

733
00:48:14.079 --> 00:48:18.440
creating these automated systems. And they can send personalized message

734
00:48:18.480 --> 00:48:24.440
to thousands of customers simultaneously, monitored across multiple locations in

735
00:48:24.480 --> 00:48:28.360
real time, or analyze data points that would take humans

736
00:48:28.559 --> 00:48:33.400
weeks to process. And the key insight about automation is

737
00:48:33.440 --> 00:48:37.039
that it's most powerful when it handles routine tasks while

738
00:48:37.039 --> 00:48:43.159
freeing humans to focus on high value activities that require creativity, judgment,

739
00:48:43.239 --> 00:48:45.639
and personal connection. And the goal is it just to

740
00:48:45.719 --> 00:48:49.320
automate everything, is to automate what should be automated, so

741
00:48:49.360 --> 00:48:51.800
that you and your team can focus on.

742
00:48:51.920 --> 00:48:59.480
What shouldn't be. Brilliant Jukie, is there a question from

743
00:48:59.519 --> 00:49:00.000
the audience?

744
00:49:02.000 --> 00:49:05.079
I think we captured it all. Oh kay, look, I

745
00:49:05.079 --> 00:49:09.360
mean this thing was this thing was such a resonant episode.

746
00:49:09.360 --> 00:49:12.840
We may have to extend this out in a future episode.

747
00:49:13.000 --> 00:49:15.199
We might, We might well.

748
00:49:15.239 --> 00:49:18.320
As we wrap up today's episode on the business Owner's

749
00:49:18.360 --> 00:49:21.440
Time Revolution. Let me summarize the key insights that were covered.

750
00:49:21.440 --> 00:49:28.880
We introduced the time revolution formula based on three core principles. First, leverage. First,

751
00:49:28.960 --> 00:49:37.119
leverage is leveraging and that's getting dispar a portionate results

752
00:49:37.119 --> 00:49:40.199
from your technology, financial resources.

753
00:49:39.599 --> 00:49:40.239
And knowledge.

754
00:49:40.360 --> 00:49:43.000
And remember that time value analysis to identify that ten

755
00:49:43.039 --> 00:49:45.119
dollars an hour, one hundred dollars an hour, thousand dollars

756
00:49:45.119 --> 00:49:48.199
an hour, and ten thousand dollar an hour activities because

757
00:49:48.239 --> 00:49:51.400
your goal is to focus exclusively on the highest value

758
00:49:51.440 --> 00:49:55.840
activities while leveraging other resources for everything else. And second

759
00:49:55.960 --> 00:50:00.679
is elimination, so that's removing unnecessary activities from your business entirely.

760
00:50:01.519 --> 00:50:08.320
We identified five major categories that could be eliminate affection tasks,

761
00:50:08.360 --> 00:50:12.880
Second is low probability opportunities, Third is unnecessary reports and meetings.

762
00:50:13.199 --> 00:50:16.639
Forth is manual processes that could be automated. And then

763
00:50:16.679 --> 00:50:21.360
finally we talked about misaligned clients and remember to create

764
00:50:21.400 --> 00:50:25.719
your stock doing list to make concrete elimination decisions. And

765
00:50:25.760 --> 00:50:29.679
then third is automation create systems that actually generate results

766
00:50:30.079 --> 00:50:32.159
without your ongoing involvement.

767
00:50:32.639 --> 00:50:37.360
We exploit but five categories.

768
00:50:37.360 --> 00:50:44.320
Net was marketing, sales, sales, operations, financial and customer service.

769
00:50:44.320 --> 00:50:52.000
And remember the automation roadmap. Identify repetitive processes, document current workflows,

770
00:50:52.119 --> 00:50:57.159
evaluate automation options, implement and tests in power, and then

771
00:50:57.199 --> 00:51:01.599
refine and expand. To get a copy of the book

772
00:51:01.639 --> 00:51:05.679
Powerful Business Strategy, simply go to our website www dot

773
00:51:05.719 --> 00:51:10.960
NEXTSTEPCFL dot net. It's totally complimentary and until next Monday

774
00:51:11.440 --> 00:51:14.039
at noon Eastern time for Chucky Obio. My name is

775
00:51:14.079 --> 00:51:18.639
Michael Barbarita, and remember, don't keep doing what your competition

776
00:51:19.199 --> 00:51:19.639
is doing.

777
00:51:21.679 --> 00:51:24.760
You have been listening to Powerful Business Strategies finding out

778
00:51:24.800 --> 00:51:28.440
that everything you ever learned about growing your business is wrong.

779
00:51:28.760 --> 00:51:31.880
Tune in next week and every week at noon Eastern

780
00:51:32.000 --> 00:51:35.480
time on W four CY Radio with your host Michael

781
00:51:35.480 --> 00:51:40.119
Barbarita of Next Step CFO and moderator Chugy Obio