May 12, 2025

The Business Owner's Blueprint: Creating Systems That Scale Without Sacrificing Quality

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In this eye-opening episode, Michael Barbarita and Chuki Obiyo reveal why most business owners remain trapped in day-to-day operations despite working harder than ever. You'll discover the counterintuitive "Systems Blueprint" that enables owners to build scalable processes without sacrificing the quality their customers expect. Learn how to change your business from owner-dependent to systems-dependent while maintaining the excellence that sets you apart from competitors.

Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Powerful Business Strategies is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No

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liability explicitor implies shall be extended to W FOURCY Radio

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or its employees are affiliates. Any questions or comments should

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be directed to those show hosts. Thank you for choosing

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W FOURCY Radio.

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Welcome to Powerful Business Strategies, where you will find out

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that everything you have ever learned about growing your business

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is wrong. Finally, a show where you'll learn the right

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way to grow your business by learning business and financial

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strategies that your competition isn't doing. And now here is

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your host. Resident of Next Step CFO Michael Barbarita and

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joining Michael for today's show as an executive moderator is

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chooky obia.

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Yes, this is trueg In I believe that gratitude is

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undefeated and growth is about the next step. It is

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an honor for me to moderate today's discussion with my

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good friend Michael.

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Michael, how are you fantastic chok. Hope you're doing well.

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My name is Michael Babarita, President of Next Step CFO,

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and next Step CFO is a fractional CFO and strategic

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implementation firm, and business owners hire us to double and

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triple their profit using business and financial strategies that their

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competition isn't doing. And our vision is to ensure that

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overwhelmed business owners achieve consistent profits. That leads to the time,

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freedom to build a legacy, and the lifely desire. Our

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mission is dedicated to guiding small business owners to leveraging

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their time, exploding their profits, and building a meaningful legacy.

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The show Powerful Business Strategies in our book of the

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same name, is a step toward accomplishing that vision and mission.

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So with that, I'd like to hand it back to

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my co author and moderated show Chocky Obia.

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Michael, I've got to say I'm quite inspired by today's episode.

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I mean use one of my favorite words, blueprints. So

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the title for today's episode is the business owner's blueprint

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creating systems that scale without sacrificing quality. And just before

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we get started, folks, quick disclaimer, Michael and I are

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both affiliated with a number of different organizations. I currently

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serve as a managing director of business development for Vetterprice,

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a global business focused law firm. In addition to that,

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it's truly energizing to collaborate with Michael to moderate business

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roundtables coast to coast and then document the insights from

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these roundtables as part of our book, Powerful Business Strategies.

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But please note that the views expressed on this show

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are based on personal views from these very successful stories

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and experiences across different business owner conversations. Now look my

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mission as a fearless moderator to ask the right questions

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to help you, the listener, learn the best business strategies

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that the competition isn't doing. With that, back over to Michael.

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Thank you, Chicky. So before we dive in, I want

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to share something that's been quite frankly, it's been on

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my mind lately. As business owners, we often feel like

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we're climbing a mountain with no summit insight, that the

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daily demands feel endless, and sometimes we want to be

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if all this effort is really worth it. But let

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me tell you somebody, the businesses that truly change lives.

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I'm built on constant hustle. They're built on intelligent systems

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that multiply your impact. The most successful business owners I've

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worked with didn't just work harder, they created blueprints that

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allowed their vision to scale beyond their personal limitations. And

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today we're going to show you exactly how to do that.

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Because your business should be a vehicle for the life

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you want, not a prison that keeps you from living it.

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So today we're tackling a challenge that affects virtually every

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business owner I've ever worked with, and that is how

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to create systems that allow your business to scale without

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sacrificing the quality that makes your business special in the

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first place. So let me start with a question for

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everyone listening. Are you replaceable in your business? And I

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don't mean that as either a compliment or an insult.

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What I'm really asking is could your business function for

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a month without you being involved in daily operations. For

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most business owners, that honest answer is no. That's a

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dangerous place to be. And I see this pattern over

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and over again. A talented individual stat's a business based

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on their skills or expertise. They deliver exceptional results, The

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word spreads, the business grows, but there's a problem. Everything

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depends on the owner. The quality, the customer relationships, the

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problem solving it all runs to the one person, and

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that creates a ceiling on growth it's almost impossible to break.

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I think you're on mutube gate. I think you're unmute.

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Oh no, Michael, I was just gonna say, sorry, that's remarkable, right.

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I think a lot of business owners can relate to

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what you've just expressed. But I do have a key

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question for you, though. What's the mistake, the big mistake

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that business owners make that just kind of keeps them

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trapped in that situation.

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Well, the cheman sake. It's confusing standardization with the loss

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of quality.

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You see.

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Yeah, you know, most business owners believe their personal touch

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is what makes their product or service special. And there's

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some truth to that, especially in the early days, but

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they make the critical error of thinking, if I systematize this,

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it'll be generic and what makes it special, and that

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could be more wrong. The truth is that proper systems

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don't diminish quality. They guarantee it consistently. So think about it.

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The most renowned businesses in the world, from luxury hotels

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to find restaurants to premium car manufacturers, they all have

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exacting systems that ensure consistency, and those systems don't make

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the experience worse, they make it reliably excellent. Let me

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share an example. A high end custom cabinet manufacturing company.

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Business owner for years personally inspected every project before delivery,

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and when it was suggested to create a standardized quality

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control system that would allow other team mendors to handle inspections,

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it was pretty skeptical. He said, no one has my

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eye for detail, And after a lot of arm wrestling,

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they developed a comprehensive checklist system with detailed photographs showing

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acceptable versus unacceptable quality markers. Within three months, his quality

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control manager was catching issues that even the owner had

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occasionally missed, and the quality actually improved and the owner

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gained back fifteen hours per week.

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Wow, that is fascinating. And Michael, hopefully you can hear me, okay,

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correct I can't. Yeah, Okay, So I've got to ask, like,

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so are you saying, Michael, like like systematizing can actually

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improve quality and then free up and owner's time. That's

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what I hear you saying. But I do have a

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question related to this, So why do you think so

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many business owners resist this approach.

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Well, comes down to a couple of things, identity and fear.

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You know, most business owners wrap their identity into being

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the hero who solves all the problems. There's an ego

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boost in being the indispensable expert. And there's also legitimate

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fear fear that systems will make the business feel corporate

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or impersonal. Fear that customers will notice a difference, Fear

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that employees can't be trusted with crucial decisions. But here's

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the reality of the situation. Until you create systems that

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allow the business to function without your constant input, you

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don't have a scalable business model, and you have a job,

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and often one with horrific hours and overwhelming responsibilities. So

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today we're going to show you how to create what

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I call these systems blueprint, a framework for transferring your

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expertise into scalable systems without losing what makes your business special.

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And we'll dive into the first key component, identifying your

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business's critical functions and creating process documentation that actually gets used.

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So I'm going to introduce you to this concept, to

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the system's blueprint, our framework for creating scalable processes that

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don't sacrifice quality. The first step is what I call

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function mapping, which is systematically identifying every critical function in

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your business. See many business owners think they know all

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the functions they perform, but when we do this exercise,

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they're often shocked to discover dozens of invisible tasks that

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they handle automatically. So here's how to approach this. For

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two weeks, keep a detailed log of every decision you

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make and every task you perform. I know it's a pain,

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but it's really critical. As part of this process, be specific.

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Don't just write customer service, not exactly what it did,

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like responded to a complaint about a late delivery, or

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approved a discount for a loyal customer. And at the

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end of these two weeks, categorize these activity these into

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functional areas and you'll typically find they fall into categories

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like operations, finance, sales, customer service, quality control, marketing, product

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and service delivery. But here's where most businesses get it wrong.

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They try to systemize everything at once and quickly become overwhelmed. Instead,

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you need to prioritize by asking three critical questions about

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each function. How critical is this to customer satisfaction. That's

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the first question. Second is how much of my personal

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time does this consume? And third how specialized is the

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knowledge required? Functions that score high on these three become

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your priority targets for systemization.

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Yeah, that makes a lot of sense, Michael. But now,

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once you've identified these critical functions, how do you actually

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document processes? Then people will actually follow, right, I mean

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making this practical because as you and I know, I

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mean most business owners that we know, I mean, they've

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tried creating manuals, but they just collect dust, right, I mean,

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what are your thoughts there?

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Yeah, that's true. The traditional approach to documentation fails because

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it's too cumberssome and disconnected from how people actually learn

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and work. So the solution is what I call micro documentation,

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where you create bite sized process documents that are task specific, visual,

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and available at the point of need. And here's how

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that works. For each critical task, creating simple one page

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document with these five components. Number one are clear title

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describing the specific task. Secondly the described outcome and why

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it matters. Third, a visual flow chart showing decision points,

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four common problems and solutions. And fifth quality standards with

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visual examples wherever possible, then make these documents accessible exactly

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where the work happens, whether that's physically posted at workstations

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or digitally accessible through QR codes or a knowledge base. So,

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for example, a construction company completely changed their business with

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this approach. So instead of a two hundred page operations

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manual that no one reads, they created laminated one page

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process documents for each critical task, and site supervisors could

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pull these reference guides as needed and quality issues drop

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by sixty two percent in the first quarter after implementing it.

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But documentation alone isn't enough. You need to ensure the

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adoption meaning and that kind of brings me to the

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second component, which is creating accountability systems that ensure your

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processes are actually followed. Because many business owners create documentation

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but have no way to verify if processes up being

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followed correctly. And that's why you need simple audit mechanisms

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and regular check ins where you are a manager verified

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that the processes are being followed and producing the expected results. Yeah,

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for example, a restaurant implemented a simple process adherence scorecard

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where managers would conduct random checks on five critical processes

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each week. Teams that maintain ninety percent plus adherence receive bonuses,

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creating positive peer pressure to follow those systems.

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Ah So, Michael, look, I find this fascinating. Is quite interesting. Now,

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I imagine some business owners might worry that this level of

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system systematization right. How's that forward, This level of system

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might cycle creativity right or make the business feel like

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rigid or robotic or bureaucratic. How do you address that concern?

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Well, that's excellent. Yeah, and that's common too. By the way,

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the key is distinguishing between process activities and innovation activities.

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Let me explain.

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So.

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Process activities are task that should be performed consistently every

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time to maintain quality, like how you prepare an invoice,

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or clean equipment or even greed a customer. They should

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absolutely be standardized. Innovation activities where creativity matters, like developing

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new products or solving unique customer problems, or improving the systems,

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they shouldn't be rigidly prescribed, but rather guided by principles

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and even frameworks. A well designed system actually creates more

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space for meaningful creativity because it eliminates the chaos and

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firefighting that can consume so much mental energy. Unsystemized businesses

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and think about it this way, which you'd rather have

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a team, have your team members use their creativity to

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reinvent your building process every month, or to develop new

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products and services that actually delight your customers.

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You know.

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Marketing agency was initially worried that systemizing would kill their

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creative edge, but after implementing this approach, they found the opposite.

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By standardizing their project management, client onboarding, and quality control processes,

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they freed up thirty percent more time for creative work.

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Their creative output actually increased because they weren't constantly reinventing

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operational wheels.

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Michael, this might be a good junction to take some

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questions from listeners, right, I mean, I think this topic

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is really resonating. So here's one question from a listener.

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What's the key mistake Michael, that you think business owners

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make that traps them in this situation.

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Well, I think the key mistake is confusing standardization with

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a loss of quality. The most business owners believe their

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personal touch is what makes a product or service special,

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and there's some truth to that, especially in the early days,

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but they make the critical error of thinking, if I

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systemize this, it will become generic and lose what makes

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it special.

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Ah, So to wrop up the segments, what are the

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two main action items that you own business owners to

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take away Michael.

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Well, Chucky. First, you've got to conduct that two week

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function mapping exercise where you document every decision and task

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that you perform and then prioritize the critical functions that

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consume your time and impact customer satisfaction. And the secondly,

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stop creating microdocumentation for your three most critical processes one

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page visual guides that can be used at the point

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of view. And remember, I'll try to systemize everything at once,

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because that's where things get complicated and confusing and things

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end up in the draw. Start with the vital few

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processes that will give you the biggest return on investment.

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And so in our next segment, we'll dive into how

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to transfer specialized knowledge that seems impossible to systemize and

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how to build a culture where your team actually embraces

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systems instead of resisting them. So before I continue this discussion,

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we're going to take a ninety second break. Hey, their

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00:17:35.119 --> 00:17:37.799
business owners, let me ask you something. Are you tied

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00:17:37.839 --> 00:17:41.720
of blending in with your competitors? Frustrated with slow growth

263
00:17:41.759 --> 00:17:45.519
and slim Margins. Well, I've got news for you. Everything

264
00:17:45.559 --> 00:17:50.160
you've ever learned about growing your business is wrong. Don't worry.

265
00:17:50.640 --> 00:17:52.559
I'm here to let you in on a secret weapon,

266
00:17:52.960 --> 00:17:56.519
your position of market dominance. It's what sets you apart,

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00:17:56.680 --> 00:18:00.480
makes you irreplaceable, and has customers lining up your door.

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My name is Michael Babarrita from Next Step CFO. I

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know what you're thinking. Sounds great, Michael, How do I

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find my position of market dominance? Well, that's exactly why

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00:18:12.279 --> 00:18:16.240
we've created our game changing impleentation program called Next Step

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00:18:16.240 --> 00:18:19.519
to Market Dominance. In just ninety days, we'll guide you

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00:18:19.559 --> 00:18:22.319
step by step to a position of market dominance by

274
00:18:22.400 --> 00:18:26.359
uncovering your unique strengths that competitors can't touch. By crafting

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00:18:26.359 --> 00:18:29.759
a message that resonates deeply with your ideal customer, by

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building a strategy that turns you into the go to

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expert in your field. Now this is in theory. These

278
00:18:36.160 --> 00:18:39.599
are battle tests strategies that have helped businesses like yours double,

279
00:18:39.720 --> 00:18:44.200
triple and quadruple their revenue. Don't let another quarter go

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00:18:44.279 --> 00:18:48.799
by struggling to standout. It's time to dominate your market. Period.

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00:18:49.480 --> 00:18:53.759
Go to NEXTSTEPCFO dot net forward slash contact. Fill out

282
00:18:53.759 --> 00:18:56.759
the form and in the message section put the word

283
00:18:57.079 --> 00:19:00.720
dominate or call us at seven eighty one three two

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00:19:00.880 --> 00:19:04.480
six three A two two. That's next step CFO dot

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00:19:04.599 --> 00:19:07.839
net forward slash contact or call us at seven eight

286
00:19:07.880 --> 00:19:12.680
one three two six three A two two. Welcome back

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00:19:12.680 --> 00:19:15.640
to Powerful Business Strategies. And remember, if you missed any

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00:19:15.759 --> 00:19:18.599
part of our program, you can go to Powerful Business

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00:19:18.640 --> 00:19:22.119
Strategies dot com and get the replay. And that includes

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if you're driving and you can't take notes. Before the break,

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we covered the first part of our system's blueprint, identifying

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critical business functions and creating micro documentation that people actually use.

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So now let's tackle what many business owners consider the

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hardest challenge, transferring specialized knowledge that seems impossible to system uze.

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This is what I call the but only I can

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do this syndrome. And I've heard countless business owners say

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things like, only I can handle out VIP clients, only

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I can create design and designs that meet our standards.

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Only I can accurately estimate these complex projects. But here's

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the truth. Almost any specialized knowledge can be systemized if

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you use the right approach. The mistake most business owners

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make is trying to document the what without capturing the

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why and how. And let me explain. So, when you've

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mastered something, you make decisions based on subtle cues and

305
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patterns that you recognize unconsciously. Simply documenting steps won't transfer

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00:20:30.640 --> 00:20:34.160
this expertise. Instead, you need to create what I call

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decision systems that capture your decision making criteria and thought process.

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00:20:40.240 --> 00:20:43.839
So here's how to create a decision system. First, that's

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kind of a six step process. First, identify a complex

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decision that you make regularly. Second, document ten to fifteen

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00:20:52.200 --> 00:20:56.960
real examples of this decision. Third, for each example, write

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down what information you considered. Fourth, document your decision and

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specifically why you made it. And then fifth, look for

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patterns in your decision making criteria. And then six created

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decision tree or rules that others can follow. Let me

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00:21:16.160 --> 00:21:19.960
give you a quick example. So a financial services firm

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struggled because only the owner could properly structure complex deals.

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He documented twelve recent deals very true, documented twelve recent deals,

319
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analyzing how he evaluated risk factors, structured terms and made

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price and how he made pricing decisions. And from this

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he created a deal structuring matrix that his team could

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actually use to handle eighty percent of the deals without

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his involvement. Now, the remaining twenty percent of truly unique

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situations still required his expertise, But freeing up eighty percent

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of these decisions improve the workflow and save the business

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00:22:04.240 --> 00:22:06.599
owner an orditate amount of time.

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Yeah, it's remarkable, right, Michael. I could see how this

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00:22:10.880 --> 00:22:15.960
would be effective. But implementing these systems, though, often requires

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00:22:16.000 --> 00:22:20.359
you know, changing how people work, which can create some resistance.

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Let's just be honest, right now, how do you build

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a culture where people actually embrace systems rather than fighting

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00:22:27.000 --> 00:22:28.200
or pushing back against them.

333
00:22:29.119 --> 00:22:32.160
Well, Choky, the best systems in the world won't help

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00:22:32.200 --> 00:22:35.200
if your team resists using them. So the key is

335
00:22:35.319 --> 00:22:38.920
understanding that systems of limitation is much as much about

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00:22:39.240 --> 00:22:43.720
psychology as it is about process. So here are four

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00:22:43.839 --> 00:22:49.599
principles for creating a systems embracing culture. First, involve your

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00:22:49.640 --> 00:22:54.400
team in system creation. People support what they help build.

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When team members contribute to developing process, they're invested in

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their success. Since doesn't mean designed by committee, but it

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00:23:03.079 --> 00:23:08.400
does mean seeking input from those who will use the systems. Second,

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explain the why behind every system. People resist what they

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00:23:13.640 --> 00:23:19.119
don't understand clearly communicate how each system benefits employees themselves,

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not just the business. For example, this quality controlled checklist

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ensures we don't have to redo work, which means less

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stress and less over time for everyone. Third, start with

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early wins. Begin with processes that solve obvious pain points

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for your team, and then people experience immediate benefits from

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the new systems, they become more open to additional changes

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and additional systems. Fourth, create systems ambassadors. Identify and empower

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respected team members who naturally embrace systems, thinking their enthusiasm

352
00:23:57.039 --> 00:24:00.880
and example will influence others far more effective the mandates

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00:24:00.920 --> 00:24:03.720
from management. Let me give you a real example. So

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00:24:04.200 --> 00:24:09.319
a healthcare company faced intense resistance when they tried to

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00:24:09.359 --> 00:24:15.079
implement new documentation protocols. Their initial approach was essentially follow

356
00:24:15.160 --> 00:24:21.319
these new procedures or else well. Compliance was low, resembment

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00:24:21.480 --> 00:24:25.759
was high, and they reed a different approach. They gathered

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00:24:25.920 --> 00:24:29.799
input from their staff about pain points in the current system,

359
00:24:30.359 --> 00:24:33.960
explained how the new protocols would address those frustrations, and

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00:24:34.000 --> 00:24:38.480
then identified the informal leaders to champion the changes and

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00:24:38.720 --> 00:24:43.079
celebrated early successes, and within two months, compliance rose by

362
00:24:43.200 --> 00:24:45.920
thirty five percent to ninety two percent.

363
00:24:46.799 --> 00:24:50.759
Michael, that's a powerful example, and I'm glad you illustrated that.

364
00:24:50.839 --> 00:24:54.799
So look, speaking of compliance, how do you ensure accountability

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00:24:54.920 --> 00:24:59.400
without micromanaging? As you know, micromanagement is just a big

366
00:24:59.440 --> 00:25:03.480
headache for lo of employees. Now, many business owners that

367
00:25:03.559 --> 00:25:05.440
we've worked with, I mean, they do struggle to find

368
00:25:05.440 --> 00:25:06.559
that balance, right Michael.

369
00:25:07.160 --> 00:25:12.480
Yeah, Finding that balance though, is kind of critical. The

370
00:25:12.519 --> 00:25:15.279
goal is in creating a culture of rigid compliance, but

371
00:25:15.440 --> 00:25:18.720
rather one of ownership and accountability, and is how to

372
00:25:18.759 --> 00:25:26.359
achieve that. First, establish clear measurable standards. Big expectations lead

373
00:25:26.440 --> 00:25:32.960
to inconsistent and results and mistakes. To find specific observable

374
00:25:33.039 --> 00:25:36.960
criteria for each success for each process. For example, don't

375
00:25:37.039 --> 00:25:40.680
just say provide excellent customer service. Specify exactly what that

376
00:25:40.759 --> 00:25:44.200
looks like, such as respond to all customer inquiries within

377
00:25:44.240 --> 00:25:51.480
two hours. Second, implement regular process audits, but make them

378
00:25:51.759 --> 00:25:57.839
developmental not punitive. Use audits as opportunities for coaching and improvement,

379
00:25:57.960 --> 00:26:04.720
not just to catch mistakes. Third, create transparency around process adherents.

380
00:26:04.720 --> 00:26:08.799
When teams can see how they're performing against standards, natural

381
00:26:08.839 --> 00:26:12.599
peer accountability develops, and this might be as simple as

382
00:26:12.599 --> 00:26:18.440
a visual boards showing key process betrucs. Fourth, recognize and

383
00:26:18.559 --> 00:26:24.119
reward process champions, people who consistently follow and improve these systems.

384
00:26:24.680 --> 00:26:29.240
Public recognition of these individuals creates positive peer pressure, and

385
00:26:29.279 --> 00:26:34.920
then finally tie compensation to system adherents. But be careful

386
00:26:34.960 --> 00:26:38.319
how you structure this. The goal is to reward consistent excellence,

387
00:26:38.400 --> 00:26:44.519
not create this fear of punishment. A manufacturing company actually

388
00:26:44.599 --> 00:26:48.240
implemented a quarterly bonus structure where forty percent was tied

389
00:26:48.279 --> 00:26:53.640
to production targets, but sixty percent was tied to process adherents.

390
00:26:54.000 --> 00:26:57.640
They saw quality defects dropped by seventy six percent, while

391
00:26:57.720 --> 00:27:03.559
morale and retention actually prove because employees appreciated the clarity

392
00:27:04.160 --> 00:27:06.279
and the consistency.

393
00:27:07.279 --> 00:27:09.920
So we do have a question from a listener. Implementing

394
00:27:09.960 --> 00:27:14.400
these systems often requires changing how people work, right, Michael,

395
00:27:14.400 --> 00:27:16.759
I think you and I can appreciate that, and you

396
00:27:16.799 --> 00:27:20.240
know this can create some resistance. So here's the question,

397
00:27:20.720 --> 00:27:24.240
how do you build a culture where people actually embrace

398
00:27:24.279 --> 00:27:25.759
systems rather than fight them.

399
00:27:27.039 --> 00:27:29.759
Well, the best systems in the world, chicky won't help

400
00:27:29.799 --> 00:27:32.400
if your team is just using them, that's for done, sure,

401
00:27:32.559 --> 00:27:37.200
So the key is understanding that systems implementation is as

402
00:27:37.279 --> 00:27:41.680
much about psychology as it is about processes. So here

403
00:27:41.720 --> 00:27:45.960
are four principles for creating a systems embracing culture. First,

404
00:27:46.640 --> 00:27:52.759
involve your team in system creation. People support what they built. Second,

405
00:27:52.799 --> 00:27:57.839
explain the why behind every system. People resist what they

406
00:27:57.880 --> 00:28:03.119
don't understand. Third, start with early wins. Begin with processes

407
00:28:03.200 --> 00:28:07.640
that solve obvious pain points for your team. And then fourth,

408
00:28:07.720 --> 00:28:12.880
create those system ambassadors identify and empower respected team members

409
00:28:13.079 --> 00:28:15.759
who naturally embrace systems.

410
00:28:15.799 --> 00:28:20.160
Thinking, yeah, those are excellent points about creating accountability. I

411
00:28:20.200 --> 00:28:24.000
also really like that phrase systems ambassadors. So to wrap

412
00:28:24.079 --> 00:28:27.319
up this segments, what are two action items Michael that

413
00:28:27.359 --> 00:28:30.119
business owners should take away?

414
00:28:30.680 --> 00:28:36.079
Well? To wrap up this segment what you know? First,

415
00:28:36.079 --> 00:28:40.400
you have to identify one area of specialized knowledge that

416
00:28:40.559 --> 00:28:45.599
currently depends entirely on you. Document the ten to fifteen

417
00:28:45.599 --> 00:28:48.119
examples of the decisions that you made in this area,

418
00:28:48.799 --> 00:28:52.920
including including it's important the criteria you used, and begin

419
00:28:53.079 --> 00:28:58.119
creating a decision system that captures your expertise. Sec Gather

420
00:28:58.240 --> 00:29:02.519
your team and ask them to questions which process causes

421
00:29:02.559 --> 00:29:07.880
the most frustration in your daily work, and second, what

422
00:29:07.960 --> 00:29:11.000
would make it easier for you to consistently follow our

423
00:29:11.039 --> 00:29:16.319
critical procedures. Their answers will give you invaluable insights into

424
00:29:16.359 --> 00:29:22.480
creating systems people systems that the people will actually use.

425
00:29:23.079 --> 00:29:25.319
And in our next segment, we'll cover how to use

426
00:29:25.440 --> 00:29:30.279
technology to scale your systems without creating unnecessary complexity, and

427
00:29:30.359 --> 00:29:34.759
how to continuously improve your systems so they evolve if

428
00:29:34.839 --> 00:29:38.359
your business. So, before I continue this discussion, we're going

429
00:29:38.440 --> 00:29:41.759
to take a ninety second break. Hey, their business owners,

430
00:29:41.839 --> 00:29:44.480
let me ask you something. Are you tied of blending

431
00:29:44.519 --> 00:29:49.200
in with your competitors, frustrated with slow growth and slim margins? Well,

432
00:29:49.319 --> 00:29:52.559
I've gotten news for you. Everything you've ever learned about

433
00:29:52.599 --> 00:29:57.079
growing your business is wrong. Don't worry. I'm here to

434
00:29:57.160 --> 00:29:59.920
let you in on a secret weapon, your position of

435
00:30:00.119 --> 00:30:03.960
market dominance. It's what sets you apart, makes you irreplaceable,

436
00:30:04.400 --> 00:30:07.839
and has customers lining up at your door. My name

437
00:30:07.880 --> 00:30:11.440
is Michael Babarrita from Next Step CFO. I know what

438
00:30:11.480 --> 00:30:14.880
you're thinking. Sounds great, Michael, How do I find my

439
00:30:14.960 --> 00:30:18.839
position of market dominance? Well, that's exactly why we've created

440
00:30:18.880 --> 00:30:23.319
our game changing impleitation program called Next Step to Market Dominance.

441
00:30:23.880 --> 00:30:26.319
In just ninety days. We'll guide you step by step

442
00:30:26.359 --> 00:30:29.599
to a position of market dominance by uncovering your unique

443
00:30:29.640 --> 00:30:33.000
strengths that competitors can't touch. By crafting a message that

444
00:30:33.200 --> 00:30:36.839
resonates deeply with your ideal customer, by building a strategy

445
00:30:36.880 --> 00:30:39.519
that turns you into the go to expert in your field.

446
00:30:40.200 --> 00:30:43.680
Now this is in theory. These are battle tested strategies

447
00:30:43.720 --> 00:30:47.200
that have helped businesses like yours double triple and quadruple

448
00:30:47.240 --> 00:30:51.759
their revenue. Don't let another quarter go by struggling to standout.

449
00:30:51.880 --> 00:30:56.880
It's time to dominate your market period. Go to NEXTSTEPCFO

450
00:30:57.000 --> 00:31:00.640
dot net forward slash contact. Fill out the form and

451
00:31:00.680 --> 00:31:04.319
in the message section put the word dominate or call

452
00:31:04.440 --> 00:31:07.799
us at seven eight one three two six three A

453
00:31:07.920 --> 00:31:11.480
two two. That's next step CFO dot net forward slash

454
00:31:11.559 --> 00:31:15.000
Contact or call us at seven eight one three two

455
00:31:15.119 --> 00:31:19.400
six three A two two. Welcome back to Powerful Business

456
00:31:19.440 --> 00:31:22.240
Strategies And remember you could catch any of our replays

457
00:31:22.240 --> 00:31:26.559
at Powerful Business Strategies dot com. So so far, we've

458
00:31:26.599 --> 00:31:32.599
covered identifying critical functions, creating effective documentation, transferring specialized knowledge,

459
00:31:32.599 --> 00:31:37.400
and building a systems embracing culture. Now let's discuss how

460
00:31:37.400 --> 00:31:41.880
to leverage technology to scale your systems without creating unnecessary complexity.

461
00:31:41.920 --> 00:31:45.519
And this is where most many business owners go wrong.

462
00:31:46.160 --> 00:31:51.400
They either ignore technology entirely and rely on manual processes

463
00:31:51.440 --> 00:31:55.400
that really don't scale, or they implement overly complex systems

464
00:31:55.400 --> 00:31:57.799
that create more problems than they solve. And the key

465
00:31:58.200 --> 00:32:01.759
is finding the right balance, which I call a appropriate automation,

466
00:32:01.880 --> 00:32:07.160
and that's using technology strategically to eliminate bottomnecks and repetitive

467
00:32:07.200 --> 00:32:12.160
tasks while maintaining flexibility where it matters. Stop by conducting

468
00:32:12.200 --> 00:32:16.279
a digital friction audit for one week, have everyone on

469
00:32:16.359 --> 00:32:20.200
your team document moments when they feel slowed down by

470
00:32:20.279 --> 00:32:25.759
technology or manual process Look for paddings. These are your

471
00:32:25.799 --> 00:32:31.039
prime candidates for automation. Next, categorize these friction points into

472
00:32:31.119 --> 00:32:35.079
three levels. Level one is simple automation using existing tools,

473
00:32:35.519 --> 00:32:41.599
Level two is moderate automation requiring new software, and level

474
00:32:41.720 --> 00:32:47.759
three complex automation requiring custom solutions. Always start with level

475
00:32:47.759 --> 00:32:51.839
one opportunities, which typically deliver eighty percent of the benefits

476
00:32:51.880 --> 00:32:54.279
for twenty percent of the cost and effort. Is that

477
00:32:54.319 --> 00:32:58.680
eighty twenty rule again, so most businesses have barely scratched

478
00:32:58.720 --> 00:33:01.880
the surface of what they're existinct tools can do. For example,

479
00:33:01.920 --> 00:33:05.400
many companies paying for Microsoft three sixty five or Google

480
00:33:05.440 --> 00:33:08.359
Workspace use less than twenty percent of the available features.

481
00:33:08.720 --> 00:33:11.640
I see this all the time. And a service business

482
00:33:11.640 --> 00:33:15.880
discovered that they could eliminate fifteen hours of weekly administrative

483
00:33:15.920 --> 00:33:21.599
work simply by creating automated document generation templates in tools

484
00:33:21.599 --> 00:33:25.559
they already owned. They already owned these tools. No new software,

485
00:33:25.640 --> 00:33:29.640
no significant expense, just better use of existing resources. Every

486
00:33:29.680 --> 00:33:32.240
business owner should make sure they're getting the most out

487
00:33:32.240 --> 00:33:36.599
of the software that they actually have. The Level two

488
00:33:36.640 --> 00:33:42.119
automation focus on integration between systems rather than replacing everything.

489
00:33:42.640 --> 00:33:46.759
Often the right connector between your existing systems delivers more

490
00:33:46.839 --> 00:33:51.240
value than an entirely new platform. And then only pursue

491
00:33:51.319 --> 00:33:54.079
Level three custom solutions when you have a truly unique

492
00:33:54.119 --> 00:34:00.160
requirement that creates significant competitive advantage. Otherwise, adapt your processes

493
00:34:00.480 --> 00:34:04.200
to industry standard software rather than customizing software to match

494
00:34:04.240 --> 00:34:05.240
your every process.

495
00:34:08.320 --> 00:34:11.480
It's really helpful, right, Michael. I'm sort of just digesting

496
00:34:11.519 --> 00:34:14.639
this because you're taking like really technical details and you're

497
00:34:14.679 --> 00:34:17.599
making it very practical for listeners. So like, thank you

498
00:34:17.599 --> 00:34:20.159
so much for doing that. So, Michael, we've seen, you know,

499
00:34:20.199 --> 00:34:23.119
many businesses I mean, look, they invest in expensive, new,

500
00:34:23.360 --> 00:34:28.199
fancy systems, right, and you know when they're not even

501
00:34:28.360 --> 00:34:30.960
like using their current tools effectively, right, they're just buying

502
00:34:30.960 --> 00:34:34.840
more systems and buying more tools. But what about maintaining

503
00:34:35.000 --> 00:34:37.599
these systems over time? I mean, how do you ensure

504
00:34:38.440 --> 00:34:41.159
that they evolve as your business evolves?

505
00:34:42.239 --> 00:34:45.159
Yeah, that's a critical question, chooky. You know, static systems

506
00:34:45.239 --> 00:34:48.320
quickly become obsolete as your business of olfs. And the

507
00:34:48.400 --> 00:34:52.039
key is building in what I call systematic improvements loops.

508
00:34:52.400 --> 00:34:57.639
And these are regular processes for evaluating and enhancing your systems.

509
00:34:57.400 --> 00:35:01.199
Here's a framework for that. So Sketch will quarterly system

510
00:35:01.199 --> 00:35:05.039
reviews for each critical business function. And then during these reviews,

511
00:35:05.119 --> 00:35:09.320
gather input from three sources the people who use the

512
00:35:09.360 --> 00:35:14.440
systems daily, the customers who experience the results and data

513
00:35:14.559 --> 00:35:19.239
showing system performance. Second, for each system, ask three questions,

514
00:35:19.280 --> 00:35:23.159
what's working well that we should continue, what's not working

515
00:35:23.199 --> 00:35:25.840
that we should stop, and what's missing that we should stop.

516
00:35:27.039 --> 00:35:31.079
And then third, prioritize improvements by focusing on high impact,

517
00:35:31.159 --> 00:35:37.280
low effort changes that deliver quick wins. Fourth, assign clear

518
00:35:37.360 --> 00:35:41.800
ownership and implementation to each improvement with specific deadlines and

519
00:35:41.840 --> 00:35:46.079
success CORCTIVY, and then finally document each improvement and communicate

520
00:35:46.119 --> 00:35:50.719
it clearly to everyone affected. Now give you a quick

521
00:35:50.800 --> 00:35:55.119
example of retail business conducted quarterly reviews of their inventory

522
00:35:55.159 --> 00:35:59.119
management system, and during one review, the staff identified that

523
00:36:00.320 --> 00:36:04.760
returns were causing invatory discrepancies. They implement that a simple

524
00:36:04.880 --> 00:36:08.480
barcode scanning process that reduce the errors by ninety four

525
00:36:08.480 --> 00:36:12.239
percent and saved hundreds of hours of reconciliation work annually.

526
00:36:12.679 --> 00:36:17.280
See the most successful businesses view their systems as living

527
00:36:17.599 --> 00:36:21.679
entities that require regular attention and improvement, not as static

528
00:36:21.760 --> 00:36:25.039
documents created once and then forgotten.

529
00:36:25.679 --> 00:36:29.480
Yeah, that makes perfect sense, Michael. Now, systems need to

530
00:36:29.559 --> 00:36:34.079
absolutely evolve as a business evolves. One concern that we've

531
00:36:34.480 --> 00:36:36.559
heard from business owners, and some of this came up

532
00:36:36.599 --> 00:36:40.480
in our business roundtables, Michael, is that creating all these

533
00:36:40.519 --> 00:36:45.360
systems can feel overwhelming. How do you recommend that they

534
00:36:45.400 --> 00:36:47.199
prioritize and pace this work.

535
00:36:47.960 --> 00:36:52.239
Yeah, that's an excellent point, Tchoe Key, because trying to

536
00:36:52.280 --> 00:36:55.760
systemize everything at once, as I said at the top

537
00:36:55.800 --> 00:36:59.960
of the show, is a recipe for failure. So instead

538
00:37:00.079 --> 00:37:02.880
and I recommend what I call the core first approach,

539
00:37:02.920 --> 00:37:06.719
which is identifying and systemaizing the critical twenty percent that

540
00:37:06.800 --> 00:37:09.679
deliver the eighty percent of your results. Once again, I'll

541
00:37:09.679 --> 00:37:13.480
say it again, that's utilizing that eighty twenty rule like

542
00:37:13.559 --> 00:37:17.119
we do in our Pathway to Profit formula, and stop

543
00:37:17.159 --> 00:37:22.480
by asking questions which processes directly impact customer satisfaction, what

544
00:37:22.639 --> 00:37:27.199
activities consume most of your personal time, Which areas currently

545
00:37:27.239 --> 00:37:30.920
experience the most quality problems, and what functions which function

546
00:37:31.760 --> 00:37:36.400
would provide the greatest relief if they were systematized. And

547
00:37:36.559 --> 00:37:40.599
this analysis typically reveals three to five core processes that

548
00:37:41.320 --> 00:37:46.159
should be your first priorities. Focus exclusively on these until

549
00:37:46.159 --> 00:37:49.280
they're running smoothly before moving to the next tier of importance.

550
00:37:49.960 --> 00:37:54.159
And for pacing, I recommend dedicating specific time blocks for

551
00:37:54.320 --> 00:37:57.760
systems for systems work, rather than trying to fit it

552
00:37:57.800 --> 00:38:02.280
in around daily operations. You know, many of our clients'

553
00:38:02.280 --> 00:38:07.119
schedule systems Thursdays where they focus exclusively on building and

554
00:38:07.159 --> 00:38:11.519
improving their processes. Remember that systemizing your business is a marathon,

555
00:38:11.559 --> 00:38:14.360
it's not a sprint, and it's continuous. It's consistent progress

556
00:38:14.360 --> 00:38:19.119
over time that delivers far better results than intensive bursts

557
00:38:19.119 --> 00:38:23.519
followed by neglect. And one of our service business clients

558
00:38:23.519 --> 00:38:28.599
committed to systematizing just one process per month. After twelve

559
00:38:28.599 --> 00:38:32.920
months they change their core operations, they reduce the owner's

560
00:38:33.000 --> 00:38:36.159
working hours by forty percent and increased profitability by thirty

561
00:38:36.159 --> 00:38:36.679
two percent.

562
00:38:39.679 --> 00:38:41.480
Yeah, we do have a question from a listener, Michael,

563
00:38:41.480 --> 00:38:44.360
if we have time for that, Yes we do. I agree.

564
00:38:44.800 --> 00:38:50.880
So let's maybe reframe us slightly. What are two action

565
00:38:51.039 --> 00:38:53.079
items that business owners should take away? Michael?

566
00:38:54.519 --> 00:38:58.480
Well, first, conduct that digital friction audit to identify where

567
00:38:58.559 --> 00:39:01.920
technology is slowing down your team, and look for simple

568
00:39:01.960 --> 00:39:06.320
automation opportunities using tools you already have. Not with one

569
00:39:06.400 --> 00:39:09.559
process where automation could save at least five hours a week,

570
00:39:09.639 --> 00:39:13.519
let's say zecond schedule your first quarterly system review for

571
00:39:13.559 --> 00:39:17.559
a business for a core business function, gather input from

572
00:39:17.559 --> 00:39:21.320
your team, gather input from customers and performance data, and

573
00:39:21.360 --> 00:39:25.440
then implement at least three improvements based on what you learn.

574
00:39:27.480 --> 00:39:27.960
Very helpful.

575
00:39:34.280 --> 00:39:37.159
I see a question from the audience, chicky, the two

576
00:39:37.280 --> 00:39:39.840
action items business owners should take away?

577
00:39:40.039 --> 00:39:44.320
And so yeah, for us can yeah I thought you yeah,

578
00:39:44.320 --> 00:39:47.800
I thought you addressed that. Yeah, go ahead, Oh okay, yeah,

579
00:39:48.079 --> 00:39:51.119
you know what, You're right. I absolutely did. Just don't

580
00:39:51.159 --> 00:39:52.119
need to repeat that.

581
00:39:53.000 --> 00:39:56.840
So let me close by saying, as we wrap up

582
00:39:56.880 --> 00:40:01.719
today's episode on creating systems at scale without sacrificing quality,

583
00:40:02.599 --> 00:40:05.960
let's summarize the key elements of the system's blueprint. First,

584
00:40:06.519 --> 00:40:12.639
identify your critical business functions through systematic function mapping, prioritizing

585
00:40:12.679 --> 00:40:17.599
areas that consume your time and impact customer satisfaction. Second,

586
00:40:17.760 --> 00:40:24.159
create micro documentation concise visual process guides available at the

587
00:40:24.199 --> 00:40:27.800
point of need rather than buried in lengthy manuals. Third,

588
00:40:28.679 --> 00:40:33.800
transfer specialized knowledge by documenting your decision making criteria and

589
00:40:33.880 --> 00:40:39.719
creating decision systems that capture expertise. Fourth, build a systems

590
00:40:39.800 --> 00:40:45.519
embracing culture by involving your team, explaining the why behind

591
00:40:45.599 --> 00:40:48.719
systems and starting with early wins and creating those system

592
00:40:48.800 --> 00:40:50.199
ambassadors we talked about.

593
00:40:51.960 --> 00:40:52.159
Fit.

594
00:40:52.360 --> 00:40:57.360
Implement appropriate automation, focusing first on maximizing your existing tools

595
00:40:57.880 --> 00:41:05.119
before investing in new technology, and then finally, establish systematic

596
00:41:05.679 --> 00:41:10.119
improvement loops to ensure that systems evolve as your business grows.

597
00:41:10.119 --> 00:41:14.480
You know, the journey to creating a systems driven business

598
00:41:14.599 --> 00:41:18.360
isn't about eliminating your unique approach. It's about scaling your

599
00:41:18.400 --> 00:41:22.320
expertise and values beyond your personal capacity, and when it's

600
00:41:22.320 --> 00:41:28.960
done correctly, systemization enhances quality rather than diminishing it. Remember

601
00:41:29.039 --> 00:41:32.360
that this is an incremental process. Don't try to systemize

602
00:41:32.400 --> 00:41:35.559
everything at once. That's a use mistake. Soud with your

603
00:41:35.559 --> 00:41:39.639
most critical functions, create simple but effective documentation, and build

604
00:41:39.760 --> 00:41:44.760
momentum to early wins. Over time, these efforts compound on

605
00:41:44.840 --> 00:41:49.960
each other, transforming your business from owner dependent to systems dependent.

606
00:41:50.559 --> 00:41:52.639
Yeah, Michael, you might sort of chuckle at this. I've

607
00:41:52.639 --> 00:41:57.440
gotten some commentary from listeners. Michael's given so much wisdom.

608
00:41:57.480 --> 00:41:59.239
I can't keep up. I can't keep up with all

609
00:41:59.239 --> 00:42:01.320
the wisdom Michael's pulling out. Now that this is up,

610
00:42:01.360 --> 00:42:04.559
great and as Michael referenced earlier, you can catch any

611
00:42:04.599 --> 00:42:09.000
of these episodes on the Powerful Business Strategies dot com website. So, Michael,

612
00:42:09.239 --> 00:42:12.920
this has been incredibly valuable. What are final thoughts that

613
00:42:12.960 --> 00:42:15.119
you would share with business owners to really help them

614
00:42:15.159 --> 00:42:17.199
start to activate this transformation.

615
00:42:18.280 --> 00:42:21.480
Well, I'd like to leave them with three final thoughts. First,

616
00:42:21.760 --> 00:42:28.000
recognize that systematizing and systematizing your business is the single

617
00:42:28.079 --> 00:42:32.880
most powerful level for creating financial freedom that leads to

618
00:42:33.039 --> 00:42:37.639
time freedom. Without effective systems, your business's growth will always

619
00:42:37.639 --> 00:42:42.000
be limited by your own personal capacity. Second, I understand

620
00:42:42.239 --> 00:42:48.000
what makes this work. I understand that this work takes

621
00:42:48.079 --> 00:42:52.679
time and yes, and will feel uncomfortable initially. The most

622
00:42:52.800 --> 00:42:56.920
valuable activities often feel like a distraction from real work

623
00:42:57.039 --> 00:42:59.920
in that moment, and I can attest to that personally,

624
00:43:00.360 --> 00:43:03.880
commit to the process even when urgent matters, compete for

625
00:43:03.920 --> 00:43:08.239
your final attention. And then finally, remember that the goal

626
00:43:08.400 --> 00:43:12.639
is a perfection, it's progress. Each system you implement, even

627
00:43:12.639 --> 00:43:17.519
if it's imperfect, moves your business forward. Don't let perfectionism

628
00:43:17.880 --> 00:43:20.519
prevent you from starting. And when I look at the

629
00:43:20.559 --> 00:43:24.840
most successful businesses, the difference isn't talent, it isn't resources,

630
00:43:24.920 --> 00:43:28.159
or it isn't luck. It's their willingness to step back

631
00:43:29.039 --> 00:43:32.519
from working in their business to working on their business,

632
00:43:32.559 --> 00:43:37.239
creating systems that allow their vision to scale beyond their

633
00:43:37.280 --> 00:43:41.880
personal limitations. And before I sign off today, you know

634
00:43:41.960 --> 00:43:45.159
I want to I feel the need to talk about

635
00:43:45.159 --> 00:43:48.920
This is something that business owners just need to know.

636
00:43:52.719 --> 00:43:55.719
And what I'm pointing out is that when we wake

637
00:43:55.840 --> 00:43:59.639
up each morning, most of us think about our own goals,

638
00:44:00.280 --> 00:44:03.960
our own struggles, our own journeys. We make lists, of

639
00:44:04.000 --> 00:44:07.000
what we need to accomplish. We worry about our deadlines

640
00:44:07.039 --> 00:44:11.159
and focus on our personal growth, and we're very consumed

641
00:44:11.280 --> 00:44:13.880
as business owners in the business, especially if we don't

642
00:44:13.880 --> 00:44:18.039
have systems. And while self improvement is very important important,

643
00:44:18.079 --> 00:44:20.840
I want to challenge everyone today to think bigger, to

644
00:44:20.960 --> 00:44:24.280
think beyond yourself, because here's the truth. Many of us

645
00:44:24.280 --> 00:44:29.679
overlook every skill you're developing, every obstacle you're overcoming, and

646
00:44:29.800 --> 00:44:33.320
every lesson you're learning. It's not just about you. The

647
00:44:33.480 --> 00:44:37.840
universe has a bigger plan for your talents. Yes, think

648
00:44:37.840 --> 00:44:41.920
about that. Why were you given your specific abilities? Why

649
00:44:42.039 --> 00:44:45.320
you have your own unique combination of experiences. Why do

650
00:44:45.480 --> 00:44:50.400
you feel drawn a certain path while others don't. Well,

651
00:44:50.400 --> 00:44:55.880
the answer is deceptively simple, yet profound. You were built

652
00:44:56.559 --> 00:45:00.880
to be the solution to someone else's problem. Struggles are

653
00:45:00.880 --> 00:45:05.760
preparing you to understand someone else's pain. Your victories are

654
00:45:05.800 --> 00:45:08.880
teaching you how to guide others to their own success.

655
00:45:09.519 --> 00:45:13.320
Right now, as I speak, someone out there is facing

656
00:45:13.360 --> 00:45:16.679
the challenge that only your unique perspective can help them overcome.

657
00:45:18.039 --> 00:45:20.519
So I need everyone who can hand me to understand

658
00:45:20.599 --> 00:45:26.119
that you are the prescription for someone's pain and the

659
00:45:26.320 --> 00:45:30.360
moment that you acknowledge that somebody somewhere in the world

660
00:45:30.519 --> 00:45:35.719
is waiting on you. Then you could get started. Then

661
00:45:35.760 --> 00:45:38.760
you could have that energy of commitment, that energy of drive,

662
00:45:39.519 --> 00:45:42.960
that energy of perseverance, that energy of Oh, I might

663
00:45:43.000 --> 00:45:45.960
be an underdog, but I will not be denied. I

664
00:45:46.000 --> 00:45:50.079
will not be ignored. Only then the world will know

665
00:45:50.159 --> 00:45:52.639
who you are and you will create such a profound

666
00:45:52.679 --> 00:45:56.920
impact with your unique fingerprint that you will never be forgotten,

667
00:45:57.000 --> 00:46:01.719
even when your physical body is long gone. That should

668
00:46:01.719 --> 00:46:05.800
be your goal every day when you wake up, open

669
00:46:05.840 --> 00:46:09.519
your eyes and you hear that beautiful sound of inhale exhale.

670
00:46:11.199 --> 00:46:14.480
Whose life am I going to touch today? How am

671
00:46:14.559 --> 00:46:19.360
I going to enhance my legacy today? And who am

672
00:46:19.400 --> 00:46:23.480
I going to show up for today? To get a

673
00:46:23.519 --> 00:46:26.119
copy of the book Powerful Business Strategy, simply go to

674
00:46:26.159 --> 00:46:31.320
our website www dot NEXTSTEPCFO dot net. It's totally complimentary

675
00:46:31.360 --> 00:46:35.239
and until next Monday at noon Eastern time for chookey Obio.

676
00:46:35.719 --> 00:46:39.320
My name is Michael Barberita. And remember, don't keep doing

677
00:46:39.840 --> 00:46:41.760
what your competition is doing.

678
00:46:43.679 --> 00:46:46.760
You have been listening to Powerful Business Strategies finding out

679
00:46:46.760 --> 00:46:50.440
that everything you ever learned about growing your business is wrong.

680
00:46:50.719 --> 00:46:53.920
Tune in next week and every week at noon Eastern

681
00:46:54.000 --> 00:46:57.440
time on W four CY Radio with your host Michael

682
00:46:57.480 --> 00:47:02.079
Barbarita of Next Step CFO and moderator chuguillobio

683
00:47:05.960 --> 00:47:06.000
H