Nov. 24, 2025

Drip Campaigns

Show Notes
Transcript

Still the most effective tool to use while prospects are on the buyer’s journey.

Become a supporter of this podcast: https://www.spreaker.com/podcast/powerful-business-strategies--6198916/support.

WEBVTT

1
00:00:04.639 --> 00:00:07.759
Hi, you have done to the censure.

2
00:00:10.839 --> 00:00:12.720
Wow for you your.

3
00:00:19.879 --> 00:00:21.879
This is the pipe Man here on the Adventure is

4
00:00:21.920 --> 00:00:24.760
pipe Man W four c Y Radio and we have

5
00:00:24.920 --> 00:00:29.079
another great positively pipe main segment with some powerful business

6
00:00:29.120 --> 00:00:34.560
strategies from resident expert Michael Barberita from Next Step CFO.

7
00:00:35.159 --> 00:00:38.079
How are you to have Michael, fantastic. Thank you again

8
00:00:38.159 --> 00:00:39.960
for having me, Tane. It's a pleasure to be here.

9
00:00:40.840 --> 00:00:44.759
So one of the things that happened just this week,

10
00:00:46.280 --> 00:00:51.119
three of my clients got a customer because of their

11
00:00:51.359 --> 00:00:55.719
drift campaign and I guess what, so did I because

12
00:00:55.719 --> 00:01:00.880
of my drift campaign. So what people don't understand. It's

13
00:01:01.320 --> 00:01:06.280
amazing the goal mine that is in your existing customer database.

14
00:01:06.959 --> 00:01:09.719
Uh this this could be former customers and in the

15
00:01:09.719 --> 00:01:14.480
case of the three clients that and me. Uh in

16
00:01:14.519 --> 00:01:17.640
that case they were former clients, but they could also

17
00:01:17.719 --> 00:01:22.599
be currect customers as well as prospects. One particular client

18
00:01:22.680 --> 00:01:24.599
is in the roofing business. But in the roof you know,

19
00:01:25.280 --> 00:01:27.879
the name of his company has the word roofing in it,

20
00:01:28.959 --> 00:01:34.519
and but what he also sold was, in addition to roofs,

21
00:01:34.760 --> 00:01:37.400
he sold gutters and sighting.

22
00:01:38.359 --> 00:01:40.040
And so we.

23
00:01:39.959 --> 00:01:42.840
Started to do a drip campaign to keep customers aware

24
00:01:42.959 --> 00:01:46.200
that the roofing company that he has roofing in the

25
00:01:46.280 --> 00:01:49.400
name also does gutters and siding. So he got a

26
00:01:49.439 --> 00:01:53.879
call for some gutters this week from the drip campaign

27
00:01:54.159 --> 00:01:57.079
because the customers didn't know he did gutters or other

28
00:01:57.159 --> 00:01:59.000
customers that didn't know they did citing.

29
00:01:59.200 --> 00:02:00.480
So it's credible.

30
00:02:01.280 --> 00:02:06.040
How just communicating to your former customers. Uh, and and

31
00:02:06.079 --> 00:02:08.759
the and the resistance business owners have for doing that.

32
00:02:09.759 --> 00:02:12.120
And one of the reasons why they don't do it

33
00:02:12.159 --> 00:02:14.159
is in the old days and I'm talking about just

34
00:02:14.240 --> 00:02:18.120
take two years ago as being the old days, they

35
00:02:18.120 --> 00:02:22.199
had to do the drip campaign manually. Now you have

36
00:02:22.319 --> 00:02:24.759
AI that can help you with it, and it makes

37
00:02:24.800 --> 00:02:27.840
it so much easier. We show our clients how to

38
00:02:27.879 --> 00:02:31.599
do that. We have the right prompts to give AI.

39
00:02:31.719 --> 00:02:36.400
In our case, we use Claude and they they they

40
00:02:37.120 --> 00:02:40.000
they type out the whole campaign and all we do

41
00:02:40.120 --> 00:02:41.879
is give it to the marketing person to put it

42
00:02:41.919 --> 00:02:47.319
in the drip. So uh, it's it's a heck of

43
00:02:47.360 --> 00:02:50.960
a lot easier. And what everybody's going to understand is

44
00:02:51.000 --> 00:02:58.240
that only one to three percent of customers in your industry,

45
00:02:58.680 --> 00:03:01.800
I don't care what industry, Okay, what time a day

46
00:03:01.840 --> 00:03:04.960
it is, it doesn't matter. Only one to three percent

47
00:03:05.039 --> 00:03:07.599
are ready to buy now. The other ninety seven to

48
00:03:07.719 --> 00:03:10.680
ninety nine percent are on the buyer's journey and the

49
00:03:10.719 --> 00:03:13.120
best way to capture them while they're on the buyer's

50
00:03:13.159 --> 00:03:17.360
journey is through the drift campaign. My client in the

51
00:03:17.439 --> 00:03:20.599
roofing business would have never gotten that client in a

52
00:03:20.639 --> 00:03:24.520
million years to buy gutters from them if it wasn't

53
00:03:24.520 --> 00:03:27.560
for the drift campaign, and if the people people are

54
00:03:27.680 --> 00:03:32.479
not using it the way it should be used. You

55
00:03:32.599 --> 00:03:36.719
put your former customers, you put your current customers, and

56
00:03:36.759 --> 00:03:40.199
you put prospects in it, because the prospects are on

57
00:03:40.240 --> 00:03:43.879
the buyer's journey for sure, and even your customers could

58
00:03:43.879 --> 00:03:46.039
be on the buyer's journey for services and products that

59
00:03:46.080 --> 00:03:49.560
they don't even know you sell. And so it's an

60
00:03:49.599 --> 00:03:54.960
incredible effect effective strategy, and a lot of marketing agencies

61
00:03:55.080 --> 00:03:56.800
they don't want to they don't want to do it anymore.

62
00:03:56.840 --> 00:03:59.240
They think it's kind of past a or it's in

63
00:03:59.400 --> 00:04:04.400
true so uh to the customer. Certainly, if you email

64
00:04:04.439 --> 00:04:06.120
them ten times a day, I could see how it

65
00:04:06.159 --> 00:04:09.919
could be intrusive. But for the most part uh, and

66
00:04:09.960 --> 00:04:12.919
we may and we monitor and the marketing agency will

67
00:04:12.919 --> 00:04:16.160
also monitor all the metrics, meaning what's the open rate,

68
00:04:16.519 --> 00:04:21.240
what's the unsubscribed rate, what's the click through rate if

69
00:04:21.240 --> 00:04:24.759
you have an opportunity for them to click in you

70
00:04:25.000 --> 00:04:26.560
in that in that particular email.

71
00:04:27.720 --> 00:04:30.560
So all the metrics are followed.

72
00:04:31.120 --> 00:04:33.800
And the fact if they are unsubscribing, it means they

73
00:04:33.839 --> 00:04:36.560
never would have been customers anyway, So I would I

74
00:04:36.600 --> 00:04:37.759
wouldn't even worry about that.

75
00:04:37.800 --> 00:04:39.240
I've I've had.

76
00:04:39.120 --> 00:04:43.079
Situations where one of you know, some of my clients

77
00:04:43.079 --> 00:04:45.120
would say, I can't do the drip campaign.

78
00:04:45.160 --> 00:04:48.680
It's too intrusive, but uh, you.

79
00:04:48.639 --> 00:04:51.199
Know, and and so they just don't bother doing it

80
00:04:51.240 --> 00:04:54.680
because they're afraid that people are gonna unsubscribe. Well, what

81
00:04:54.759 --> 00:04:56.680
good is it if you don't use your your uh

82
00:04:56.959 --> 00:05:00.079
the address anyway, you know, the list anyway?

83
00:05:00.720 --> 00:05:00.920
Right?

84
00:05:02.079 --> 00:05:02.519
Totally.

85
00:05:02.560 --> 00:05:03.720
I mean it's awful.

86
00:05:04.160 --> 00:05:06.879
I mean, I'm a big believer in drip campaigns because

87
00:05:06.920 --> 00:05:09.279
you just never know what people are looking for that

88
00:05:09.319 --> 00:05:13.560
they don't realize you have, that's right, and.

89
00:05:13.439 --> 00:05:15.519
They could be on the biased journey for the primary

90
00:05:15.560 --> 00:05:19.000
product that you do have, right, you know, which you.

91
00:05:18.959 --> 00:05:20.399
Know, sometimes a Buia's journey.

92
00:05:20.480 --> 00:05:23.920
You know, I had I had a client recently come

93
00:05:24.000 --> 00:05:27.639
on board that I made my first contact with fifteen

94
00:05:27.720 --> 00:05:31.480
years ago in a coke call uh and he came

95
00:05:31.519 --> 00:05:33.360
on board fifteen years.

96
00:05:33.199 --> 00:05:36.000
Later and had that happened too.

97
00:05:36.040 --> 00:05:39.319
I love it right, It's just it's like and if

98
00:05:39.319 --> 00:05:41.600
I didn't do the drip campaign, he would have forgot

99
00:05:41.639 --> 00:05:46.879
about me, or another competitor would have, you know, taken over.

100
00:05:47.240 --> 00:05:49.959
That's the other interesting thing about a drip campaign. The

101
00:05:50.000 --> 00:05:53.319
other interesting thing about a drip campaign is that when

102
00:05:53.319 --> 00:05:56.920
people are on the buyer's journey, they want information, and

103
00:05:56.959 --> 00:05:59.759
it's good to have a drip campaign that provides information

104
00:06:00.319 --> 00:06:02.319
and then another one that provides an.

105
00:06:02.240 --> 00:06:04.959
Offer relative to that information. Yeah.

106
00:06:05.000 --> 00:06:07.600
So you know, you do one, you do the informational

107
00:06:08.000 --> 00:06:10.759
uh piece the first week, and then the next week

108
00:06:10.800 --> 00:06:13.279
you sent out an offer relative to that information that

109
00:06:13.319 --> 00:06:16.839
you gave the previous week. But people always that's the

110
00:06:16.879 --> 00:06:19.959
biased journey. They're getting information, and if you're the one

111
00:06:20.000 --> 00:06:22.120
that's front and center with the information, guess who they're

112
00:06:22.120 --> 00:06:25.160
gonna Guess who they're gonna contact, It's gonna be you.

113
00:06:25.759 --> 00:06:28.160
People hold back from doing it because they think they're

114
00:06:28.160 --> 00:06:31.319
gonna offend somebody or I can't tell you how many

115
00:06:31.360 --> 00:06:38.000
times in my campaigns that prospects were like, actually, first

116
00:06:38.040 --> 00:06:40.959
of all, they were really impressed, and I remembered who

117
00:06:41.000 --> 00:06:46.319
they were, Number one, number two. I can't tell you

118
00:06:46.360 --> 00:06:48.480
how many times they've said, oh my god, you're telling

119
00:06:48.519 --> 00:06:53.519
me what's perfect. You know, I wasn't ready before and

120
00:06:53.600 --> 00:06:56.839
now I am. And I was just thinking about reaching

121
00:06:56.879 --> 00:06:57.279
out to you.

122
00:06:58.759 --> 00:07:03.639
So believable, and you know, one of the things, so Dean,

123
00:07:03.959 --> 00:07:06.480
and I said it earlier, I'll say it again. Business

124
00:07:06.480 --> 00:07:09.759
owners thought that they had to prepare the dript campaign themselves,

125
00:07:09.800 --> 00:07:11.680
which by the way, took a long time.

126
00:07:12.439 --> 00:07:15.519
But now you don't have to do that. With the

127
00:07:15.600 --> 00:07:18.360
proper prompts. In a tool like.

128
00:07:18.360 --> 00:07:22.160
Claude utilizing project Knowledge, which is a tool in cloud,

129
00:07:23.879 --> 00:07:27.319
you can have customized emails just for you, just just

130
00:07:27.360 --> 00:07:30.079
for your business, and you can and by the way,

131
00:07:30.120 --> 00:07:32.439
Claude doesn't have to go to the bathroom or anything

132
00:07:32.519 --> 00:07:36.000
like that. It just drills it out, and after he

133
00:07:36.120 --> 00:07:38.759
drills out twenty you can ask him to do twenty

134
00:07:38.800 --> 00:07:42.240
more and it just keeps on going.

135
00:07:43.079 --> 00:07:45.680
I have a feeling at some point in the future

136
00:07:45.800 --> 00:07:50.000
that'll be the sci fi that that then the AI

137
00:07:51.199 --> 00:07:52.920
is going to need to go to the bathroom and

138
00:07:52.959 --> 00:07:53.759
take sick days.

139
00:07:53.800 --> 00:07:59.319
And well, that might be an excuse they come up with,

140
00:07:59.439 --> 00:08:01.600
but I'm not sure it's going to work right.

141
00:08:03.600 --> 00:08:06.040
So how do people reach out to you to get

142
00:08:06.040 --> 00:08:09.879
more information and help with drip campaigns.

143
00:08:11.199 --> 00:08:14.000
Well, it's one of the it's one of the strategies

144
00:08:14.040 --> 00:08:16.000
that we talk about in our book interviews. And we

145
00:08:16.079 --> 00:08:18.800
love doing book interviews because what we do is where

146
00:08:19.079 --> 00:08:22.279
because business is always changing, we're able to update our book.

147
00:08:22.399 --> 00:08:25.480
So the way and and by the way, you'll learn

148
00:08:25.600 --> 00:08:28.759
business strategies that your competition isn't doing. That's the beautiful

149
00:08:28.759 --> 00:08:31.319
thing about the book interview. But it's very simple. It's

150
00:08:31.639 --> 00:08:35.200
it's sixty minutes on zoom. I present strategies from my

151
00:08:35.279 --> 00:08:39.200
book and then I ask the business owner if someone

152
00:08:39.200 --> 00:08:41.960
were to implement that strategy in their industry, what impact

153
00:08:42.000 --> 00:08:44.039
would it have? And then I documented for the book

154
00:08:44.600 --> 00:08:47.159
and that's it. And and the beautiful thing about it,

155
00:08:47.159 --> 00:08:50.039
as I said, is the business owner learns strategies that

156
00:08:50.159 --> 00:08:54.720
competition isn't doing. And it's a great way to learn

157
00:08:54.799 --> 00:08:59.720
to learn and understand these strategies, uh and.

158
00:08:58.840 --> 00:08:59.559
And implement them.

159
00:08:59.600 --> 00:09:02.960
In your big So you go to NEXTSTEPCFO dot net

160
00:09:03.000 --> 00:09:07.159
forward slash contact, fill out the contact form and in

161
00:09:07.200 --> 00:09:10.639
the message section type the words book interview. I'll get

162
00:09:10.639 --> 00:09:12.440
a calendar link over to here so that you can

163
00:09:12.440 --> 00:09:15.320
schedule it, and we're on our way.

164
00:09:15.440 --> 00:09:18.519
Nice. Well, once again, you've been in great help to

165
00:09:19.279 --> 00:09:24.519
our listeners and people worldwide with your powerful business strategies,

166
00:09:24.559 --> 00:09:27.879
so thank you for being here, and everybody make sure

167
00:09:27.919 --> 00:09:31.559
to tune in next week for more powerful business strategies

168
00:09:31.600 --> 00:09:35.039
on the Positively Pipeline segment of the Adventures of Pipeline.

169
00:09:35.480 --> 00:09:37.639
Thank you, Michael, thank you for having me tea.

170
00:09:40.039 --> 00:09:45.159
Thank you for listening to the Adventures of Pipemin. I'm

171
00:09:45.559 --> 00:09:52.279
w for CUI Radio.

Drip Campaigns

Listen On

Featured Episodes

Recent Episodes