Feb. 16, 2026
Squeeze Pages: The Lead Capture Secret
Squeeze Pages: The Lead Capture Secret squeeze pages are different than websites. Why sending people to a squeeze page is better than sending them to a website.
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Hi, you live them too, Censure Wow for you your.
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This is the pipe Man here on the Adventures pipe
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Man W four c Y Radio. We're here with the
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Positively Pipeman segment Powerful business Strategies right here with Michael
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Barbarita from Next Step CFO.
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How are you, Michael, fantastic date, Thanks for having me.
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I'm gonna squeeze some info out of you about squeeze pages.
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Good good, Yeah, you know, And speaking with clients and
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other business owners, they always say things like I've got
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to update my website, or I need to have a
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better website, blaming it lots of times, blaming on the
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website where why they're not doing business, or whether they're
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not getting calls, or where they're not getting prospects. And
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what I always tell them is that, first of all,
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there's a big difference between a website and a squeeze page.
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A website is really for information purposes only, and a
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lot of us on the website, and everybody can look
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at their own website or competitors are things like great service,
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high quality, lowest prices, family owned since nineteen fifty one, loyal,
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we're insured, we're honest and sincere, and these This is
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just jarging that everybody uses, and there's no it has
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no influence on the customer because the customer is worried
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about their own problems and want to solve their own
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issues and own their own problems relative to the solution
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that your product offers. So uh, but but it's okay
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to use that jogging on a website. I still don't
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like it, and I still think you should utilize the
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conversion formula, which we've talked about so many times, and
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we'll just briefly review again. But a squeeze page addresses
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one issue, one problem to If people aren't interested, they passed.
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But the point is is that it squeezes down the
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information to one page at one and that's why it's
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called the squeeze page, because it squeezes down the information
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or one topic. So if you're in the roofing business
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and you sell sidings and gutters, your squeeze page that
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will just be about a problem that the customer has
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in the roofing industry, or the problem the customer has
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if a separate squeeze page for the problem the customer
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has in a say, in a siting situation. So by
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doing that and utilizing the conversion formula. It's very important.
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Now let's just review that very quickly. The conversion formula
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is a four step formula that converts prospects into your
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selling process, or prospects into sales or into a lead magnet,
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whatever it is, and it has four parts. The first
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part is called captivate, which is where you identify the
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problem that the customer has, primarily with the industry. So
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for example, if you're in the construction industry, one problem
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that a customer has is that they're afraid that a
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four hundred thousand dollars quote is going to turn into
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a six hundred thousand dollars project. And so that's just
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one that's just one small thing, but you can if
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you have a unique solution to that problem. You now
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can state the problem you're terrified about your four hundred
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thousand dollars quote turning into a six hundred thousand dollars project,
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and then your unique solution to that, which would be
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to fascinate, So it's captivate the problem, fascinates the solution
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to that problem, and then you can have a video
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or maybe just works that educate the customer on why
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your solution is superior to the competition. And then finally
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you submit an offer, whether it's a lead magnet or
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a consultation, or are some type of booking a call
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or appointment, and or even selling a product if it
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happens to be something in e commerce. So the squeeze
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page is much more valuable than a website to getting
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prospects and to get leads. And by the way, a
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lot of people now are starting to put squeeze pages
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as sub pages to their website just to have another
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place for people to go where you're identifying that the
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problem they have, which is really what they care about,
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you know, clients and customers and prospects. They care about themselves.
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They don't care about us. They don't care about how
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great we say we are or anything like that. They
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care about solving their problems, their issues, and they want
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to have that trust and confidence in whoever they're dealing with.
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Totally, So what's the difference between because I know some
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people are thinking this right now, a squeeze page and
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landing page, because everybody talks about landing pages because that's
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the that's the buzzword.
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Right Well, you know, there shouldn't be any difference, really,
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But the landing pages that I see are really just
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you know, a page where the Google AD or the
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Facebook AD might solve the problem and then it's a
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quick conversion to whatever that that landing page is prepared for. So,
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for example, if you have a Google AD and then
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that Google ad goes to just a small landing page
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that says book and appointment something like that, or or
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buy this product, great, that's what it does. But the
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problem is is that it doesn't really you can't fit the
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conversion formula in a Google AD. You could put the
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problem in the Google AD and they have the problem
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repeated and the solution with the educated offer on a
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landing on a squeeze page that works. But you know,
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landing pages are just really the ones that I've seen
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and the and the ones that my clients and business
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owners talk about are really conversion pages. That's all they
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really are. You know, they don't The squeeze page identifies
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the problem the customer has, offers a unique solution, educates
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them on how that solution is superior to the competition,
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and then and then closes with an offer and that's it.
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Four pots. And if you do that on a squeeze page.
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You'll definitely, no question about it, increased conversion, There's no
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doubt because you're you're you're a I think customers concerns
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which all they care about great service, high quality, lowest
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price doesn't address that concern. Their concern is that they're
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going to be dealing with the right people. Uh, that
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they that they that they are going to solve whatever
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problem it is that they have or concern that they have. Uh.
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And there's plenty of concerns in your in any industry. Yeah,
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people have. There's no question about it. If you could
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address those concerns, come up with a unique solution to
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those concerns, you're gonna win every time. And and by
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the way, price becomes irrelevant when you solve a customers problem.
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That's true. You know people think business people, salespeople that
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price is the most important thing. I always say, it's
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the story behind the price. And the story behind the
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price is exactly what you're talking about.
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You know.
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It's if you solve the problem, it doesn't matter what
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the price is. It doesn't And in the same token,
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the price, it doesn't matter if it doesn't solve the problem,
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it doesn't matter how good the price is.
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Right, that's right. How low it is, right exactly and
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so but but what happens is is everybody uses their
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website as kind of the place where people should go,
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and it's really a squeeze page. Is the ideal really
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the ideal of I'll call it a website. It's really
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the ideal website to have. And then you know, you
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communicate that squeeze page. You could do it in drip campaigns,
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you can do it in in Google ads, you can
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do it in Facebook ads, you could do it in
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social media posts. I always recommend clients test their test
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their problem with social media posts. See what their action is. Yeah,
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you know, it's a good test, test before you before
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you spend money on advertising. It's a good test.
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Well, once again, great information. I know they can find
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out more about this and you can help them with
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these squeeze pages. So what's their next step the listener?
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Yeah, well, if they're interested in how to develop squeeze pages.
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By the way, we work with marketing companies or your
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marketing company, it doesn't matter, but we provide the content
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because what we found is is that marketing agencies don't
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really provide good content. They don't understand the conversion formula.
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They think that Facebook Ads or Google Ads is the answer.
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They go right into it without any serious testing, and
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it's very cost and effective. So what we love to
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do with business owners is we'd love to do book
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interviews because we wrote a book called Powerful Business Strategy, which,
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by the way, you can get free online at nextstepcfo
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dot net. But if you go to nextep CFO net
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forward slash contact, you will come to a contact page
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where you can fill it out and then put in
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a message section book interview. And what the book interview
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is is it sixty minutes on zoom. I share strategies
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from my book, which includes what we just talked about
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squeeze pages, and then I ask a simple question. I asked,
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if a business owner in your industry were to implement
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this strategy that I presented, what would the impact be?
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And then I would document it for the book.
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That's it nice. I gotta tell you too that you
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know it's always amazing. I think next week is going
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to be even more amazing because people have to tune
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in to the adventures of Pipeman Positively. Pipeman segment on
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Monday at one pm Eastern time Here on W four
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CY Radio because we're going to talk about shark tank
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investors and what they always ask about. All Right, we'll
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see you next week. Michael.
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Thank you for listening to the Adventures of Patement on
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w fur c u I Radio
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00:07:50.519 --> 00:07:52.360
117
00:07:52.439 --> 00:07:52.639
118
00:07:52.680 --> 00:07:56.199
119
00:07:56.240 --> 00:07:59.639
120
00:07:59.720 --> 00:08:02.240
121
00:08:02.279 --> 00:08:03.839
122
00:08:04.240 --> 00:08:07.279
123
00:08:07.360 --> 00:08:11.800
124
00:08:11.839 --> 00:08:16.399
125
00:08:17.600 --> 00:08:24.879
126
00:08:24.879 --> 00:08:28.319
127
00:08:28.399 --> 00:08:31.240
128
00:08:31.319 --> 00:08:35.080
129
00:08:35.120 --> 00:08:38.399
130
00:08:38.480 --> 00:08:41.440
131
00:08:41.519 --> 00:08:45.840
132
00:08:45.879 --> 00:08:50.000
133
00:08:50.919 --> 00:08:53.360
134
00:08:53.399 --> 00:08:56.159
135
00:08:56.879 --> 00:09:01.039
136
00:09:01.080 --> 00:09:03.440
137
00:09:03.559 --> 00:09:07.879
138
00:09:08.240 --> 00:09:11.360
139
00:09:11.399 --> 00:09:13.919
140
00:09:14.000 --> 00:09:18.080
141
00:09:18.159 --> 00:09:22.440
142
00:09:22.480 --> 00:09:26.600
143
00:09:27.840 --> 00:09:30.919
144
00:09:31.480 --> 00:09:35.759
145
00:09:36.480 --> 00:09:41.519
146
00:09:41.559 --> 00:09:46.720
147
00:09:46.759 --> 00:09:50.360
148
00:09:50.360 --> 00:09:52.600
149
00:09:52.679 --> 00:09:56.639
150
00:09:56.639 --> 00:10:01.360
151
00:10:01.360 --> 00:10:03.759
152
00:10:03.840 --> 00:10:07.519
153
00:10:07.600 --> 00:10:11.720
154
00:10:11.720 --> 00:10:14.240
155
00:10:14.360 --> 00:10:19.240
156
00:10:20.000 --> 00:10:22.759
157
00:10:23.039 --> 00:10:26.240
158
00:10:26.840 --> 00:10:28.360
159
00:10:28.480 --> 00:10:34.759
160
00:10:34.799 --> 00:10:37.840
161
00:10:37.919 --> 00:10:41.320
162
00:10:41.360 --> 00:10:45.039
163
00:10:45.120 --> 00:10:47.600
164
00:10:47.639 --> 00:10:52.600
165
00:10:52.720 --> 00:10:58.080
166
00:10:58.080 --> 00:10:59.240
167
00:10:59.559 --> 00:11:06.720
168
00:11:07.399 --> 00:11:10.120
