Oct. 15, 2024

How to Use AI to Automate Sales

Our guest Josh Thomas talks about how to use artificial intelligence (AI) to automate sales.

Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio...

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Our guest Josh Thomas talks about how to use artificial intelligence (AI) to automate sales.

Powerful Business Strategies is broadcast live Mondays at 12 Noon ET Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com January Jones Sharing Senior Success is viewed on Talk 4 TV (www.talk4tv.com).

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No

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liability explicit or implies shall be extended to W four

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CY Radio or it's employees are affiliates. Any questions or

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comments should be directed to those show hosts. Thank you

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for choosing W FOURCY Radio.

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Welcome to Powerful Business Strategies, where you will find out

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that everything you have ever learned about growing your business

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is wrong. Finally, a show where you'll learn the right

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way to grow your business by learning business and financial

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strategies that your competition isn't doing. And now here's your host,

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the resident of NeXTSTEP CFO Michael Barbarita. And joining Michael

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for today's show as an executive moderator is chooky obia.

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Yes, this is chokey, and I believe that gratitude is

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undefeated and growth is about the next step. It is

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an honor for me to moderate today's discussion with my

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good friend Michael.

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Michael how are you great?

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How's it going, Chucky? How's your weekend?

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My week one is good. I was nice, Loca.

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We've had a really good couple of weeks impacting small

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business owners.

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It's just an honor to collaborate with you in that regard.

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Michael, Well, likewise, and thank you, Chokey. As Chicky said,

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my name is Michael bob Rider, a president of Next

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Step CFO, and next Step CFO is a fractional CFO

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and strategic implementation firm, and our vision is to ensure

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overwhelmed business owners achieve the time, freedom and consistent profits

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to build a legacy and the life they desire. And

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our mission is dedicated to guiding small business owners to

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leveraging their time, exploding their profits and build a meaningful legacy.

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And this show, Powerful Business Strategies and our book of

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the same name, is a step toward accomplishing that vision

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and mission. And so with that, I'd like to hand

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it back to my co author and moderator for the show,

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Chooky Obio.

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Michael, thank you, so look a quick disclaimer before we

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get energized and activate today's discussion, which Michael, I know

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you'll do the introductions for our guests very very energized

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about our discussion today.

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So quick disclaimer.

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Look, Michael and I are both affiliated with a number

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of different organizations, and I currently serve as the managing

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director of business Development for Veta Price, which is a

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global business focused law firm. In addition to that, as

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I noted earlier, it's truly an honor to collaborate with

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Michael to moderate business roundtables, really coast to coast with

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small to medium sized business owners, and then document the

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insights that we gather from these roundtables. We've even documented

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a number of these very powerful insights as part of

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our book Powerful Business Strategies. But look, please note that

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the views expressed on this show are our personal views

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based on successful experiences, and my mission as a fearless

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moderator is to ask the right questions to help you,

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the listener, learn the best business strategies that the competition

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is not doing. Michael, how energized are you about today's episode?

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Oh? God, am I excited? You know?

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Today excited to have Josh Thomas, who is the co

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founder of Annabot's AI, which is a practical, practical AI

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for non techi entrepreneurs. Yes, and Josh is also the

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podcast host for The Douzone as well as the podcast

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host for the Basic Business AI podcast. And so we'd

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love to welcome Josh to the show. Josh, are you there, Hey, guys,

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good to see you. How you doing, Josh?

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Excellent?

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Great to have you guys.

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Came on camera and I realized I was completely underdressed

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for that, So.

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That's all right. Hey, you know I Hey, you know,

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you don't. You can't mind me.

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I'm the most uncomfortable person in the world, you know,

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just think of it, Just think.

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Of it that way.

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Well, Josh, you know something I don't think we business

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owners can run from uh these.

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Days, and that is AI.

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And that's why I'm so excited to have you on

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the show today, uh, to give us some you know,

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some some some insights and some points of view. And

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let me start by asking you should should you use

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AI for business? And if so, in what way?

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Yeah, that's a great question. So here's here's the thing

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that uh, most people are really trying to grasp is well,

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what's the point? What is it all for? And a

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lot of us just recently, over the last several years,

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we've gone through these cycles of somebody saying, oh, this

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new technology, it's going to change everything. Remember Bitcoin became

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a thing, and then after bitcoin was a thing and

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then it crashed, then it was like NFTs and I

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still don't know what those are. And I think I

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even bought some, but I don't know what they are.

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And we've gone through these cycles of like somebody gets

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this new tech craze and then it dies and it

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goes away, and then we all feel dumb. And so

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now AI is here, and it's like, well, I've seen

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this before, and so as an entrepreneur, what we have

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to ask ourselves is, well, should we even be messing

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with this? If I was going to use AI in

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my business specifically, what purpose would it serve me? And

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so that's where with me, I asked myself that question.

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If I'm going to use AI, why would I use it?

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And the best way that I can think to use

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AI as an entrepreneur is well, how's it going to

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increase my bottom line? How's it going to bring more

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sales in the door, How's it going to make making

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money easier for me? And so should you use it?

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If you can find a way to use AI to

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increase your sales and reduce your effort in making those sales.

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Then it makes a lot of sense. If you can't

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do that, then probably don't use AI. And fortunately there

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are lots of ways that you can use AI to

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make more money and reduce your effort.

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Really remarkable, Josh, and I want to pick up on that, right,

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So we have a number of small business owners Coast

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to Coast the tune into the show, and a lot

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of these business owners, Josh, are from the school of

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hard knocks, right, these are small, family owned businesses. A

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number of these business owners have let's just call it

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constructive skepticism when it comes to like you talk about

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with technology and the tech craze. Now, they'll say things like, look,

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my customers want to talk to human beings, right, how

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do you respond to that?

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So I've actually heard that many many times. You know,

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my people want to talk to humans. Yep, Well my

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people are different. Oh that doesn't work because this is

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a more sophisticated market. Yeah, and that's a sentiment that

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you believe. But sometimes somebody I've been studying marketing and

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sales for a long time, and one of the hardest

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things for me to do as a copywriter is to

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write from the perspective of my client, my prospect, who

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is thinking about whatever problem they have from their point

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of view. They're so selfish, you know, they're thinking about themselves,

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and so we're thinking about, well, the reason that you're

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not getting results is you're not working hard enough, or

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you're not doing the right things, and you're not consistent.

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But they're not sitting there thinking that. They're sitting there thinking, well,

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I hired this coach and he ripped me off, and

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you know, I tried to sell the thing and it

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was a scam, and then I just don't have time.

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I'm too busy. That's what they're thinking it. And so

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we think, well, my customers want to talk to humans.

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But here's the problem with that. Your customers, when they

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reach out to you, they want an answer, and their expectation,

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according to science, is they expect you to answer within

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five minutes, and if you don't answer within five minutes,

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your chances of ever doing business with them drops eighty percent.

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And the average time chooky. Do you know what the

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average time frame is to get back to an online inquiry?

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Like for any business across the board? You know what

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it is? No please tell forty seven hours? Wow? Two days?

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Huh?

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Now, chookey. Do you remember a website you were sitting

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on two days ago?

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I do not. Now my memory is not that good.

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Michael may actually have a better memory than.

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Michael.

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Do you remember a website you were on two hours ago?

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No, that's the problem. When you're sixty seven years old,

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that's where the problem's got. Your memory goes.

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First, here's the thing. If you're listening right now, just think, listen.

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If you're listening to this show, I want you to

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just go back twenty minutes. Do you remember a website

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you were on twenty minutes ago? I don't know, Probably

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not unless it was Facebook or something or whatever. But

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that's the thing is your customer is expecting you to

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get back to them within five minutes, and if you don't,

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they're going to move on. Ten minutes after they reach

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out to you, they're already talking to your competitor. And so,

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according to the surveys that have been done, eighty percent

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of your customers would prefer an automated means of communicating

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with your business if it meant they could get a

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quick answer to their question. Four out of five of

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your customers would rather not talk to you, not because

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they don't like you, but probably because they don't want

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to bother you with their silly little question. I don't

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want to waste his time, you know, it's just a

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dumb question. Or they think, oh man, he's just going

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to try to sell me something, and I just don't

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want to get in there. I don't want to feel uncomfortable.

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Or the most more likely version is they know you're

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not going to get back to him for two days,

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so if I could just get the answer now, I'll

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take the answer now. And so my customers want to

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talk to humans. Is it's kinda true, you know, like

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we're not making that up, but in reality, practically speaking,

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they just want the answer. They don't care if they're

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talking to you or a chat bot or you know,

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the dog or you know, anything like divine intervention doesn't

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matter as long as they get the answer.

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Let me ask something, charge, Do you recommend that they

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have a human backup? Or is that most for most

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small businesses, that's just not practical.

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So every idea and opinion is based on some level

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of truth. My people want to talk to humans, you know,

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you're kind of right, like technically speaking, you're right, but

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in practicality does work that way what we want to

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do back to the first question, should we use AI?

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If AI can reduce your effort and increase your results,

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then yes, AI is just there to preserve that speed

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to lead response. Because there's one more stat that I

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can share with you. If you can if you can

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respond to your online inquiries within one minute, which is

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very difficult to do as a human being, If you

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can respond within one minute, your chances of closing that

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business goes up by three hundred and ninety one percent.

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Oh wow.

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And you're thinking like, well great, but I can't hover

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around the phone all the time. I can't just be

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waiting for emails to come in and fire back. I'm

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only human. You're right, You're only human. And so that's

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where AI can come in and preserve that opportunity. Because

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people tend to seventy four percent and I'm not making

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these statistics up, by the way, ninety five percent of

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all statistics are made up, but these are not. So

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seventy four percent of online consumers at least are going

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to go with the company that responds to them first period.

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And so if you can respond First, your chances of

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doing business with them is extremely high. AI can respond

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within five seconds.

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Interesting, and we certainly have a number of other questions

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and Michael, I'm going to just interject here with a

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quick question or Josh, So there are a couple of

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phrases Josh that you've used this idea of an answer

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or a quick response. What do you have in mind?

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Like what are they really respond because I would imagine

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folks will get frustrated if the AI chat body is

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not really address the question right, So take us through

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that thought process if you don't mind.

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Yeah.

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Sure. So there's a lot of really crappy chat out there.

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It's like, yeah, chatbots aren't new on site chat, which

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this also works on SMS, social media, Google, my Business,

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pretty much anywhere that you can communicate with your customers,

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including voice. We can do AI voice. It's come a

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long way in the last couple of years. But most

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people when they're thinking of a chatbot, they're thinking of

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this little badge on a website and they go and

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they and they pop it up and it's like, oh,

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what do you want? Yeah, what's your email? We'll get

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back to you later. And it's like I already get

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rejected enough during the day, like now the guy I

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want to give money to is rejecting me too. That's

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weird and so all right, So the first thing that

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we need to change is that perception. The other thing

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that happens is we think any kind of automated thing

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when we think of an automated conversation, and a lot

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of us we're thinking about when we have to call

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our bank or we have to call our insurance company

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or something, and it's like press one to be connected

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to accounts receivable, you're like, oh, you know, and it's

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just the worst experience ever. Agent zero zero zero zero.

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We're trying to get through. I just want to talk

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to a human. That's because the experience that they're giving

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you is horrible. Same thing with AI chat. The experience

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they're giving you is horrible. It doesn't mean it's always horrible.

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It just means that they don't care. They don't care

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enough to make a good. And so if you care

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enough to make a good, or you hire somebody that

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does care enough to make it good, then that experience

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is pretty much seamless. The experience that we build with

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aichat is the one that we would want. I've been

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in sales for two decades, not nearly as long as Michael,

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but Michael was Michael was selling like forty thousand units

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of his of his food is cookie dough or something.

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You know, really you know. But but but the thing

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is this is people want to be treated with respect.

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They want to be acknowledged, like, oh, you have this question,

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that's a great question. And then we train it to say,

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here's the practical answer to that question. And then we

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also train it to say, by the way, I have

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a few more insights for you. Would you like to

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book a call and we can talk about that with

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a human. And that's the goal ultimately, back to your

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other question, Michael, is we want to get them on

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with a human. We just want the AI to help

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it along and get more people to show up to

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that call.

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Yeah, so it's the quality of the training that's critical

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to the value of the robot.

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Is that Is that a fair assessment?

284
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Yeah, definitely. But the idea is you could certainly build

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a crappy bot and make your experience much more difficult,

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But the equality of the training and the presence and

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ability to capture that lead right there. When they're hot

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because a lot of times what happens is somebody shows

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up to your website or your funnel, or it doesn't

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have to be a website, it can be anywhere. But

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it's just everybody can visualize going to a website and

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clicking on a button, and so what's happening there is,

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if your targeting is good, you got the right person.

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If your messaging is good, you got them thinking about

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doing something with you. And man, this makes a lot

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of sense. But what about something that you didn't cover.

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That's where they engage with the chat, and the chat

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will answer those questions because it already knows, oh, you're

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probably thinking this, this, and this, because we pre trained

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it to answer the questions and oh what about this? Yeah,

301
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that's a great question. Here's the answer. Would you like

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to talk to somebody about that? We're always training it

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to answer your question and then try to push you

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to the next thing, whatever that may be, even if

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it's making a purchase, which we can we can do

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that without talking to a human as long as as

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long as it's a pretty straightforward, say oh you can,

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you can do that without involving a human at all.

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Interesting, and let me ask you this, Josh.

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You know you talk about in your tagline practical AI

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for non techie entrepreneurs. What if a business owner does

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not have technical skills, are they still able to utilize

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it or how would they go about utilizing it?

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So, the best way that I can describe this is

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AI is a tool. If you can swing a hammer.

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If you can learn to swing a hammer, you can

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learn to use AI. Now you might think, well, I

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don't want to swing a hammer. That sounds like a

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lot of work, or it's too heavy for me. Your

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my skills are better used elsewhere, And that's all fine.

321
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It's all true. You don't ever have to pick up

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a hammer to know what a hammer is and how

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it works. You also don't have to pick up a

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hammer to get something hammered. You can just get somebody

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else to do it. And so, hey, I'm not super techy,

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I don't know how all this stuff works. Great, you

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don't really have to know how it works. The only

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thing that you really have to know is that AI

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is a tool that can increase your sales and reduce

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your effort. And as long as you know that and

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you find value in that, then you can always get

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somebody else to use the tool for you or set

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it up for you, and you literally never have to

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touch it. I'm the best example. I am not actually

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like a super tech genius. I'm just a guy that

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understands this is the future. And so I surround myself

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with the smartest possible people to take how I would

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handle a sales conversation or a sales situation and translate

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that into the tool of AI, so that the AI

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can do it for me. And really, if you're an

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entrepreneur and you're not super techy, that's really the best

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way to look at AI. I can download my brain

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and my processes into a machine that can operate ten

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times faster than me twenty four to seven, and it

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rarely ever makes a mistake. It makes some hilarious mistakes,

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don't get me wrong, but it rarely ever makes a

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critical mistake that's going to cost you a sale. Whereas

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humans are prone to error, they have fights with their boyfriends,

349
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they have sick days, they have all kinds of things

350
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that are wrong, but the machine is always going to

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show up and just follow your instructions.

352
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Fascinating, absolutely fascinating, And I want to pick up on

353
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something you said Josh, just this idea you've referenced a

354
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few times now, the conversation, the sales conversation and the

355
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ability for this AI resource to translate that. Can you

356
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talk to us about the concept of a conversational funnel?

357
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Sure?

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So it's it's this big broad term of a sales

359
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funnel is basically designed to dump a bunch of people

360
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in the top and then we and then we squeeze

361
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them down and and eventually a couple of people come

362
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out the bottom and they pay you. And it sounds

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kind of painful when you really describe. It's like going

364
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into this medieval torture device and where they're just like,

365
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give me your credit card, right right, Yeah, that's that's

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the uh what you were you were describing those the

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Home Shopping Network. It's like they've got everything down to

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a science. They know they're people, they know what words

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to use, they know how fast to talk like, that's

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the machine and it's very effective. But the way that

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people buy has shifted over the years, and where we're

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at right now is people aren't looking for the super hypy,

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like make a million dollars with no effort. They're not

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looking for that anymore. They don't believe it. They've they've

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already saw they already saw that episode and they realized

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that it was completely staged. They already bought that product

377
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and then got burned. And so now what people are

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looking for is they're not looking for these big, bold claims,

379
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but they're looking for authentic connections. Would you rather be

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squeezed through a vice or would you rather have a

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conversation with a trusted friend. Most people are leaning that direction,

382
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especially gen Z, and you know, and we may think

383
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if there's you know, some guys with with grayish hair

384
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or less hair on this call or maybe listening in, like, ah,

385
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those guys, you know, they're ruining everything. But here's the thing.

386
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Gen Z as of right now is sixty percent of

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the market that is making decisions on technology and business

388
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systems and those sorts of things. Gen Z is now

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the majority. And gen Z doesn't believe in your hype.

390
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Gen Z doesn't want to hear your bold claims. They

391
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want to build an authentic connection and do business with

392
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people that they feel right about. The best way to

393
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do that is to sit down face to face. That's

394
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not very practical. So we have technology to help us.

395
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We infuse AI to recreate that conversation with a trusted

396
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friend in an online environment in a variety of different ways,

397
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both to bring people into our funnel and also to

398
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process them through our funnel. But that whole time, we're

399
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right there with them, just answering their questions, not being pushy,

400
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saying hey, let me give you all the information you

401
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need to make the right decision for you, because that's

402
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how people are operating today, and that's where gen Z's going,

403
00:22:59.319 --> 00:23:02.839
Jen aalfha aff it. These guys just want the information

404
00:23:03.160 --> 00:23:05.519
to make the decision, and that's what we need to

405
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focus on.

406
00:23:07.680 --> 00:23:09.160
And Josh, let me ask you this.

407
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How does the conversational funnel generate higher quality leads and appointments?

408
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Is it through those authentic connections or other other ways?

409
00:23:21.559 --> 00:23:25.759
Sure, so think about it like this. If I'm thinking

410
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of a service professional, let's let's do professional services like

411
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an accountant or something, just to give us something to visualize.

412
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So if you're running an AD for your accounting services online,

413
00:23:42.079 --> 00:23:46.000
we do we do accounting services, tax prep, tax planning, whatever.

414
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And you make a claim like hey, we can save

415
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you fifty percent on your tax bill next year. All right,

416
00:23:52.440 --> 00:23:55.000
you got my attention. I'm going to book a call.

417
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I'm going to have a conversation with you on the phone,

418
00:23:58.400 --> 00:24:01.839
and during that kind of conversation, well, how long you've

419
00:24:01.880 --> 00:24:04.440
been in business? Have you ever done this for other people?

420
00:24:05.640 --> 00:24:07.960
Is this legit? Am I going to go to jail?

421
00:24:08.119 --> 00:24:10.279
Or is the irs king I'm pursuing? And there's all

422
00:24:10.359 --> 00:24:13.319
these objections that come up when I have the conversation. Sure,

423
00:24:13.640 --> 00:24:16.319
and you, as a salesperson, you got to overcome those

424
00:24:16.440 --> 00:24:21.400
or there's no sale. Now. They have all those questions

425
00:24:21.519 --> 00:24:24.720
in your funnel, but they don't have an opportunity to

426
00:24:24.799 --> 00:24:28.319
ask those questions. That's where we can start peppering in

427
00:24:28.400 --> 00:24:31.559
some AI, both on the front end instantly to where

428
00:24:31.599 --> 00:24:33.640
it's like right here on your website, I'm engaging with

429
00:24:33.759 --> 00:24:36.640
them with AI. Oh have you guys done this before?

430
00:24:36.839 --> 00:24:39.559
Is this legal? Do you guys have license? How long

431
00:24:39.599 --> 00:24:40.319
you've been in business?

432
00:24:40.440 --> 00:24:40.599
Hey?

433
00:24:40.640 --> 00:24:43.960
I can answer all of those questions, and then there's

434
00:24:43.960 --> 00:24:46.880
some follow up questions. It's like, well that's great, but

435
00:24:46.920 --> 00:24:49.640
I don't know if I trust you yet. That's going

436
00:24:49.680 --> 00:24:52.400
to happen whether they if they get on your sales call,

437
00:24:52.519 --> 00:24:55.440
that's they got to go through that process. Anyway. And

438
00:24:55.519 --> 00:24:57.519
so what we do is we nurture them on the

439
00:24:57.640 --> 00:25:01.240
back end with automation and AI, and we send them

440
00:25:01.400 --> 00:25:05.200
emails and messages and videos that say, hey, I know

441
00:25:05.279 --> 00:25:07.599
you probably have some questions about who I am and

442
00:25:07.680 --> 00:25:10.279
how this process works. Let me show you the step

443
00:25:10.319 --> 00:25:14.240
by step, and then we overcome those objections over time,

444
00:25:14.359 --> 00:25:18.079
and we keep inviting them back into the conversation whenever

445
00:25:18.119 --> 00:25:20.680
they're ready. So they're going to show up on your

446
00:25:20.720 --> 00:25:25.880
sales call now more informed, more motivated, and they have

447
00:25:26.039 --> 00:25:29.000
all the information that they need. They just need that

448
00:25:29.559 --> 00:25:32.039
little human touch or reassurance that they're in the right

449
00:25:32.119 --> 00:25:34.599
place and this is the right guy for them. That's

450
00:25:34.640 --> 00:25:38.480
where AI can help you give a much more qualified person.

451
00:25:38.559 --> 00:25:40.960
By the time they end up on that call, all

452
00:25:41.000 --> 00:25:43.720
their questions are answered. They already know like and trust you,

453
00:25:44.559 --> 00:25:46.400
and it's just a matter of is this a right

454
00:25:46.519 --> 00:25:49.279
fit for me or not? And you, as a vendor

455
00:25:49.839 --> 00:25:52.759
really should be focusing on that more than selling somebody.

456
00:25:53.200 --> 00:25:55.000
Make sure you got the right person, because we've all

457
00:25:55.079 --> 00:25:57.160
had the wrong fit and that's no fun.

458
00:25:58.680 --> 00:26:02.599
So part of the trade process, then of the robot,

459
00:26:03.279 --> 00:26:08.480
of the chatbot, if you will, is the handling of objections.

460
00:26:09.039 --> 00:26:10.279
Is that fair? Yep?

461
00:26:11.839 --> 00:26:14.960
So they Yeah, so so you can you can train

462
00:26:15.039 --> 00:26:19.640
the robot to handle the common objections and and that,

463
00:26:19.799 --> 00:26:21.240
and then it will do that work for you.

464
00:26:22.000 --> 00:26:23.839
Really amazing, really amazing.

465
00:26:24.839 --> 00:26:28.839
Josh, let me ask you this, what will do you

466
00:26:28.960 --> 00:26:32.440
have any thoughts or comments on how AI will impact

467
00:26:32.519 --> 00:26:33.720
search engine optimization?

468
00:26:35.799 --> 00:26:38.680
Yeah, well that's a that's a big right turn there,

469
00:26:38.759 --> 00:26:39.960
but we can definitely.

470
00:26:41.119 --> 00:26:43.559
Yeah, I just want to know if any thoughts.

471
00:26:45.000 --> 00:26:49.640
No, definitely, but I want to put one punctuation mark

472
00:26:49.720 --> 00:26:54.000
on the last thing you said about objections. Oh, okay, ultimately,

473
00:26:54.359 --> 00:26:57.400
and this was I can't take credit for this, but

474
00:26:57.799 --> 00:27:04.079
when I learned this about as it changed everything for me. Okay,

475
00:27:04.599 --> 00:27:10.279
there's there's there's two questions that any prospect has whenever

476
00:27:10.319 --> 00:27:13.720
they're considering your product, and there's a bunch of them,

477
00:27:13.799 --> 00:27:20.799
but there's two main questions. Does this actually work? That's

478
00:27:20.880 --> 00:27:23.880
one question, and that's a question that everybody's going to have.

479
00:27:23.960 --> 00:27:26.680
Does this actually work? Is this real? Is this legit?

480
00:27:27.960 --> 00:27:30.279
And then once that question gets answered, you can answer

481
00:27:30.319 --> 00:27:34.720
that question with social proof, with demonstrations, with testimonials, with

482
00:27:34.920 --> 00:27:38.400
your white paper and all these things. You answer that question.

483
00:27:39.400 --> 00:27:43.440
But there's one more question that makes all of that irrelevant.

484
00:27:45.559 --> 00:27:46.759
Is this going to work.

485
00:27:48.039 --> 00:27:48.279
For me?

486
00:27:50.279 --> 00:27:50.440
Yeah?

487
00:27:50.519 --> 00:27:53.400
Yeah, yeah, yeah, you did this for five hundred other people. Cool,

488
00:27:54.400 --> 00:27:57.440
But what about me? I'm different, I'm special, I'm unique.

489
00:27:58.119 --> 00:28:00.759
I've already tried all of this stuff. Is this going

490
00:28:00.839 --> 00:28:04.079
to work for me? And the sooner you understand that

491
00:28:04.200 --> 00:28:06.960
that's the only real question that you have to answer,

492
00:28:08.200 --> 00:28:10.640
the easier your sales will be. And I know that

493
00:28:10.680 --> 00:28:13.400
I'm getting away from AI here, but here's the thing.

494
00:28:14.240 --> 00:28:17.240
If you know how to answer that question, your AI

495
00:28:17.359 --> 00:28:19.440
will know how to answer that question. If you don't,

496
00:28:20.039 --> 00:28:23.759
your AI won't. If you're great at sales, you can

497
00:28:23.880 --> 00:28:29.079
make AI multiply your sales. If you're terrible at sales,

498
00:28:29.640 --> 00:28:32.640
the AI is just going to expose you at scale.

499
00:28:34.000 --> 00:28:36.200
So really, the way that AI needs to work for

500
00:28:36.279 --> 00:28:38.640
you is you need to get really great at the

501
00:28:38.680 --> 00:28:42.720
fundamentals of running your business, and then AI can give

502
00:28:42.759 --> 00:28:46.640
you exponential growth. Focus on that first pepper and AI

503
00:28:46.839 --> 00:28:50.279
as a bonus, I just wanted to add that punctuation there.

504
00:28:50.160 --> 00:28:54.799
On excellent and then that was great insight and respect

505
00:28:54.839 --> 00:28:56.839
to Seo Y.

506
00:28:58.599 --> 00:29:03.480
So here's what we're seeing happen, is you go to

507
00:29:03.559 --> 00:29:09.000
Google and you type in a question, and now least

508
00:29:09.039 --> 00:29:11.440
the first half of your screen is taken up by

509
00:29:12.079 --> 00:29:17.400
an AI curated response, and they give source links to

510
00:29:17.519 --> 00:29:21.680
the source material, but you're getting your answer like right there.

511
00:29:21.759 --> 00:29:23.400
You don't even have to scroll, you don't have to

512
00:29:23.440 --> 00:29:26.720
click on a link. You're just getting I think it's Gemini.

513
00:29:26.759 --> 00:29:29.680
It's what they're calling it. Now, Google Gemini. You can

514
00:29:29.720 --> 00:29:33.480
go and Google anything right now. And that big white

515
00:29:33.599 --> 00:29:36.319
text that you see or black text is an AI

516
00:29:36.519 --> 00:29:40.839
curated response. It's them deciding, it's their machine deciding, based

517
00:29:40.880 --> 00:29:45.359
on searching thousands of different web pages, here's the answer.

518
00:29:46.160 --> 00:29:46.279
Now.

519
00:29:46.359 --> 00:29:49.640
The problem with that is there's a bunch of weird

520
00:29:49.720 --> 00:29:52.720
stuff on the Internet. Some of it's not true, and

521
00:29:52.839 --> 00:29:56.960
it's not entirely obvious that it's not true, and AI

522
00:29:57.519 --> 00:30:02.160
is not sophisticated enough yet to tell the difference, and

523
00:30:02.319 --> 00:30:09.160
so the veracity of those answers is sometimes questionable. You know,

524
00:30:09.240 --> 00:30:12.440
I've got some stuff I post on my Facebook occasionally

525
00:30:12.559 --> 00:30:17.240
with just like really off AI responses, like can you

526
00:30:17.559 --> 00:30:22.599
cook spaghetti with gasoline? And it's like yeah, actually it's

527
00:30:23.079 --> 00:30:26.599
a nice flavor, and like just go and ask some

528
00:30:26.880 --> 00:30:31.000
weird question and like sometimes you just get these bizarre results.

529
00:30:31.079 --> 00:30:34.480
So how is AI going to affect SEO in that way?

530
00:30:34.839 --> 00:30:38.440
You know, to a certain extent. SEO may not matter,

531
00:30:38.559 --> 00:30:41.559
It may not matter how much you do if Google

532
00:30:41.680 --> 00:30:44.240
is just going to curate a response and bypass you

533
00:30:44.319 --> 00:30:48.000
one hundred percent anyway. And so where I think AI

534
00:30:48.119 --> 00:30:51.400
is really going to affect SEO as far as content

535
00:30:51.519 --> 00:30:56.519
creation is Google's going to get more sophisticated about figuring

536
00:30:56.559 --> 00:30:59.960
out that you're using AI and it's going to deprecate

537
00:31:00.039 --> 00:31:02.640
eight year results and it's going to delist you and

538
00:31:02.720 --> 00:31:06.240
you're not going to show up. Google's looking for authentic,

539
00:31:07.200 --> 00:31:11.960
real content that is unique, despite the fact that they're

540
00:31:12.039 --> 00:31:16.160
using AI to just clobber you anyway. Yeah, right, looking

541
00:31:16.240 --> 00:31:19.319
for that authentic content that's unique, and they're going to

542
00:31:19.400 --> 00:31:21.640
figure out how to do it. Just like they figured

543
00:31:21.640 --> 00:31:25.839
out how to delist all of the SEO kind of

544
00:31:25.920 --> 00:31:28.599
optimized stuff from ten years ago. They got rid of

545
00:31:28.680 --> 00:31:31.119
that stuff. They're going to figure out how to get

546
00:31:31.240 --> 00:31:34.359
your AI content out of the way so that the

547
00:31:34.480 --> 00:31:37.119
real stuff stays near the top. But then they're going

548
00:31:37.200 --> 00:31:39.079
to cover that up anyway with their own AI. So

549
00:31:39.359 --> 00:31:41.200
I mean I think Honestly, the best way to get

550
00:31:41.200 --> 00:31:42.480
in front of people is to pay for it.

551
00:31:43.039 --> 00:31:45.279
Yeah, believe so, Josh.

552
00:31:45.319 --> 00:31:46.720
I mean, one of the things that we focus on

553
00:31:46.839 --> 00:31:50.400
in this show our strategies that the competition isn't doing.

554
00:31:51.160 --> 00:31:53.799
And I've been fascinated by this conversation about how you

555
00:31:53.839 --> 00:31:57.799
can almost position AI as a competitive advantage strategy in

556
00:31:57.920 --> 00:31:58.160
a way.

557
00:31:59.079 --> 00:32:01.720
So let's stay on that just for a minute or two.

558
00:32:02.079 --> 00:32:04.519
Give us a sense, like, what are some examples that

559
00:32:04.640 --> 00:32:06.920
you have of how someone has been able to maybe

560
00:32:07.640 --> 00:32:11.880
position their business, whether it's a service or product, where

561
00:32:12.039 --> 00:32:16.160
they got ahead of the competition truly corner to market

562
00:32:16.880 --> 00:32:18.160
based on AI.

563
00:32:20.039 --> 00:32:24.119
Yeah, so I want to take one step past AI

564
00:32:24.319 --> 00:32:28.759
on that AI is a tool that will help you

565
00:32:29.759 --> 00:32:34.240
augment whatever results you're getting. And so here's a way

566
00:32:34.359 --> 00:32:37.160
that here's a way that we stand out in a

567
00:32:37.240 --> 00:32:43.119
red ocean industry and we use AI to help us. Okay,

568
00:32:43.599 --> 00:32:48.799
so we do you guys are doing a podcast here,

569
00:32:49.039 --> 00:32:52.960
radio show. We have a version of that that we

570
00:32:53.079 --> 00:32:57.400
call a flip show. And the flip show is very simple.

571
00:32:58.279 --> 00:33:03.960
We are seeking out our ideal client, and we're building

572
00:33:04.160 --> 00:33:10.519
a show around a topic that's related to our ideal client.

573
00:33:11.119 --> 00:33:14.920
And what we do. It's not it's not exactly necessarily

574
00:33:15.039 --> 00:33:19.119
on the nose, but we're building a show that we

575
00:33:19.240 --> 00:33:23.319
want to attract people too that are our ideal client,

576
00:33:24.480 --> 00:33:28.920
and we have a conversation with them. And Michael just

577
00:33:29.000 --> 00:33:31.839
went through this process. Actually, it's why I'm on this

578
00:33:32.039 --> 00:33:36.000
radio show. Michael was on my podcast. It was the

579
00:33:36.079 --> 00:33:39.119
d Zone, right, yep, I have I have two, so

580
00:33:39.200 --> 00:33:43.079
I sometimes I forget. But yeah, So Michael came onto

581
00:33:43.160 --> 00:33:47.000
our our show and at the beginning, I did the

582
00:33:47.119 --> 00:33:50.640
intro and in that intro was a little soft pitch

583
00:33:50.680 --> 00:33:54.359
about the thing that we do, and then I featured Michael.

584
00:33:54.400 --> 00:33:56.559
I put a put a spotlight on him, and I

585
00:33:56.640 --> 00:33:58.480
asked him a bunch of questions and I gave him

586
00:33:58.480 --> 00:34:02.640
a great experience. And that's real, by the way, it's authentic.

587
00:34:03.039 --> 00:34:06.960
It's the same thing that you should be doing. If

588
00:34:07.000 --> 00:34:09.519
you get onto a sales call or get to know

589
00:34:09.639 --> 00:34:12.280
you call, you want to ask, like, tell me a

590
00:34:12.360 --> 00:34:14.920
cool story, man, I want to know who you are.

591
00:34:15.440 --> 00:34:18.199
And Michael starts busting out all this home shopping network

592
00:34:18.280 --> 00:34:21.320
where he's selling like five truckloads of cookie dough, and

593
00:34:21.599 --> 00:34:24.079
it was like, dang, man, that's that's awesome.

594
00:34:25.599 --> 00:34:27.280
Yeah, that was a lot. That was a lot of fun,

595
00:34:27.400 --> 00:34:28.280
Josh yeah.

596
00:34:28.679 --> 00:34:31.239
And so we dug into that conversation. We had a

597
00:34:31.280 --> 00:34:35.239
great experience together. And then we finished up the conversation

598
00:34:35.920 --> 00:34:38.519
and I did another little by the way, you know,

599
00:34:38.719 --> 00:34:40.519
this is what we do, and then we turned the

600
00:34:40.599 --> 00:34:43.280
recording off and then Michael and I just talked for

601
00:34:43.400 --> 00:34:46.079
like ten or fifteen minutes, and it was we're just

602
00:34:47.000 --> 00:34:49.400
two friends, like we were. It was a conversation with

603
00:34:49.480 --> 00:34:54.119
a trusted friend. And at that point, Michael's either interested,

604
00:34:54.400 --> 00:34:58.360
he's already he's already heard me like indirectly pitched twice.

605
00:34:59.000 --> 00:35:01.320
He's either interested in what I do or is not.

606
00:35:02.920 --> 00:35:07.199
But I've built a relationship that's going to last and

607
00:35:07.320 --> 00:35:10.519
that may produce other benefits for me or for him,

608
00:35:11.119 --> 00:35:15.360
or maybe we meet up down the road. Six months later,

609
00:35:15.480 --> 00:35:18.559
it's like, oh yeah, Josh, yeah, No, we had that interview.

610
00:35:18.599 --> 00:35:21.880
It was awesome. And that's something that you can't say

611
00:35:21.960 --> 00:35:24.880
that like you can't remember the last time you were

612
00:35:24.960 --> 00:35:27.400
on a sales call six months ago. It's like, who

613
00:35:27.480 --> 00:35:29.880
was that guy that was trying to sell me internet service?

614
00:35:30.039 --> 00:35:30.599
Right right?

615
00:35:30.840 --> 00:35:34.599
What a great dude? Like nobody's thinking that you know.

616
00:35:35.079 --> 00:35:38.000
But if that internet dude had a podcast and it's like, hey,

617
00:35:38.079 --> 00:35:41.360
I like to talk to my people who use internet

618
00:35:41.400 --> 00:35:44.599
service to talk about, you know, what the quality of

619
00:35:44.679 --> 00:35:48.280
their bandwidth or something. You know, Like that's a conversation.

620
00:35:48.679 --> 00:35:51.840
Like that's a relationship that you build. And so if

621
00:35:51.880 --> 00:35:54.519
I'm going to go into any red Ocean market, it's

622
00:35:54.599 --> 00:35:57.199
alter competitive and a lot of different people are selling

623
00:35:57.239 --> 00:35:59.000
the same thing, and it's like, how do I tell

624
00:35:59.039 --> 00:36:01.960
the difference. I'm not even going to talk about my product.

625
00:36:02.880 --> 00:36:05.119
I want to talk about what's important to you that's

626
00:36:05.199 --> 00:36:08.760
related to something I do, and then we're going to

627
00:36:08.800 --> 00:36:14.199
build a relationship. And that relationship has an unlimited value.

628
00:36:14.360 --> 00:36:16.039
And I'll give you one quick example here. I know

629
00:36:16.079 --> 00:36:18.840
this is a long I don't want to go too long,

630
00:36:18.960 --> 00:36:24.119
but the very first podcast I ever started was called

631
00:36:24.159 --> 00:36:30.480
how to Lose Money, and we brought on entrepreneurs and investors.

632
00:36:30.599 --> 00:36:32.920
They shared a major failure story and a lesson they

633
00:36:33.079 --> 00:36:37.119
learned from it. I think it's still on Spotify and

634
00:36:37.920 --> 00:36:40.159
one of the very first guys I was horrible. By

635
00:36:40.199 --> 00:36:41.559
the way, you don't even have to be good at this.

636
00:36:43.000 --> 00:36:46.719
You can be horrible at it. It doesn't matter. What

637
00:36:46.920 --> 00:36:50.039
matters is that you just have a conversation. And so

638
00:36:50.320 --> 00:36:53.639
I interview this guy and it was great interviews twenty

639
00:36:53.679 --> 00:36:58.159
minutes and six months later, this is a long time ago.

640
00:36:58.280 --> 00:37:01.639
Six months later, I found myself out a job and

641
00:37:01.800 --> 00:37:03.039
I was trying to figure out, well, how am I

642
00:37:03.079 --> 00:37:04.639
going to pay the bills? And so I just started

643
00:37:04.679 --> 00:37:07.000
reaching out to people I interviewed on a podcast, like

644
00:37:07.039 --> 00:37:09.519
hey man, what are you working on? And so this

645
00:37:09.639 --> 00:37:12.079
guy gets on he has a problem I can solve

646
00:37:12.119 --> 00:37:13.760
and I said, well, I can solve that problem for

647
00:37:14.000 --> 00:37:17.800
this many dollars and he says yes. And that turned

648
00:37:17.840 --> 00:37:20.679
into a five year relationship that was worth over a

649
00:37:20.800 --> 00:37:25.800
million dollars in income for me. And the only reason

650
00:37:25.920 --> 00:37:29.039
that was possible was because we sat down and we

651
00:37:29.159 --> 00:37:30.840
had a conversation and got to know each other.

652
00:37:31.039 --> 00:37:31.239
Yeah.

653
00:37:32.239 --> 00:37:35.440
So if you want to stand out, the Flip show

654
00:37:35.480 --> 00:37:36.840
is the way to do it. And I call it

655
00:37:36.880 --> 00:37:39.559
a flip show and not a podcast. It is a podcast,

656
00:37:39.599 --> 00:37:41.320
but I call it a flip show because the idea

657
00:37:41.559 --> 00:37:45.159
is I'm flipping the whole concept of a podcast on

658
00:37:45.239 --> 00:37:49.239
its head. I am not I love it that people

659
00:37:49.320 --> 00:37:52.039
listen to my podcast, but I'm not focusing on who

660
00:37:52.199 --> 00:37:56.119
may possibly passively listen to my podcast. I'm focusing on

661
00:37:56.239 --> 00:37:57.800
the person who's right here in front of me that

662
00:37:57.880 --> 00:38:02.280
I know is listening as the guest, and then we

663
00:38:02.400 --> 00:38:05.159
have a conversation later about doing business together. It makes sense,

664
00:38:06.119 --> 00:38:09.320
or we just build that connection. I've had people send

665
00:38:09.360 --> 00:38:12.599
me referrals. I've had people do business with me. I've

666
00:38:12.639 --> 00:38:15.280
had people come to my house and hang out for

667
00:38:15.400 --> 00:38:19.199
a party. I've been invited on stages just because we

668
00:38:19.280 --> 00:38:21.480
open that conversation. Remarkable.

669
00:38:22.320 --> 00:38:24.880
Well, Joshua, you gave away our secret that you don't

670
00:38:24.920 --> 00:38:32.079
have to be talented to do this, but you.

671
00:38:32.119 --> 00:38:34.400
Just got to dress up man like, they'll get.

672
00:38:36.000 --> 00:38:36.239
Time.

673
00:38:38.519 --> 00:38:39.920
That's right, That's as simple as that.

674
00:38:40.639 --> 00:38:43.880
Well, if our audience wants to reach out and find

675
00:38:43.920 --> 00:38:46.000
and find out more about what you do, how would

676
00:38:46.000 --> 00:38:46.360
they do that?

677
00:38:47.920 --> 00:38:48.079
Yeah?

678
00:38:48.199 --> 00:38:51.519
Sure thing. So if you are a social media person,

679
00:38:51.920 --> 00:38:54.239
you can find me on Facebook. That's the best place

680
00:38:54.280 --> 00:38:55.440
because I'm kind of older.

681
00:38:56.119 --> 00:38:56.239
Uh.

682
00:38:56.719 --> 00:39:01.239
You can find me on Facebook at JT literally, And

683
00:39:01.760 --> 00:39:06.760
if you want the entire Conversational Funnels blueprint, I give

684
00:39:06.800 --> 00:39:10.800
that away for free. You can go to conversationalfunnels dot

685
00:39:10.920 --> 00:39:14.840
com and you can download that for free and you

686
00:39:14.960 --> 00:39:18.079
can use that to if you want to talk about

687
00:39:18.199 --> 00:39:24.079
starting your own flip show. It's actually very straightforward. We

688
00:39:24.239 --> 00:39:27.840
have a team that builds everything out for you. Literally

689
00:39:27.920 --> 00:39:30.840
all you have to do is show up, push a button,

690
00:39:31.639 --> 00:39:35.360
have a great conversation, and close some deals. That's all

691
00:39:35.400 --> 00:39:37.480
you have to do. We do literally everything else. You

692
00:39:37.559 --> 00:39:39.199
don't have to be creative. You don't have to figure

693
00:39:39.199 --> 00:39:41.599
out what to say. We'll tell you exactly what to say.

694
00:39:42.159 --> 00:39:43.880
We'll coach you up, make sure that you're good at it,

695
00:39:44.440 --> 00:39:49.400
and we'll fill your pipeline full of people that are

696
00:39:49.559 --> 00:39:52.480
highly qualified and very interested in talking to you about

697
00:39:52.519 --> 00:39:54.880
whatever it is that you do. But you can go

698
00:39:54.920 --> 00:39:57.280
to conversational funnels dot com. You can download the whole

699
00:39:57.320 --> 00:40:01.159
blueprint and read that book. A call if you'd like,

700
00:40:01.800 --> 00:40:04.400
and we can have a conversation see if that makes

701
00:40:04.400 --> 00:40:05.480
sense to do business together.

702
00:40:06.719 --> 00:40:09.719
That is outstanding, Josh. It was a pleasure having you

703
00:40:10.239 --> 00:40:13.199
gave us some excellent insights. Really really.

704
00:40:14.480 --> 00:40:16.920
Just so happy you were able to find the time

705
00:40:17.039 --> 00:40:20.559
to share with us. Appreciate it, got it. Thank you,

706
00:40:21.360 --> 00:40:27.000
Take good care, sir. So chookey yes, like yeah, So

707
00:40:27.119 --> 00:40:30.800
why don't we go into compliments and then just bring

708
00:40:30.880 --> 00:40:32.360
it back to me. I've got a couple of things

709
00:40:32.400 --> 00:40:33.599
I'd like to close the show with.

710
00:40:34.199 --> 00:40:39.760
Absolutely so very excited about the segments business compliments, and

711
00:40:40.079 --> 00:40:42.639
there are five notable business owners that we want to

712
00:40:42.679 --> 00:40:44.679
compliment as part of today's episode.

713
00:40:45.599 --> 00:40:46.800
And these business owners.

714
00:40:46.559 --> 00:40:50.960
Are located coast to coast doing incredible work servant leaders

715
00:40:51.760 --> 00:40:56.119
beyond measure. First things first, Larry Vault, So let's start

716
00:40:56.119 --> 00:40:59.960
with Larry. So, Larry's known as the Personal Financial Code

717
00:41:00.480 --> 00:41:10.079
and Larry's always inspired to serve business owners and individuals

718
00:41:10.119 --> 00:41:12.559
as well, so both as it relates to business and

719
00:41:12.760 --> 00:41:14.159
personal financial advice.

720
00:41:15.480 --> 00:41:17.400
It's interesting a bit about Larryman.

721
00:41:17.440 --> 00:41:21.760
He had always wanted to work with business owners, focus

722
00:41:22.079 --> 00:41:28.079
on helping people save money, create budgets, build their business dreams,

723
00:41:28.280 --> 00:41:31.039
and just achieve really their life potential.

724
00:41:31.159 --> 00:41:32.639
So great stuff with Larry.

725
00:41:32.719 --> 00:41:35.880
And you can find out more about Larry on alignable

726
00:41:36.039 --> 00:41:40.320
dot com and you can visit alignable dot com do

727
00:41:40.440 --> 00:41:43.199
the search for Larry the Personal Financial Coach and get

728
00:41:43.239 --> 00:41:45.719
those insights. The next business owner that we want to

729
00:41:45.800 --> 00:41:49.639
highlight and really spotlight is Lisa Cagey with Ever Recruits.

730
00:41:50.480 --> 00:41:51.320
Great business name.

731
00:41:51.360 --> 00:41:53.000
By the way, it's sort of like the word ever

732
00:41:53.199 --> 00:41:58.239
and recruit combined ever Recruits, and they are an employee

733
00:41:58.280 --> 00:42:03.079
recruitment company. They've created a whole company recruiting studio that

734
00:42:03.239 --> 00:42:04.440
empowers both.

735
00:42:05.719 --> 00:42:07.519
The company and the candidate.

736
00:42:07.679 --> 00:42:12.519
Right, so it's just a really authentic and enriched experience

737
00:42:12.679 --> 00:42:15.360
as part of the recruitment process. You can check out

738
00:42:15.440 --> 00:42:20.679
Lisa team at ev recruits dot io. The next business

739
00:42:20.719 --> 00:42:23.320
owners that we want to highlight are with Brier Design

740
00:42:24.000 --> 00:42:29.280
and Mueller and Jessica Tolman. Their website is Brier Dashdesign

741
00:42:29.360 --> 00:42:33.920
dot com, so Briarheyphendesign dot com. They are interior designers

742
00:42:33.960 --> 00:42:36.760
who pride themselves, Michael on their.

743
00:42:36.679 --> 00:42:39.639
Ability to work across a range of aesthetics.

744
00:42:39.920 --> 00:42:41.920
As you know, I mean, people have very strong views

745
00:42:41.960 --> 00:42:46.440
about how they would like their interior spaces designed and decorated.

746
00:42:46.639 --> 00:42:47.840
And I love it.

747
00:42:47.920 --> 00:42:51.719
And and Jessica say they say they really believe that

748
00:42:51.960 --> 00:42:56.599
good design happens when good collaboration happens.

749
00:42:57.000 --> 00:42:57.840
Isn't that incredible?

750
00:42:58.159 --> 00:42:59.079
That is awesome?

751
00:42:59.199 --> 00:43:03.719
Yes, So we'll put really The next business owner is

752
00:43:03.760 --> 00:43:08.239
Ashon Nichols and ashes with Ashton Nichols and Craftsmen.

753
00:43:08.559 --> 00:43:09.920
They are and.

754
00:43:10.000 --> 00:43:13.320
Michael, we have a lot of regard and a lot

755
00:43:13.360 --> 00:43:16.280
of regard and admiration for Asher and his team there.

756
00:43:16.840 --> 00:43:18.480
They do residential construction.

757
00:43:19.760 --> 00:43:23.119
I love sort of their mission statement in a way right.

758
00:43:23.360 --> 00:43:28.199
They are a diverse family of carpenter's crafts people and professionals,

759
00:43:28.679 --> 00:43:32.800
and they've been doing remodeling and renovating work for over

760
00:43:33.199 --> 00:43:38.320
seventeen years, coming up in two decades. Really remarkable, And Michael,

761
00:43:38.320 --> 00:43:42.639
they've got three p's as part of their purpose, a

762
00:43:42.840 --> 00:43:49.559
three P focused purpose statement on people, process and product.

763
00:43:51.079 --> 00:43:53.119
Check out Asher and team and I think you will

764
00:43:53.159 --> 00:43:57.039
be pleasantly surprised and impressed of just how service oriented

765
00:43:57.119 --> 00:43:59.880
they are. You can visit them at ashon Nichols dot com.

766
00:44:00.360 --> 00:44:03.440
And the last, but not least, Carlos Sanchez with Continental

767
00:44:03.800 --> 00:44:09.519
roof Company website is my sincyroofo dot com. So they're

768
00:44:09.559 --> 00:44:14.280
based in Cincinnati, the greatest Cincinnati area. Love that website again,

769
00:44:14.320 --> 00:44:17.960
it's my since roofer dot com. Their team has decades

770
00:44:18.000 --> 00:44:22.239
of experience and Michael, you'll be energized by this, and

771
00:44:22.320 --> 00:44:24.920
I think our listeners will be energized as well. They

772
00:44:25.000 --> 00:44:29.920
can have a roof as good as new in as

773
00:44:30.039 --> 00:44:33.239
little as twenty four hours.

774
00:44:33.719 --> 00:44:35.760
Yeah, that's amazing, absolutely amazing.

775
00:44:35.800 --> 00:44:37.559
So Michael, those are the business owners that we wanted

776
00:44:37.559 --> 00:44:39.480
to spotlight as part of our business compliments.

777
00:44:39.800 --> 00:44:41.119
I want to toss it back over to you.

778
00:44:41.760 --> 00:44:42.480
Thank you, Chicky.

779
00:44:42.800 --> 00:44:45.360
So you know, one of the points that Josh made

780
00:44:46.199 --> 00:44:50.159
is if you understand the fundamentals of business, you're going

781
00:44:50.239 --> 00:44:54.079
to be able to train AI the right way and

782
00:44:54.400 --> 00:44:58.599
successful firstus, If you don't understand the fundamentals, it's going

783
00:44:58.679 --> 00:45:01.360
to be harder to train a to do the right thing.

784
00:45:02.239 --> 00:45:05.559
And that's what we work on to bring to you.

785
00:45:05.719 --> 00:45:08.320
We bring to you the blocking and tackling of business,

786
00:45:08.440 --> 00:45:14.440
the fundamentals and these but and these fundamentals as strategies

787
00:45:14.480 --> 00:45:18.079
that your competition isn't doing because they've never learned how

788
00:45:18.159 --> 00:45:23.199
to do business and implement strategies the right way. But

789
00:45:23.400 --> 00:45:25.800
the other thing I wanted to talk about in closing

790
00:45:26.400 --> 00:45:29.159
chekey is in our lives as business owners, we have

791
00:45:29.360 --> 00:45:36.039
saboteurs or organizational terrorists wo yeah, whatever you want to

792
00:45:36.119 --> 00:45:38.880
call it. And it's normally family and friends. By the way,

793
00:45:38.920 --> 00:45:41.639
who are the ones who are going to tell you

794
00:45:41.800 --> 00:45:44.320
that you can't do this, that A're going to fail

795
00:45:44.480 --> 00:45:47.679
to go get a real job. I mean anyone ever

796
00:45:47.800 --> 00:45:50.039
tell you to go get a real job, or the

797
00:45:50.519 --> 00:45:51.519
question what you're doing.

798
00:45:52.199 --> 00:45:53.559
I mean, if you have.

799
00:45:53.840 --> 00:45:56.320
Access to our chat function, put it yes in the chat.

800
00:45:56.360 --> 00:45:59.440
If someone who didn't get the support that you needed,

801
00:46:00.119 --> 00:46:02.639
or the people that you wanted to believe in you

802
00:46:02.960 --> 00:46:06.400
the most, are telling you that this isn't going to work,

803
00:46:07.239 --> 00:46:09.719
that's a real frustrating thing. And one of the things

804
00:46:09.800 --> 00:46:13.480
that we do in our strategic implementation program is to

805
00:46:13.639 --> 00:46:16.559
make sure that we optimize your environment and make sure

806
00:46:17.039 --> 00:46:20.920
that you're surrounded by the right people, the right type

807
00:46:20.960 --> 00:46:23.119
of people who are going to encourage you and keep

808
00:46:23.159 --> 00:46:26.079
you on the right track, because there's always going to

809
00:46:26.119 --> 00:46:28.480
be those days that you're going to want to quit

810
00:46:28.559 --> 00:46:32.679
your business, and you should never quit on a bad day,

811
00:46:33.840 --> 00:46:35.960
And there's going to be those days when you're just

812
00:46:36.119 --> 00:46:38.199
going to ask yourself, why did I go on this

813
00:46:38.400 --> 00:46:41.559
journey of becoming a business owner. It's so much safer

814
00:46:41.719 --> 00:46:45.400
and so much easier to get a job, and it's

815
00:46:45.480 --> 00:46:47.880
so much safer and so much easier to give up

816
00:46:47.880 --> 00:46:50.960
on your dream. So you need to say the course,

817
00:46:51.639 --> 00:46:54.440
and many times you can't do it alone. And that's

818
00:46:54.519 --> 00:46:57.639
why for the few select people that come into our

819
00:46:57.679 --> 00:47:02.400
strategic implementation programs. We made sure that your environment is

820
00:47:02.559 --> 00:47:05.679
optimized and that you're surrounded by the right people who

821
00:47:05.679 --> 00:47:10.159
will encourage and support you, including of course myself, Chucky

822
00:47:10.840 --> 00:47:17.880
and your implementation strategists at next STEPCFO. Yes, So to

823
00:47:18.000 --> 00:47:22.239
get a copy of powerful business strategies, simply go to

824
00:47:22.320 --> 00:47:28.199
our website www dot NEXTSTEPCFO dot net. It's totally complementary

825
00:47:28.239 --> 00:47:31.880
and until next Monday at noon Eastern time. For Chucky Obio,

826
00:47:32.039 --> 00:47:35.960
this is Michael Barberita, and remember, don't keep doing what

827
00:47:36.119 --> 00:47:37.880
your competition is doing.

828
00:47:39.760 --> 00:47:42.800
You have been listening to powerful business strategies finding out

829
00:47:42.880 --> 00:47:46.480
that everything you ever learned about growing your business is wrong.

830
00:47:46.800 --> 00:47:49.960
Tune in next week and every week at noon Eastern

831
00:47:50.079 --> 00:47:53.519
time on W four CY Radio with your host Michael

832
00:47:53.559 --> 00:47:58.199
Barbarita of Next STEPCFO and moderator chugy Obo