Feb. 2, 2026

Multimedia Campaigns

Multimedia Campaigns - How Business owners can run multimedia campaigns and why they are effective.

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Hi, you live done to censure?

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Wow for you young.

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This is the pipe Man here on the Adventures pipe

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Man W four c Y Radio again with the Positively

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Pipeman segment and our special part of show where we

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give you some powerful business strategies from our amazing guru

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of business from Next Step CFO Michael Barbarita.

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How are you excellent? How are you doing day?

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I'm doing great. I understand this week we're going to

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talk about multi media campaigns. That's a subject that I love.

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Yeah.

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So what I'm finding is that, you know, when I

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talk to clients and talk to business owners, they they

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say it's you know, it's hard for them to to

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reach people with any credibility. You know that because there's

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a lot of messages going out to all different directions,

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all different angles. And what I found helpful for most

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business owners in order to give yourself credibility, uh and

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also but still maintain or still have a cold contact

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that you're working with, is to do what I call

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multimedia campaigns. Now, when I was in the ski business, ah,

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that was all we did. But you know at the time,

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there was no there was no Internet, so it was

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all direct mail, radio newspaper, billboard, sometimes an airplane flying

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over a beach. But it was a multi yeah it was.

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But it was a multi media campaign because by hitting

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people with different messages from different for outlets. Uh, you're

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you're able to gain credibility at least over time. And

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and so let me explain how someone could do a

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multi media campaign now. And it's a lot easier than

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and a lot less expensive than what I just described

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when I was in the ski business. So uh, first

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of all, everybody knows about email, So that's one content

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point of contact and that's one outlet. Next is ringless voicemail.

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I don't know if people know about that. There's all

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types of CRM platforms that offer what's called a ringless

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voicemail where you have the telephone number of the of

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the of the client, of the customer of the prospect,

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I should say, and uh, they their phone doesn't ring,

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but but a voicemail is left. You also have the

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telephone itself to call and and reach out.

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That's another way.

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Uh, direct mail still works, I know, contrary to popular belief. Uh,

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direct mail also adds to the credibility because you're not

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just spamming or as as some people would perceive it.

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You could also text them, and you can also send

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them a LinkedIn message. So by utilizing all those points

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of attack, all those different outlets, you gain credibility with

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the prospect it's not because what you're doing is is

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you're not just slamming them once or twice or just

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just with one outlet like email, which is considered a

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lazy person's way of connecting. You're you're actually connecting them

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from all different angles and it builds your credibility as

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well as you know, your credibility as to what you do,

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because you really have an intense interest in, you know,

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in meeting this person and talking to this person.

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Now, I have a question you were talking about, and

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we've talked about it before, the ringless voicemail, Right, what

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is your research show of how people are reacting to that,

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Because part of me says, wow, that's a great idea,

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because it's the and the phone calls that are annoying,

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and I can choose to listen to the voicemail, but

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the phone calls are annoying. But then on the other

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side of it, I'm thinking, well, what if people are

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annoyed that you're just you know, spamming as they would

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think spamming a voicemail.

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Well, there's a couple of things on that.

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First of all, a lot of people think it's their

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phone cell phone especially that has been mistimed some way

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where they didn't get because many times I get calls

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that that should have rung from people I know that

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should have the phone should have rang, and it didn't

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because of the cell, you know, being in between cells

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or something.

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So that's umber one.

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Number two, No one particular outlet works by itself at all,

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and so with ringless voicemail, I found I have found

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less of an annoyance, but it does not work on

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its own. So if you're just doing a ringless voicemail campaign,

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forget it that that your credibility is shot. When you're

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attacking from all different outlets, it actually builds credibility because oh,

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this guy must really want to talk to me, or

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this person must be authentic, and or maybe it's the

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fifth message when they finally decide to look you up online,

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see that and see that you're credible. So it's it's

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it's the multimedia approach that is important, not necessarily.

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Any one outlet or any one medium.

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Yeah, and you know, to that point, I find that

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even what we're doing right now is part of those

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multimedia campaign.

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That's correct, that's correct. Absolutely.

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So you know, any type of outreach to any type

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of prospect, as long as it's in a multiple form,

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it's going to it's gonna separate you.

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From the rest.

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And what happens is it's like people don't want to

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use direct mail because it costs more.

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And it does.

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But remember back in my day we had direct mail,

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but we also had to be on the radio.

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That costs more than.

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Emailing or anything like that, right, yeah, yeah, we also

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had to be on the news, in the newspaper that

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was that's expensive.

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You had to be in the Yellow Pages. That was expensive.

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Oh god, I know, it unbelievable.

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So you think about the costs and when you talk

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about emailing, ringless, voicemail, texting, LinkedIn, connection and direct mail,

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you're not talking about big costs there.

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Yeah. And I think not just LinkedIn, I think all

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forms of social media. I think you, I think people

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look at you as more legitimate if you're on multiple

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social media.

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Right, that's exact, excellent point, excellent point. Yeah, that's right.

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If you're if you're on multiple social medias and direct

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messaging from multiple social medias. Absolutely, that's another credibility factor

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because it shows you're working at it, and it shows

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that you know you're not you're not some type of scammer,

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because eventually you're going to be looked up and shown

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that you're credible as long as you are.

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Well. You know.

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It's funny too. You mentioned LinkedIn, which I think is

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such a powerful h tool for business, and it goes

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but I also think that goes right in line with

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what you're saying, because I get ten million spam messages

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in my LinkedIn every day, and so the only ones

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I'll pay attention to are people that I know from

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some other campaign. That's it, not just the LinkedIn message

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right right.

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And by the way, you can use the telephone too,

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And what I do with that is, especially if I

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know I'm calling a cell phone, well I you know,

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I'll make a call, I'll leave a message, and they

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I'll send a text right off that just left.

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Your message about ABC We'd love to speak to you, poop.

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And that once again that combination that shows that you

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did some of the work. In other words, you just

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didn't spam the text you actually made a phone call

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and made a concerted effort.

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To speak to that person.

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There you go.

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It goes a long way.

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It goes much further than just just spraying stuff out there,

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which is what a lot of people are doing.

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Oh no doubt about it. And you know, to be successful,

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you do have to show some effort and some ingenuity

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and create a relationship. And you don't create that by

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just spamming one thing, you know, with no effort put

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into it.

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And when you think about it, too, Dean, if your

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effort is targeted, really targeted. You know, I'm only talking

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about sending out one hundred direct mail pieces, you know,

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and then focusing on that one hundred people and hitting them.

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From all angles.

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You know, I'm not talking about grabbing three thousand and

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spray once again, spraying it out there. You can't do it. Yeah,

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But if you maybe fifty fifty to one hundred direct

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mail postcards or pieces, as well as the phone calls,

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the ringless voicemails, the texting, the LinkedIn messages, they all

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they all add up to.

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Credibility, absolutely so. Any other bits of advice you could

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give people about multimedia campaigns and then how do they

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reach out to you to get even more help in

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this arena.

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Right, So I just I just want to reiterate that

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it just helps going over the noise that's out there,

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and most people are going to take that inexpensive, cheap

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route of slamming and this and this is a way

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where it's still an expensive but it's it's you're showing

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that you're providing more effort, that you really want to

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speak to somebody. And so, uh, the ways to reach

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me is go to my website NeXTSTEP CFO dot net.

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I love to do book interviews because because business is

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always changing and that uh, we wrote our book about

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a little over a year ago and we're constantly updating

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it with new information. And uh, the way the book

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interview works, it's it's sixty minutes on zoom. I present

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strategies for my book and then I ask you if

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that strategy were implemented in your industry, if it would

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be effective and and and you commented, and I comment

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on that, and I document it for the book.

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And that's nice, yeah, nice, yes, And.

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And the uh, the person who's being interviewed loves it

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because they learned about new strategies that they didn't know

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before that their competition isn't doing well.

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You are a wealth of information. People definitely need to

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reach out to you and check out everything that you do,

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even if this subject doesn't pertain to them. You have

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some definite powerful business strategies. So thank you once again.

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Michael Barbarita from Next Step CFO. We look forward to

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talking to you next week where we're just going.

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To ask look forward to it. Thank you, Dan, Thank

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you for.

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Listening to the Adventures of Pipelin. I'm w for CUI Radio.

Multimedia Campaigns

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