Oct. 28, 2024

The 5 Critical Steps All Business Owners Need to Take to Scale

Whether you work with Next Step CFO or someone else, every business must take these 5 steps in order to scale!

Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio...

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Whether you work with Next Step CFO or someone else, every business must take these 5 steps in order to scale!

Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com January Jones Sharing Senior Success is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No

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liability explicitor implies shall be extended to W FOURCY Radio

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or it's employees are affiliates. Any questions or comments should

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be directed to those show hosts. Thank you for choosing

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W FOURCY Radio.

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Welcome to Powerful Business Strategies, where you will find out

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that everything you have ever learned about growing your business

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is wrong. Finally, a show where you'll learn the right

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way to grow your business by learning business and financial

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strategies that your competition isn't doing and now here is

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your host. Resident of Next Step CFO Michael Barbarita and

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joining Michael for today's show as an executive moderator is

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chooky obia.

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Yes, this is choke, and I believe that gratitude is

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undefeated and growth is about the next step. It is

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an honor for me to moderate today's discussion with my

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good friend Michael.

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Michael, how are you very.

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Good, Chokey, and I've grown a great appreciation for what

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you do after going solo last week.

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Yeah, I heard it was actually one of the best shows.

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So actually at times, no, not really, you should have

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seen me fumbling all over all the buttons. Well, thank you,

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choke My name is Michael Babrita, President of Next Step CFO,

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and next Step CFO is a fractional CFO and strategic

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complementation for Our vision is to ensure overwhelmed business owners

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achieve the time, freedom, and consistent profits to build a

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legacy and the life they desire. Our mission is dedicated

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to guiding small business owners to leveraging their time, exploding

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their profits, and building a meaningful legacy. This show, Powerful

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Business Strategies in our book of the same name, is

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a step toward accomplishing that vision admission. So with that,

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I'd like to hand it back to my co author

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and moderator for the show, Chooky Obia.

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Michael's interesting.

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I always get energized when you use that phrase meaningful

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legacy because you and I both know a lot of

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the business owners that we work with. That's the number

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one goal, right to really build that meaningful legacy.

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So look before we jump in, I'm actually really enthralled.

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By what we've put together for today's show, and let's

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start with the title the five critical steps all business

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Owners need to take to Scale. Before we jump into

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the wisdom for today's show, just a quick disclaimer. So look,

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Michael and I are both affiliated with a number of

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different organizations. I currently serve as a managing director of

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business development for Vetter Price, a global business focused law firm.

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In addition to that, it's truly an honor to collaborate

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with Michael where we moderate business roundtables coast to coast,

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really internationally, and we document powerful business strategies as part

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of these roundtables that we moderate and in document these

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in our book called Powerful Business Strategies, which, as Michael noted,

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we continue to refine and update with new additions. But

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please note the views expressed on this show are our

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personal views based on successful experiences. My mission is a

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fearless moderator, is to ask the right questions to help you,

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the listener, learn the best business strategies that the competition

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isn't doing.

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Michael, over to you.

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Thank you, Thank you. Chicky. So, as an experienced business owner,

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you know I've been there. We all have those days

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when you lose that fire in the belly for what

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you do. Yeah, you know, the profession and business that

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you absolutely love, you all of a sudden hate because

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employees are being difficult or banks are on your case,

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or vendors who say they want to be your partner

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when they're trying to get your business and then finally

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do get your business. Never act like a partner. And

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there are certain taxes that we pay in regulatory things

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that make no sense to us. We have cash flow problems,

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Inflation takes a bite out of our profits, and all

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these things don't seem to change no matter how many

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hours we work. And I could go on. I know

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this because I've experienced this. I remember when I was

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in the ski business, going through this terrible mindset from

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time to time, almost like you want to sell off

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everything at no price, and no matter what the price.

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And just show today identifies five critical steps that you

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must take to overcome all of these challenges that I

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mention and make us feel like we want to those

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challenges that make us feel like we want to give up.

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And so in order to scale your business and live

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the life that you see so richly deserve. You must

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take these five steps. And as you can tell throughout

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the show the course of these radio shows that I'm

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very passionate about what I do, and I could go

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on and on and on for days and days and days,

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and so, as you know, we covered in great detail

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strategies like position of market, dominance, compelling offer yes, the

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conversion formula, the buyer's journey, risk reversal, the seven step

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Pathway to Profit formula, and why all those and why

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all those strategies and more that we'll talk about in

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the future. So you know, doesn't matter what the strategy is. Here,

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here's the thing, whether you work with Next Step, CFO

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or someone else, there are five steps that you're going

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to have to take in order for you to successfully

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execute and implement all of the strategies that we talk

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about in this show and to be able to scale

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your business and most importantly, create that life that you want.

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It is these five steps that I wish I'm in

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the business when I was in the frozen cookie dough

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business and when I was in the medical business. And

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without taking these five steps, you're wasting your time and money.

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So above and beyond understanding the mechanics of the strategies

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that we talk about on the show. There are five

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critical steps that you must take in order to properly

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implement and execute all those strategies and other strategies that

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we will get into in future shows. If you're going

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to if you want to get to the next level

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in your business. And the other important thing of great

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importance is that if you're planning to make any kind

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of move at all in your business, that's going to

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require an investment, and that includes things like running marketing campaigns,

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or includes coaching or consulting or any course on running

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your business. Once again, you have to make sure that

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whatever it is you're buying, it includes these five steps.

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And the reason why so many of these programs fail

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is because the program or the strategy does not incorporate

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into their program these five critical steps. So let me

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walk you through these five steps to be able to

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implement and execute any business strategy. The first is clarity.

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Before you can start to do tactical things, you must

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strategically understand why am I doing this, where am I going?

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What does success look like for me? Not in your

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business but in your life. I've seen this mistake happen

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over and over again, and a lot of you are

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in this position right now where you're so excited to

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make your impact in the world that you jump out

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there and create a business, and now all of a sudden,

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you have to change your life to fit this business

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thing that you created. And if you're able to access

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the chat. In the chat, put the word life. If

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you experience this other than me. So the first step

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is to avoid all of that confusion. The way it

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should really work is to create the life we want

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and then let the asset, which is the business, serve

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us and allow us to get to that life. Does

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that make sense? So that first step, and by the way,

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you see all the gurus tell your one funnel away,

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one marketing strategy away, one email campaign away from hitting

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pay dirt. You're not your one clarity step away. It's

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the clarity. It's the clarity that allows you to take

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all of the actions to get you there. Look, it's

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not your fault. No one has ever showed you how

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to go about getting clarity of direction to figure out

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where you're going. You're doing the same thing I did.

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I just jumped in. I was excited inspite all the hand.

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You know the family and friend members that tell you

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that it's not going to work. In spite of them,

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I leaked in all of a sudden. I had to

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adjust my life to the business, and my life became unmanageable.

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Whoever can relate to that, putt a yes in the

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chat if you have access what we're going to do.

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What we're going to do is that is what no

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one tells you to do. You get to get clarity first.

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You see, the business has its place. It's designed as

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a separate asset to support you to that kind of

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life that you're looking for, which is having time freedom

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and consistent profits. And once again, how many of you

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want time freedom and consistent profits from your business? Put

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a yes in the chat if you have access and

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if time freedom and can consistent profits is what you're after,

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and that is the clarity that you need to get.

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I'm hoping that that's valuable information everyone. Look if a

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guru or an advisor, or a coach or anyone attempts

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to support you without first starting with clarity as to

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where you're going with your life, run as fast as

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you can because clarity is the only way you could

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have a roadmap. If they're saying that they have the

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step by step roadmap without clarity, then it's a it's

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just not it's not for you. It's cookie cut it's

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cookie cutter. It's it's just not for you. Yeah. And

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now that we're getting clarity, there are a few more

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steps that are involved in clarity. So let's say you

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want to implement the position of market dominance. Well, first

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you have to understand what a position of market dominance

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is and what it isn't. If you remember from the

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conversion formula, the captivate which is the problem the customer has,

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and the fascinate the unique solution that you offer. Uh.

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Now that now that you have those first two steps,

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which is the position in the market dominance, what does

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that do for your for you as a business owner

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by knowing this information, well, this is where you get

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into your customer's mind. Remember, they already have a problem,

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they're looking for a solution and they can't find it.

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So whoever can articulate that problem in solution in the

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language of your market in a way that makes sense

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to them, they raise their hand. That's the business that's

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going to win. So a few more comments on clarity

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because it is so important clarity, and then the roadmap.

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All the gurus just want to give you a roadmap.

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So now you have clarity, we're now putting together a

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step by step, paint by numbers roadmap to actually accomplish time,

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freedom and the consistent profits that you're looking for. But

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you can't get it without the clarity of knowing where

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you're going. I hope everyone sees why getting clarity is

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the most important thing before we do another tactic or

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another thing that the gurus say you're supposed to do. Look,

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if you don't have clarity, you're here now you want

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to get here. You're asking for a roadmap, but you

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don't know where you're going. It's very important that you

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know where you're going by and by knowing where you're going,

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you understand what the hurdles are. Because without the clarity,

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there's no way to complete a plan. So step one

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is you need to get clear on where you're going,

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on why you're doing this, on what success looks like.

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How many of you are just fed up with those

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up and down sales cycles because you're not quite clear

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on what you're supposed to do next. Well, if you

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have access to the chat, put a C in the

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chat if you're having if you're having, if having crystal click.

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Clarity is something that's valuable so that you know exactly

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where you're headed and have a clear path, because that's

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that first step. You can't have a position of market

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dominance if you don't understand where you're going. You can't

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have you can't understand the buyer's journey. If you don't

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understand where you're going. You can't do the seven step

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pathway to profit. If you don't understand where you're going,

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can't do the conversion formula if you don't understand where

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you're going. And that's the first step. So you cannot

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produce any of this stuff unless you know where you're going.

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And by the way, I see, there's a mistake happening

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all the time and there's just no understanding of where

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you're going at the stop. So the first step is clarity.

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You gotta have. You gotta know where you're going. The

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step two is that step by step roadmap, but only

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if you know where you're headed the step by step roadmap,

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and the case of establishing a position of market dominance

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is first we need to identify who the customer is. Second,

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we need to identify the real problem that the customer has. Third,

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we have to come up with a solution. And fourth

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we have to find ways to test that problem and

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solution to make sure we have it right. And then finally,

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we have to leverage our position of Marcket dominance and

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how and how we'll use it and create that compelling offer.

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So we have the actual step by step roadmap. That's

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roadmap that's all created for you. So now we know

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that's exactly what we want, and that's going to free

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free you up from those up and down sales cycles. Yeah,

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it's also going to free you from the frustration of

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not knowing where your customer is, where your next customer

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is going to come from. It's also going to free

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you from just being part of the rest of the crowd,

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where you don't stand out and you're just a commodity

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like everyone else. These steps I laid out is not

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only the components of a roadmap. If I was to

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stop right here, that's not a roadmap. Inside a roadmap,

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you have to manage the time. You have to have

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the time to do these things.

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You have to.

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Manage the actual effort That's another thing people do backwards.

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They start mapping out the time they put aside an

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hour for this or two hours for that, and they

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don't even know how long it's really going to take

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to complete the task. You really need to reverse that.

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You have the roadmap, so we know that that's necessary,

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and then there needs to be an associated allotment of time.

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So before we get to the next step, we're going

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to take a ninety second break. Hey, their business owners,

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let me ask you something. Are you tied of blending

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in with your competitors, frustrated with slow growth and slim margins. Well,

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I've got news for you. Everything you've ever learned about

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growing your business is wrong. Don't worry. I'm here to

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let you in on a secret weapon, your position of

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market dominance. It's what sets you apart, makes you irreplaceable,

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and has customers lining up at your door. My name

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is Michael Barber Rita from Next Step CFO. I know

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what you're thinking. Sounds great, Michael, but how do I

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find my position of market dominance? Well, that's exactly why

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we've created our game changing impleitation program called Next Step

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to Market Dominance in just ninety days, We'll guide you

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step by step to a position of market dominance by

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uncovering your unique strengths that competitors can't touch. By crafting

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a message that resonates deeply with your ideal customer, by

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building a strategy that turns you into the go to

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expert in your field. Now this is in theory. These

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are battle tested strategies that have helped businesses like you

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as double, triple, and quadruple their revenue. Don't let another

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quarter go by struggling to standout. It's time to dominate

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00:16:57.039 --> 00:17:01.759
your market period. Go to next STEPCFO dot net forward

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00:17:01.759 --> 00:17:05.200
slash contact. Fill out the form and in the message

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00:17:05.240 --> 00:17:09.279
section put the word dominate or call us at seven

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00:17:09.319 --> 00:17:12.920
eight one three two six three A two two. That's

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next step CFO dot net forward slash contact or call

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us at seven eight one three two six three A

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two two. Okay, So now that you have clarity and

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a step by step roadmap, the next step step three

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is you have to have a skills upgrade. You see,

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you're a different person now and what gots you to

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be one hundred thousand are is not going to get

295
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you to being a millionaire. So there's a skills upgrade.

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And some of the people out there might be wondering

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if they can do this, Yeah, you know, can you can?

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You can you implement these strategies now. Well, now that

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we know where we're headed and we have the roadmap,

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you now have to upgrade your skills. So let's talk

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about some of the skills upgrade. This is where you

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get into the into understanding who your customer is. The

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biggest challenge for your for you, for business owners, is

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they just they just can't identify the real problem that

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their customer already has. And that's a skills upgrade that

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that skills upgrade is necessary. That's how you separate yourself

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from your competitors. You need to get clear on what

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your market is already screaming at the top of their

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lungs about, and you need to understand what that problem is.

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And the other thing is important is that when you

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think about your position of market dominance, you think about

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the problem that the customer has. You're speaking you really

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should be doing it in the mindset where you're speaking

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to one person, not an age range. In other words,

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how many of you ever met a single human being

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between the ages of twenty four and fifty four. That's

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another problem with why why we're struggling because you're talking

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to someone who doesn't exist. There's a twenty seven year

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old and you speak to them one way, and then

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there's a fifty year old who is dealing with a

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completely different set of challenges. Although the problem might be

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the same, but because of where they are in their life,

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it requires different messaging. So this is where that skills

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upgrade comes in. The other skills upgrade that's going to

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occurage really is really understanding how the position of market

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dominance converts in how to present the offer. Another one

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of the skills upgrade is you know how a person

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asks you what you do for a living, and how

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you you know, how you stumble and bumble and try

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to find the right words to say, and sometimes you

331
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find yourself talking too much.

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And yeah, it's you're like an elevator pitch or something right.

333
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But you know, sometimes because people usually just to make

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small talk, they'll ask you, you know, what you do

335
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for a living, and you know, if you're even if

336
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you're in a networking event, what do you do? And

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lots of times we really don't know. And the other

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sometimes you're talking and the other person start to look

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down at their phone and you don't know what to say. Well,

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we call that your ten to thirty second SoundBite, and

341
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let me tell you why it's so critical that you

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nail it. And this is all once again part of

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the position of market dominance. You see, when a person

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meets you, they don't know what to say, so by default,

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it's what they usually do to start the conversation. They say,

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they ask what do you do? And for the person

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who has intentionally mastered the answer to that question as

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a marketing strategy will blow away their competition because when

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you answer that question the right way, there's a few

350
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magic words you'll know. You'll know if you asked that

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question the right way, because there's a few magic words

352
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that come afterwards that let you know, well, that's that's

353
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my ideal customer, that's my ideal client or referral source.

354
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And there are a few magic words that come after

355
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telling what you do in the correct man. So here

356
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are those magic words. You know you nailed your ten

357
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to thirty second sound bite. When people ask what you do,

358
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if they simply say how do you do that? Now,

359
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when they say those magic words, that opens you up

360
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to the next step of the sales process. That person,

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just that person just said to you that what you

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do is a value to them. So do you see

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how the position of market dominance has all these different applications,

364
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all these different ways to communicate. You'll be able to

365
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craft that ten to thirty second sound bite and take

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the person to the next step of your sales process.

367
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And so you know, Chick, we said it many times

368
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that the position of market dominance can be in every

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form of communication that involves your customer. And that includes

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not only the thirty second SoundBite. I've even talked about

371
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in the show how some people have put it on

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their voicemail incoming message, and so there's multiple ways to

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communicate that position of market dominance, and that's why it's

374
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so valuable. So now that we have clarity and nowhere

375
00:22:36.960 --> 00:22:40.640
we're headed, and you have the step by step roadmap

376
00:22:40.799 --> 00:22:44.640
and you've upgraded your skills, the next step, step four

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is mastering your psychology.

378
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Interesting, So, Michael, before we get to step four mastering

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your psychology, can we provide the audience with a couple

380
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of examples of a good ten to twenty second position

381
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of market get dominant statements. I think we're getting some

382
00:23:03.039 --> 00:23:05.680
interest in just hearing some of those, you know, the

383
00:23:05.759 --> 00:23:08.200
statement that would lead to, oh, how do you do that?

384
00:23:09.799 --> 00:23:12.680
Okay, So let's take a well, let's take a real

385
00:23:12.799 --> 00:23:15.759
estate broker, okay. And one of the one of the

386
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things that he's guaranteeing is he's guaranteeing that the property

387
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sells in twenty nine days or he'll buy it from you,

388
00:23:26.920 --> 00:23:31.200
oh at a at market value. So interesting. So the

389
00:23:31.279 --> 00:23:34.920
real estate broker is I sell real estate, whereby I

390
00:23:35.039 --> 00:23:40.839
help I help people sell their property and guaranteed thirty days.

391
00:23:41.200 --> 00:23:43.920
Wow, I see what you're saying. So get in some

392
00:23:43.920 --> 00:23:47.480
really good comments here from the audience. So, as part

393
00:23:47.480 --> 00:23:50.839
of that introduction conversation, right, the real estate agent would

394
00:23:50.880 --> 00:23:52.759
say something like, all right, my name is John or

395
00:23:52.799 --> 00:23:55.880
my name is Sally, and I'm a real estate agent.

396
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I help homeowners sell their home in twenty nine days

397
00:24:01.079 --> 00:24:04.799
or less or it's free, and.

398
00:24:05.440 --> 00:24:07.839
I'll buy it. I'll buy buy, I'll buy it.

399
00:24:08.319 --> 00:24:12.359
So then it will it illicits Yeah, that reaction that

400
00:24:12.400 --> 00:24:15.240
you talked about, which the listener of that would be like, oh, wow,

401
00:24:15.400 --> 00:24:18.200
how do you do that? Because most real estate agents

402
00:24:18.400 --> 00:24:20.759
would not make that kind of a guarantee that part

403
00:24:20.799 --> 00:24:21.480
of that's correct.

404
00:24:21.519 --> 00:24:25.160
And so I could give you another example, same industry. Okay,

405
00:24:26.279 --> 00:24:30.680
will help you get your we will help finance as

406
00:24:31.240 --> 00:24:33.400
I'm a real estate broker. My name is John, I'm

407
00:24:33.400 --> 00:24:37.160
a real estate broker. Will help you finance any improvements

408
00:24:37.240 --> 00:24:40.000
that you have, and you'll pay us back at the closing.

409
00:24:41.680 --> 00:24:44.920
And so that increased the value. So by by doing that,

410
00:24:44.920 --> 00:24:47.440
that will increase the value of the property and it

411
00:24:47.480 --> 00:24:50.400
will make the property look more presentable. The problem the

412
00:24:50.440 --> 00:24:53.599
customer has is that they don't have the money to

413
00:24:53.720 --> 00:24:56.119
fund the improvements that they'd like to make to make

414
00:24:56.160 --> 00:25:01.200
the house look really good and get top dollar. Yeah,

415
00:25:01.240 --> 00:25:04.279
and so what these real estate brokers do, the ones

416
00:25:04.279 --> 00:25:09.319
who utilize that position of market dominance, is they front

417
00:25:09.319 --> 00:25:12.160
the money for all the improvements. Just let's say it's

418
00:25:12.160 --> 00:25:14.920
thirty thousand dollars, and normally people have that equity in

419
00:25:14.960 --> 00:25:18.160
their homes. They just don't have access to the capital

420
00:25:18.200 --> 00:25:21.200
to make the improvements. They go about making those improvements

421
00:25:21.200 --> 00:25:23.119
and at the closing they say the broker back for

422
00:25:23.160 --> 00:25:24.480
all the costs of the improvements.

423
00:25:24.799 --> 00:25:26.039
That's absolutely brilliant.

424
00:25:26.599 --> 00:25:29.039
The one coming I think this segues into your next

425
00:25:29.039 --> 00:25:34.039
step is what you're describing, Michael as business confidence. So

426
00:25:34.279 --> 00:25:36.920
you're describing a system where the business owner is so

427
00:25:37.079 --> 00:25:40.319
confident in their services or their product where they can

428
00:25:40.400 --> 00:25:42.039
make that kind of a bold statement.

429
00:25:42.480 --> 00:25:44.559
How does that relate to psychology?

430
00:25:44.720 --> 00:25:46.720
Yeah, well you have to what you have to do

431
00:25:46.920 --> 00:25:49.839
a cheo key is you have to believe in your product.

432
00:25:49.839 --> 00:25:53.680
That in other words, when you get through with a client,

433
00:25:54.839 --> 00:25:58.799
they are better off having known you than not. And

434
00:25:58.799 --> 00:26:01.519
that's not just the client whatever it is. When I

435
00:26:01.559 --> 00:26:04.720
was in the ski business, if a customer, if we

436
00:26:04.720 --> 00:26:06.480
were able to sell a customer and they had a

437
00:26:06.480 --> 00:26:11.039
good time, they were better off knowing us then than

438
00:26:11.119 --> 00:26:14.960
not knowing us because they ended up having the experience

439
00:26:15.039 --> 00:26:19.599
they wanted on the slopes. Interesting with Frozen Cookie though,

440
00:26:19.799 --> 00:26:22.960
when when when we had great sell throughs for our

441
00:26:23.119 --> 00:26:27.279
for our customer, for our customers, Uh, they were much

442
00:26:27.319 --> 00:26:31.400
better off knowing us and working with us than not

443
00:26:31.519 --> 00:26:34.680
working with us. If you believe that, that's that is

444
00:26:34.720 --> 00:26:38.920
definitely the one part of having the right mindset.

445
00:26:39.119 --> 00:26:40.759
It's very powerful. Thank you.

446
00:26:42.720 --> 00:26:45.400
So, Now that we have a clarity and know where

447
00:26:45.400 --> 00:26:48.039
we're headed, and you have a step by step roadmap

448
00:26:48.119 --> 00:26:51.319
and you've upgraded the skills. The next step, step four

449
00:26:52.000 --> 00:26:55.640
is mastering your psychology. What it took for you to

450
00:26:55.720 --> 00:26:58.680
start the business and what it takes to have a

451
00:26:58.759 --> 00:27:04.480
consistent success. Folk thriving enterprise requires a different type of mindset.

452
00:27:04.559 --> 00:27:07.759
You know, the same person that goes from zero to

453
00:27:07.759 --> 00:27:11.440
two hundred and fifty thousand in sales will never make

454
00:27:11.480 --> 00:27:14.799
it past two hundred and fifty thousand in sales unless

455
00:27:14.799 --> 00:27:17.680
they have the right mindset to go from two hundred

456
00:27:17.720 --> 00:27:20.720
and fifty thousand in sales to the next level. So

457
00:27:20.759 --> 00:27:23.640
you need to make sure that you as a bit

458
00:27:23.720 --> 00:27:28.680
as a person are being upgraded in your mindset along

459
00:27:28.720 --> 00:27:31.880
with the business. The business can't grow unless you do.

460
00:27:32.279 --> 00:27:35.480
You need to have the right mindset to see things

461
00:27:36.279 --> 00:27:40.519
the right way. And let me give you an example

462
00:27:40.559 --> 00:27:43.200
of that. I'm gonna we're gonna try something here live

463
00:27:43.559 --> 00:27:45.759
on live radio. I don't know if it'll work, but

464
00:27:45.799 --> 00:27:49.119
we're gonna give it a shot. If for any of

465
00:27:49.559 --> 00:27:51.920
This is all for those who can see us in

466
00:27:54.039 --> 00:27:58.079
video versus just the audio podcast. But I'm gonna hold

467
00:27:58.160 --> 00:28:07.599
up this and I want to hold this up and uh, chokie,

468
00:28:07.640 --> 00:28:08.640
tell me what you see.

469
00:28:09.880 --> 00:28:15.559
I see, Uh let's see instructions for use and ingredients.

470
00:28:15.640 --> 00:28:15.839
Right.

471
00:28:15.880 --> 00:28:18.920
So you're holding up this can and I see instructions

472
00:28:18.960 --> 00:28:20.839
for you and ingredients.

473
00:28:21.240 --> 00:28:25.680
Right. Okay, Now here's the thing. Just because I can't

474
00:28:25.720 --> 00:28:28.200
see what you see because I'm holding the other side

475
00:28:28.200 --> 00:28:30.240
of the can, right, I'm holding it on that side,

476
00:28:30.759 --> 00:28:34.720
doesn't mean you're wrong. The part of mastering your psychology

477
00:28:35.440 --> 00:28:38.839
is where you're looking to go and you can't see it.

478
00:28:39.839 --> 00:28:43.240
But when I turn the container around, now what you now?

479
00:28:43.279 --> 00:28:44.720
What do you see? Oh? Wow?

480
00:28:44.839 --> 00:28:48.200
I see a prominent logo for glade. So this is

481
00:28:48.200 --> 00:28:50.279
like a can for a glade air freshener.

482
00:28:51.119 --> 00:28:54.680
Right. And what I see and what you see is different. Yes,

483
00:28:55.240 --> 00:28:58.640
I just don't see glade anymore. Okay, However, what I

484
00:28:58.680 --> 00:29:02.119
see is billions of dogs. I see someone who had

485
00:29:02.119 --> 00:29:06.160
to create this container, someone who had to cast it molded.

486
00:29:06.440 --> 00:29:09.759
That's one company. Someone had to create the artwork. That's

487
00:29:09.759 --> 00:29:13.440
a separate business. Someone who has to create the colors

488
00:29:13.680 --> 00:29:17.039
and the logo. That's a separate business. Just because you

489
00:29:17.119 --> 00:29:20.000
don't see what I see doesn't make you wrong. It

490
00:29:20.039 --> 00:29:22.799
means there's another point of view that can help you

491
00:29:22.839 --> 00:29:25.880
get to where you're You're not and that's what mastering

492
00:29:25.920 --> 00:29:29.960
psychology means, helping you get to levels that right now

493
00:29:30.039 --> 00:29:35.680
you can't see, okay, And that's that is a critical

494
00:29:35.720 --> 00:29:42.359
step in mastering that, in mastering that psychology and going

495
00:29:42.440 --> 00:29:46.039
from two fifty to a million. Zero to two fifty

496
00:29:46.160 --> 00:29:48.880
was one type of mindset, But to generate the mindset

497
00:29:48.880 --> 00:29:51.519
that goes to two fifty two a million, you can't

498
00:29:51.559 --> 00:29:58.799
see it right now, okay, but knowing that you're able

499
00:29:58.839 --> 00:30:01.720
to get there, it is part of the psychology that

500
00:30:01.759 --> 00:30:03.200
you need to get to the next level.

501
00:30:03.599 --> 00:30:07.240
It's interesting, Michael, Look this is just lighting a fire.

502
00:30:07.400 --> 00:30:11.039
We're getting some really good comments. One business owner had

503
00:30:11.079 --> 00:30:13.319
this statement, and feel free to react to this. The

504
00:30:13.400 --> 00:30:17.400
efforts that got you to your most successful year will

505
00:30:17.440 --> 00:30:19.079
not be the effort that will get you to your

506
00:30:19.160 --> 00:30:20.400
next successful year.

507
00:30:21.599 --> 00:30:27.400
That's right, that's absolutely right. Yeah. Once again, you might

508
00:30:27.440 --> 00:30:31.640
not be able to see it, okay, but you must

509
00:30:31.680 --> 00:30:34.839
master the psychology knowing that it's a there, just like

510
00:30:34.920 --> 00:30:38.839
you weren't able to see the glade logo. But you

511
00:30:38.920 --> 00:30:41.319
need to master your psychology that to know that it's

512
00:30:41.319 --> 00:30:44.720
a there. Yeah, okay, and so and that's what that's

513
00:30:44.759 --> 00:30:48.640
what this step is all about. So now now that

514
00:30:48.720 --> 00:30:52.319
we have clarity and know where we're headed, and we

515
00:30:52.400 --> 00:30:55.160
have the step by step roadmap, and we've upgraded our

516
00:30:55.200 --> 00:30:59.480
skills and mastered our psychology. Okay, that's great, But then

517
00:30:59.519 --> 00:31:04.000
we have avatars, we have organizational terrorists, whatever you want

518
00:31:04.039 --> 00:31:08.480
to call it. It's normally family and friends, uh and

519
00:31:08.480 --> 00:31:10.559
and and they're the ones who are going to tell

520
00:31:10.599 --> 00:31:12.359
you that you can't do this, that you're going to

521
00:31:12.440 --> 00:31:16.400
fail to get a real job. I mean, anyone anyone

522
00:31:16.480 --> 00:31:18.440
ever tell you to get a real job, or they

523
00:31:18.519 --> 00:31:21.119
question what you're doing. If you if you have access,

524
00:31:21.359 --> 00:31:23.880
put a yes in the chat. If you're someone who

525
00:31:23.880 --> 00:31:26.559
didn't get the support that you needed, or the people

526
00:31:26.599 --> 00:31:29.200
that you wanted to believe in the most are telling

527
00:31:29.240 --> 00:31:34.319
you that it isn't going to work. Yeah, it happens.

528
00:31:34.359 --> 00:31:38.200
It happens. It absolutely happens. Well that step five is

529
00:31:38.359 --> 00:31:42.839
all about to make sure that you optimize your environment

530
00:31:43.480 --> 00:31:47.079
and make sure that you're surrounded by the right type

531
00:31:47.119 --> 00:31:49.880
of people who are going to encourage you and keep

532
00:31:49.920 --> 00:31:53.319
you on track, because you're gonna be there's gonna be

533
00:31:53.359 --> 00:31:56.799
those days that I talked about at the very beginning

534
00:31:56.799 --> 00:31:58.599
of the show that you're you're going to want to

535
00:31:58.680 --> 00:32:02.599
quit your business, and there's going to be days that

536
00:32:02.680 --> 00:32:04.759
you're just going to ask yourself, why did I go

537
00:32:04.839 --> 00:32:08.519
on this journey of becoming a business owner. It's safer

538
00:32:08.880 --> 00:32:11.680
and easier to go get a job. It's safer and

539
00:32:11.799 --> 00:32:13.880
easier to give up on your dream. And so you

540
00:32:14.039 --> 00:32:16.960
need to stay the course and you can't do it alone.

541
00:32:18.079 --> 00:32:20.680
And this is where the beauty of the of a

542
00:32:20.759 --> 00:32:24.319
group environment comes in, as you'll get feedback from not

543
00:32:24.359 --> 00:32:29.440
only your strategic implementation strategists, but also from your fellow

544
00:32:29.519 --> 00:32:35.240
business owners. And what this means to you is that

545
00:32:35.480 --> 00:32:38.440
you're not alone in the wilderness. You can get all

546
00:32:38.480 --> 00:32:43.799
the support and angles that you need. So now here,

547
00:32:44.000 --> 00:32:46.839
these are those five steps. Once again, whether you hire

548
00:32:46.839 --> 00:32:49.599
a next step CFO or someone else, if you make

549
00:32:49.880 --> 00:32:54.079
an investment in something, you absolutely need to cover these

550
00:32:54.160 --> 00:32:58.279
five steps. Number One Clarity nowhere you're headed too, A

551
00:32:58.359 --> 00:33:02.240
step by step roadmap for direct Three. A skills upgrade

552
00:33:02.319 --> 00:33:06.440
as you grow and develop. Four. Mastering your psychology means

553
00:33:06.720 --> 00:33:11.359
helping you get to levels that right now you can't see. Five.

554
00:33:11.640 --> 00:33:15.359
Optimizing your environment, which means putting yourself in a supportive

555
00:33:15.440 --> 00:33:19.039
environment to counter the people who tell you you can't

556
00:33:19.039 --> 00:33:22.880
do it. We're going to take a ninety second break,

557
00:33:22.880 --> 00:33:27.319
and after that we're going to talk about confidence. Hey,

558
00:33:27.319 --> 00:33:29.799
their business owners. Let me ask you something. Are you

559
00:33:29.960 --> 00:33:33.680
tied of blending in with your competitors, frustrated with slow

560
00:33:33.759 --> 00:33:36.880
growth and slim margins? Well, I've got news for you.

561
00:33:37.559 --> 00:33:41.039
Everything you've ever learned about growing your business is wrong.

562
00:33:41.759 --> 00:33:44.039
But don't worry. I'm here to let you in on

563
00:33:44.079 --> 00:33:48.119
a secret weapon. Your position of market dominance. It's what

564
00:33:48.240 --> 00:33:52.160
sets you apart, makes you irreplaceable, and has customers lining

565
00:33:52.240 --> 00:33:55.400
up at your door. My name is Michael Barberrita from

566
00:33:55.480 --> 00:33:59.920
Next Step CFO. I know what you're thinking. Sounds great, Michael,

567
00:34:00.240 --> 00:34:02.839
But how do I find my position of market dominance?

568
00:34:03.640 --> 00:34:06.720
Well that's exactly why we've created our game changing implementation

569
00:34:06.880 --> 00:34:11.400
program called Next Step to Market Dominance. In just ninety days,

570
00:34:11.400 --> 00:34:13.480
we'll guide you step by step to a position of

571
00:34:13.480 --> 00:34:17.880
market dominance by uncovering your unique strengths that competitors can't touch.

572
00:34:18.159 --> 00:34:21.639
By crafting a message that resonates deeply with your ideal customer,

573
00:34:22.000 --> 00:34:24.639
by building a strategy that turns you into the go

574
00:34:24.679 --> 00:34:28.119
to expert in your field. Now, this is in theory.

575
00:34:28.280 --> 00:34:31.280
These are battle tested strategies that have helped businesses like

576
00:34:31.320 --> 00:34:36.119
yours double triple and quadruple their revenue. Don't let another

577
00:34:36.199 --> 00:34:39.559
quarter go by struggling to standout. It's time to dominate

578
00:34:39.599 --> 00:34:45.280
your market period. Go to NEXTSTEPCFO dot net forward slash contact.

579
00:34:45.719 --> 00:34:48.519
Fill out the form and in the message section put

580
00:34:48.559 --> 00:34:52.320
the word dominate or call us at seven eight one

581
00:34:52.679 --> 00:34:56.559
three two six three eight two two. That's next STEPCFO

582
00:34:56.679 --> 00:34:59.960
dot net forward slash contact or call us at seven

583
00:35:00.320 --> 00:35:05.960
one three two six three eight two two. Welcome back.

584
00:35:06.199 --> 00:35:09.480
So I'd like to add something and the hope that

585
00:35:09.559 --> 00:35:12.800
I can motivate you, because being a business owner is

586
00:35:12.880 --> 00:35:15.960
hard work. A lot of us wonder why we ever

587
00:35:16.039 --> 00:35:19.400
pursued such a journey, but the satisfaction that it brings

588
00:35:19.400 --> 00:35:23.519
when you have a successful business is heavenly and that

589
00:35:23.679 --> 00:35:25.519
is what I believe to be the reason why we

590
00:35:25.599 --> 00:35:28.440
pursue these endeavors. And by the way, I'd like to

591
00:35:28.440 --> 00:35:30.719
give credit to Darren Hardy for the information that I'm

592
00:35:30.760 --> 00:35:36.159
about to share. So, how can we grow the confidence

593
00:35:36.639 --> 00:35:40.920
to stand up and be noticed? Contrary to self help lore,

594
00:35:41.719 --> 00:35:45.199
you can't just chant affirmations in the mirror and be confident.

595
00:35:46.039 --> 00:35:51.760
You can't rub crystals or sleep under a pyramid for confidence, Michael,

596
00:35:52.119 --> 00:35:55.639
I'm pretty sure. I'm pretty sure. And you can't beat

597
00:35:55.639 --> 00:35:59.559
your chest or walk on hot coals to instantly become confident.

598
00:36:00.000 --> 00:36:03.320
You know. That's mental masturbation, and it doesn't work. It

599
00:36:03.440 --> 00:36:07.880
just leads your feeling embarrassed, regretful, and a bit insecure.

600
00:36:08.840 --> 00:36:14.039
You see, confidence is earned, it's developed, it's grown. The

601
00:36:14.079 --> 00:36:18.320
most important thing to understand about confidence is it's a result,

602
00:36:18.920 --> 00:36:22.760
not an outcome, not a cause. You don't start with confidence,

603
00:36:22.760 --> 00:36:25.519
you end up with it. No one is born confident.

604
00:36:25.559 --> 00:36:29.519
We're all born naked, scared and ignorant. Only after that

605
00:36:29.559 --> 00:36:33.239
treacherous beginning can one grow into confidence. You know. Too

606
00:36:33.239 --> 00:36:37.960
many people want to pray, wish, hope, visualize, chant, meditate,

607
00:36:38.079 --> 00:36:42.360
sublimerly program their way to confidence. That's not how it works.

608
00:36:43.039 --> 00:36:47.360
The very definition of confidence is an established belief and

609
00:36:47.440 --> 00:36:53.480
conviction in one's abilities, based on prior evidence and prior results.

610
00:36:54.079 --> 00:36:56.559
That means, before you have confidence, you have to act.

611
00:36:57.480 --> 00:37:00.360
You have to step into that fear, and only then

612
00:37:00.880 --> 00:37:05.280
will that fear dissipate. Once you do that over and over,

613
00:37:05.960 --> 00:37:10.559
you'll then start developing skills. Skills are only developed through

614
00:37:10.599 --> 00:37:14.440
the process of doing, of taking action over and over again.

615
00:37:15.440 --> 00:37:19.840
You know we talked about skills upgrade earlier. That's that

616
00:37:20.280 --> 00:37:24.920
the process really stops with doing. So now that now,

617
00:37:24.960 --> 00:37:28.039
with these new skills applied to repeated action, you'll start

618
00:37:28.079 --> 00:37:32.000
to experience results. And here's a key point for your notes.

619
00:37:32.840 --> 00:37:37.400
Success precedes confidence. You see that. This is where most

620
00:37:37.400 --> 00:37:40.360
people have it backwards. You don't wait for confidence and

621
00:37:40.400 --> 00:37:45.119
then become successful. No, you're confident because of the evidence

622
00:37:45.159 --> 00:37:52.440
of success. Success begets confidence, then confidence begets more success,

623
00:37:53.280 --> 00:37:56.760
and then it's important not to become lazy and complacent.

624
00:37:57.440 --> 00:38:00.280
Don't take your success for granted because confident and it's

625
00:38:00.920 --> 00:38:06.800
it's fickle. You have to keep reinforcing confidence. You have

626
00:38:06.880 --> 00:38:11.039
to keep growing it. If your success or progress stagnates,

627
00:38:11.039 --> 00:38:14.159
a decline, so your confidence and then the cycle works

628
00:38:14.199 --> 00:38:17.760
backwards to a tail spin. So how do you gain

629
00:38:17.840 --> 00:38:21.519
confidence to be noticed? Well, it's by doing the thing.

630
00:38:22.719 --> 00:38:26.719
As Ralph Waldo Emerson put it, the law of nature

631
00:38:26.920 --> 00:38:29.920
is to do the thing, and you shall have the power.

632
00:38:30.920 --> 00:38:33.760
But he also added, but they who do not do

633
00:38:33.880 --> 00:38:38.079
the thing have not the power. So whenever you want.

634
00:38:38.199 --> 00:38:41.199
So whenever you want to gain confidence in, just do

635
00:38:41.280 --> 00:38:46.840
the thing. Take action, deeds, not words. Stop take stop

636
00:38:46.960 --> 00:38:53.119
talking about it, act on it. Yes, So yeah, you know,

637
00:38:55.679 --> 00:39:00.039
you know that's really really having that confidence and and

638
00:39:00.039 --> 00:39:03.320
and just getting out there and watching the fear dissipate

639
00:39:03.880 --> 00:39:07.039
is something that everybody needs, every business owner needs to

640
00:39:07.079 --> 00:39:10.480
experience so that they can keep moving forward every day.

641
00:39:10.519 --> 00:39:14.280
Otherwise they get into this rut. And what's very important

642
00:39:14.559 --> 00:39:18.599
is what I said about success, I mean confidence being fickle.

643
00:39:19.880 --> 00:39:24.480
You have to keep reinforcing it because what happens is

644
00:39:24.480 --> 00:39:27.679
is if you keep doing it, the fear dissipates, Yes,

645
00:39:27.960 --> 00:39:30.119
but if you stop doing it, the fear starts to

646
00:39:30.159 --> 00:39:36.280
come back, and it can't actually work in reverse. And

647
00:39:36.320 --> 00:39:41.800
it's amazing how that works. Well, Chocky, it's time now

648
00:39:41.880 --> 00:39:45.119
for some compliments, So if you could stop that segment

649
00:39:45.159 --> 00:39:46.159
of the show, that'd be great.

650
00:39:46.519 --> 00:39:50.280
Yeah, look very energized to get into our business compliments

651
00:39:50.480 --> 00:39:51.400
segment for the show.

652
00:39:51.480 --> 00:39:51.719
Michael.

653
00:39:51.760 --> 00:39:55.400
I do have to say your outline of confidence is

654
00:39:55.559 --> 00:39:59.360
quite powerful. Actually reminds me of a spiritual principle about

655
00:39:59.400 --> 00:40:04.320
how FAI without works is dead right, and that's what

656
00:40:04.360 --> 00:40:06.960
you're getting after just this idea that you really do

657
00:40:07.039 --> 00:40:09.000
have to put the work in and the action and

658
00:40:09.039 --> 00:40:13.800
the deeds and air powerful. Look, Michael, these business compliments

659
00:40:14.039 --> 00:40:16.360
are coast to coast even global in some.

660
00:40:16.280 --> 00:40:16.800
Sense, right.

661
00:40:16.840 --> 00:40:20.360
I mean, the residents here and the energy here is

662
00:40:20.440 --> 00:40:22.360
just picking up week after week.

663
00:40:22.920 --> 00:40:24.360
So thank you for your leadership on this.

664
00:40:24.760 --> 00:40:28.480
There are five business owners that we want to spotlight again.

665
00:40:28.519 --> 00:40:29.599
These business owners have.

666
00:40:29.599 --> 00:40:33.079
Businesses that are coast to coasts, some have services, some

667
00:40:33.119 --> 00:40:37.760
have products, but just really impressed with a progress that

668
00:40:37.840 --> 00:40:40.519
these individuals are making. So let's start with Brian Perry.

669
00:40:41.000 --> 00:40:46.199
Brian Perry with outdoor lighting perspectives. The website is outdoor

670
00:40:46.320 --> 00:40:52.599
lights dot Com. Here's our headline, transform your home into

671
00:40:52.639 --> 00:40:56.159
a work of art. And Brian and team really live

672
00:40:56.280 --> 00:41:00.599
up to that commitment. They provide full service is outdoor

673
00:41:00.719 --> 00:41:05.039
Lighting for both residential and commercial applications. So hats off

674
00:41:05.079 --> 00:41:07.440
in mine you and your team continue to make progress.

675
00:41:08.039 --> 00:41:10.159
The second business owner that we want to spotlight as

676
00:41:10.199 --> 00:41:16.440
part of business complements is Seth Hickerson with my steady mind, Michael.

677
00:41:16.480 --> 00:41:20.000
Here's their headline, Master your Emotions.

678
00:41:20.079 --> 00:41:23.039
It actually synergizes really well with a lot of the

679
00:41:23.079 --> 00:41:24.440
concepts that you've shared.

680
00:41:24.239 --> 00:41:25.880
As part of those spolitical steps.

681
00:41:26.280 --> 00:41:30.480
Particularly the point about psychology is just really impactful. I

682
00:41:30.559 --> 00:41:33.599
love what Seth and teams say. They say, as part

683
00:41:33.599 --> 00:41:38.239
of mastering your emotions, you can identify a cheat code

684
00:41:38.719 --> 00:41:43.880
to overcome negative self talk, to overcome a lack of focus,

685
00:41:44.440 --> 00:41:47.000
and to eradicate mental exhaustion.

686
00:41:47.280 --> 00:41:48.440
So really.

687
00:41:49.679 --> 00:41:53.400
Really savvy perspectives that set and Team offered.

688
00:41:53.440 --> 00:41:55.960
They are at my steadymind dot com.

689
00:41:56.480 --> 00:41:59.000
The third business owner that we want to spotlight is

690
00:42:00.239 --> 00:42:06.360
Shakhar can Decker with CDK Consultancy. This is a management

691
00:42:06.440 --> 00:42:12.000
consulting firm. Here's our headline on lock operational excellence. Shakar

692
00:42:12.039 --> 00:42:15.719
has been doing this for four decades. Michael, Wow, working

693
00:42:15.800 --> 00:42:24.280
with engineering as well as executive level stakeholders and driving

694
00:42:24.400 --> 00:42:29.440
operational effectiveness with training with development programs. You can find

695
00:42:29.440 --> 00:42:33.679
out more about shakharan team at Cdkconsultancy dot com. The

696
00:42:33.719 --> 00:42:42.480
fourth business owner is Rob Neitzel with Peak Pulp Performance Consulting. Michael,

697
00:42:42.559 --> 00:42:47.519
I so love this focus. They call it the P

698
00:42:47.719 --> 00:42:50.760
three C. That's a nice way to sort of encapsulate

699
00:42:50.800 --> 00:42:54.320
what they do, Peak POLP Performance P three C. So look,

700
00:42:54.880 --> 00:42:58.159
Rob and team, and before we even get a little

701
00:42:58.199 --> 00:43:00.840
bit deep on this just really quickly. Sob thank you

702
00:43:00.880 --> 00:43:04.000
for your service. He's a member of a military, you know,

703
00:43:04.239 --> 00:43:08.519
really appreciate the sacrifice and service. Robin team specialized in

704
00:43:08.639 --> 00:43:13.199
optimizing organizational performance by helping you as a business owner,

705
00:43:13.239 --> 00:43:16.760
refine your daily operations and hence your communications and really

706
00:43:16.760 --> 00:43:20.719
make progress on your KPIs your key performance indicators. So

707
00:43:20.760 --> 00:43:24.079
hats off to Rob and team. And then the last

708
00:43:24.159 --> 00:43:26.400
business owner that we want to spotlight in today's business

709
00:43:26.440 --> 00:43:33.440
Complements segment is Benett Goldberg with Artery Capital Group. Here's

710
00:43:33.480 --> 00:43:38.760
our headline, investing, developing, building and managing real estate since

711
00:43:39.000 --> 00:43:44.719
nineteen fifty nine. Nineteen fifty nine, Michael, So I've got

712
00:43:44.760 --> 00:43:49.199
a years of experience, right, Yeah, So look Benet and

713
00:43:49.239 --> 00:43:54.119
team experts at sales, marketing and strategic planning. Michael had

714
00:43:54.119 --> 00:43:58.400
the opportunity to have a book interview conversation with Bennett,

715
00:43:58.480 --> 00:44:03.119
which he found very helpful. Michael also found quite insightful

716
00:44:03.119 --> 00:44:04.760
as well. So a lot of insights were shared back

717
00:44:04.760 --> 00:44:06.440
and forth. And Michael, this is probably a good juncture

718
00:44:06.440 --> 00:44:08.039
to let folks know about the book interview.

719
00:44:08.960 --> 00:44:11.800
Yes, that's a great idea, Chicky. So we're you know,

720
00:44:12.000 --> 00:44:15.440
business is always changing, and so Chicky and I keep

721
00:44:15.559 --> 00:44:20.239
updating additional additions to our book. Yes, and we go

722
00:44:20.360 --> 00:44:23.079
over a lot of the powerful business strategies that we

723
00:44:23.119 --> 00:44:25.840
talk about on the show in the book interview and

724
00:44:26.000 --> 00:44:29.480
ask your opinions as to whether or not these strategies

725
00:44:29.519 --> 00:44:33.880
would work in your industry. And so that's the thrust

726
00:44:33.920 --> 00:44:36.400
of the book interview. So you'll learn strategies that your

727
00:44:36.440 --> 00:44:39.960
competition isn't doing, and by the same token, we will

728
00:44:39.960 --> 00:44:43.480
get insights from you on your industry as to whether

729
00:44:43.559 --> 00:44:45.599
or not these strategies that we talk about on this

730
00:44:45.679 --> 00:44:48.440
show will work. And so it helps both of us.

731
00:44:49.480 --> 00:44:53.639
We get information for our We get updated information from

732
00:44:53.679 --> 00:44:56.239
business owners for our book, and you get to learn

733
00:44:57.000 --> 00:45:01.039
strategies business and financial strategies that your comp petition isn't doing.

734
00:45:01.679 --> 00:45:05.559
So UH, if you would like to UH participate in

735
00:45:05.599 --> 00:45:08.039
a book interview, it's very simple, go to next step

736
00:45:08.119 --> 00:45:13.079
CFO dot net. Hit the contact page at the top, UH,

737
00:45:13.159 --> 00:45:16.199
you fill out the form and in the message section

738
00:45:16.360 --> 00:45:20.039
put book interview and then send it along and we'll

739
00:45:20.079 --> 00:45:23.280
be happy to contact you UH and schedule a time

740
00:45:24.199 --> 00:45:27.360
for us to interview you. And it would be just

741
00:45:27.400 --> 00:45:29.119
a great way for both of us to have a

742
00:45:29.159 --> 00:45:36.320
win win. Yes, So just to repeat those five steps,

743
00:45:36.320 --> 00:45:41.840
I do wanna uh uh, just summarize. So you want

744
00:45:41.880 --> 00:45:43.960
to you want to get clarity, You want to know,

745
00:45:43.960 --> 00:45:46.480
know where you're going, know where you're headed. That's step one.

746
00:45:46.480 --> 00:45:49.239
Step two is a step by step roadmap. So wherever,

747
00:45:49.760 --> 00:45:55.119
whatever strategy or process that you're implementing, you need that

748
00:45:55.199 --> 00:45:58.800
step by step roadmap. Third is you want to upgrade

749
00:45:58.840 --> 00:46:02.280
your skills, because you know, whatever it took to be

750
00:46:02.320 --> 00:46:04.880
one hundred thousand aire is not what's going to take

751
00:46:04.960 --> 00:46:08.000
to be a millionaire. You have to upgrade your skills.

752
00:46:08.039 --> 00:46:13.800
You have to improve your skills. Fourth is mastering your psychology.

753
00:46:14.320 --> 00:46:18.519
Just you know, mastering of psychology is so important because

754
00:46:18.679 --> 00:46:21.400
what took you from going from zero to two hundred

755
00:46:21.400 --> 00:46:27.360
and fifty thousand is different from going from two hundred

756
00:46:27.360 --> 00:46:31.039
and fifty thousand to a million or more dollars in sales.

757
00:46:31.079 --> 00:46:34.639
It's just a different it's just a different psychology. And

758
00:46:35.119 --> 00:46:38.119
it also means helping you get to levels that right

759
00:46:38.159 --> 00:46:43.000
now you can't see. And then optimizing your environment, which

760
00:46:43.039 --> 00:46:46.800
means putting yourself in a supportive environment to counter the

761
00:46:46.880 --> 00:46:53.519
people who tell you that you cannot do it, and

762
00:46:53.599 --> 00:46:56.519
so to get a copy of the book Powerful Business Strategy,

763
00:46:56.599 --> 00:46:59.880
simply go to our website www dot next Step CEO.

764
00:47:01.079 --> 00:47:05.079
It's totally complimentary and until next Monday at noon Eastern

765
00:47:05.119 --> 00:47:08.920
time for Chucky Obio. This is Michael Barberita, and remember,

766
00:47:09.440 --> 00:47:12.679
don't keep doing what your competition is doing.

767
00:47:13.360 --> 00:47:13.679
Thank you.

768
00:47:15.639 --> 00:47:18.719
You have been listening to Powerful Business Strategies finding out

769
00:47:18.760 --> 00:47:22.400
that everything you ever learned about growing your business is wrong.

770
00:47:22.719 --> 00:47:25.920
Tune in next week and every week at noon Eastern

771
00:47:25.960 --> 00:47:29.440
time on W four CY Radio with your host Michael

772
00:47:29.440 --> 00:47:34.079
Barbarita of NeXTSTEP CFO and moderator Chugy Obio