Sept. 15, 2025

Database Reactivation Campaigns

Show Notes
Transcript

This is the hidden gem of your business, communicating with former customer and prospects.

Become a supporter of this podcast: https://www.spreaker.com/podcast/powerful-business-strategies--6198916/support.

WEBVTT

1
00:00:04.639 --> 00:00:12.759
Hi, you have done to the censure wow for you your.

2
00:00:19.679 --> 00:00:21.879
This is pipe Man here on the Adventures pipe Man

3
00:00:22.039 --> 00:00:25.440
W four c Y Radio with our positively pipe Man

4
00:00:25.600 --> 00:00:31.480
Motivational Monday segment with our resident expert on powerful business Strategy.

5
00:00:31.600 --> 00:00:34.159
So let's welcome Michael Barbarita.

6
00:00:34.200 --> 00:00:37.560
How are you fantastic? How are you doing? Oh?

7
00:00:37.840 --> 00:00:41.679
Doing amazing And I'm very excited about today. You have

8
00:00:41.759 --> 00:00:45.719
some really cool information to talk about that can help

9
00:00:45.719 --> 00:00:46.479
people's business.

10
00:00:47.920 --> 00:00:51.039
You know, every client that I get, every new client

11
00:00:51.079 --> 00:00:54.399
I get, is not doing what we're going to talk

12
00:00:54.439 --> 00:00:59.719
about today, and it it's something that it's something that

13
00:00:59.799 --> 00:01:04.439
helps still get business fairly quickly to additional business. And

14
00:01:04.519 --> 00:01:10.239
what it is is it what I call database reactivation campaigns.

15
00:01:10.519 --> 00:01:14.599
And what it simply is is if you take your

16
00:01:14.680 --> 00:01:21.200
former customers and your current customers and prospects. One of

17
00:01:21.200 --> 00:01:25.519
the things that business owners forget to do is take

18
00:01:25.560 --> 00:01:29.840
the information down and put that information of prospects as

19
00:01:29.879 --> 00:01:34.439
well into this CRM because they're on the bias journey.

20
00:01:34.879 --> 00:01:38.680
And even if you think, like I had a roofing

21
00:01:39.439 --> 00:01:44.359
a roofing client recently he said to me, you know,

22
00:01:44.400 --> 00:01:47.840
once I lose a prospect, that's it he said, no,

23
00:01:47.959 --> 00:01:51.480
it's not, you know, he said, he said, that's it,

24
00:01:51.719 --> 00:01:55.519
because you know the prospect's not going to buy a

25
00:01:55.599 --> 00:01:59.000
roof for another thirty years. And I say, well, wait

26
00:01:59.000 --> 00:02:01.120
a minute, correctly if I'm wrong, But don't you sell

27
00:02:01.159 --> 00:02:04.519
gunns and don't you sell siding? And he said yes.

28
00:02:05.840 --> 00:02:09.479
I said, they're on the buyers journey for those products.

29
00:02:10.080 --> 00:02:14.960
So by you an by you putting together a reactivation campaign,

30
00:02:15.719 --> 00:02:19.400
especially for those former customers of roofing that you think

31
00:02:19.479 --> 00:02:22.159
are not gonna be customers again for another thirty years,

32
00:02:22.520 --> 00:02:25.840
and talk to them about your other services, not to

33
00:02:25.919 --> 00:02:28.960
mention your roof for pians, because roofs have to get

34
00:02:29.000 --> 00:02:31.159
repaired too once in a while. Even though they have

35
00:02:31.280 --> 00:02:35.719
these guarantees and all this other stuff, you're gonna pick

36
00:02:35.800 --> 00:02:40.080
up new customers and they're gonna be or I should say,

37
00:02:40.120 --> 00:02:43.199
And in some cases, a roofing customer will now become

38
00:02:43.199 --> 00:02:47.360
a gutter customer will also become a siding customer. So

39
00:02:48.080 --> 00:02:51.879
they're all on the buyased journey. All these prospects that

40
00:02:51.919 --> 00:02:54.800
you forget to put in your CRM, all these former

41
00:02:54.840 --> 00:02:58.159
customers that you think they already bought, like this is

42
00:02:58.159 --> 00:03:00.520
the way they're gonna buy anything else, or that you

43
00:03:00.599 --> 00:03:05.560
have anything else. It's a huge mistake. Huge You have

44
00:03:05.639 --> 00:03:09.280
to continuously communicate. Now, Dean, I know you have a

45
00:03:09.319 --> 00:03:14.879
drip campaign, and so I know I know that because

46
00:03:14.879 --> 00:03:18.199
that was a prospect at one point, right, and so

47
00:03:18.840 --> 00:03:23.240
you know, like continuously dripping, I became a customer. So

48
00:03:23.319 --> 00:03:27.240
it's like, that's that's the whole point. The whole point

49
00:03:27.280 --> 00:03:30.960
is that every one of your prospects, every one of

50
00:03:31.039 --> 00:03:34.759
your former customers, every one of your current customers are

51
00:03:34.759 --> 00:03:35.840
on the bias journey.

52
00:03:36.159 --> 00:03:38.639
And I'll add you to that. I'll add to that too,

53
00:03:38.759 --> 00:03:42.960
because you're right. I do that all the time, okay,

54
00:03:43.400 --> 00:03:46.960
and nurse even as an example, I have a show

55
00:03:47.000 --> 00:03:50.039
that just started back on the network that hasn't had

56
00:03:50.080 --> 00:03:53.800
a show on the network for like eight years, and

57
00:03:54.919 --> 00:04:00.080
you know, basically, sometimes it's just the right timing, you know.

58
00:04:00.199 --> 00:04:03.319
And even and like I don't even do it. It's

59
00:04:03.400 --> 00:04:05.919
not that you should do it often and annoy people,

60
00:04:06.400 --> 00:04:09.800
but you'd be amazed at how many times I send

61
00:04:09.800 --> 00:04:16.120
out these campaigns to either old prospects or old clients

62
00:04:16.800 --> 00:04:20.839
and they actually thank me for reaching out to them,

63
00:04:21.439 --> 00:04:23.319
you know, where whereas a lot of people may do

64
00:04:23.399 --> 00:04:26.720
it that they think the other the opposite. They thank

65
00:04:26.800 --> 00:04:30.199
me even if they're not even interested. They think I've

66
00:04:30.240 --> 00:04:33.959
had a couple that like, yeah, I had somebody just recently.

67
00:04:34.040 --> 00:04:39.000
I showed us years ago. She's retired now, and you know,

68
00:04:39.120 --> 00:04:41.879
she thanked me for reaching out, and she even thanked

69
00:04:41.879 --> 00:04:45.519
me for always like keep coming back and reaching out.

70
00:04:46.120 --> 00:04:50.160
But being retired, she has no purpose to do it anymore.

71
00:04:50.759 --> 00:04:54.519
But she still liked hearing from me, and she said

72
00:04:54.639 --> 00:04:57.160
talked about how much she loved the time that she

73
00:04:57.319 --> 00:05:02.040
was doing her show. So even with that campaign, maybe

74
00:05:02.079 --> 00:05:06.600
the person you're sending it to is not ready, but

75
00:05:06.839 --> 00:05:10.720
maybe they know somebody that is sure.

76
00:05:12.160 --> 00:05:15.959
Sure they can share it. That's the other beautiful thing

77
00:05:15.959 --> 00:05:19.920
about it. It could be shared. So it's it's it's

78
00:05:20.000 --> 00:05:22.720
just a great opportunity that a lot of business owners

79
00:05:22.720 --> 00:05:27.079
miss out on. And you know, the way we the

80
00:05:27.120 --> 00:05:31.120
way we teach our our help business owners implement DRIP

81
00:05:31.199 --> 00:05:36.519
campaigns is through using the conversion formula because it compresses

82
00:05:36.560 --> 00:05:40.680
the timeframe to which because normally it's twenty to one

83
00:05:40.759 --> 00:05:43.680
hundred touch points. But that but when you use the

84
00:05:43.720 --> 00:05:48.160
actual conversion formula, captivate, fascinate, educating, clothes that we've talked

85
00:05:48.160 --> 00:05:54.720
about on previous shows. You now have you ignite a

86
00:05:54.800 --> 00:05:58.079
quicker turnaround by the customer, and so that that there's

87
00:05:58.240 --> 00:06:02.360
there's even greater opportunity. And by the way, a lot

88
00:06:02.360 --> 00:06:05.480
of people don't realize it. See about four or five

89
00:06:05.560 --> 00:06:09.480
years ago, people would say, yeah, I think I see

90
00:06:09.480 --> 00:06:11.480
the value of doing a drip campaign, but who the

91
00:06:11.519 --> 00:06:14.360
heck wants to put it together. Now you've got AI

92
00:06:15.240 --> 00:06:18.720
and if you, if you program and if you train

93
00:06:18.800 --> 00:06:24.279
the robot properly, you can have AI spin out custom

94
00:06:24.360 --> 00:06:29.639
made drip campaigns and they'll spit out a thousand emails

95
00:06:29.639 --> 00:06:32.399
if you want them to, and they all use the

96
00:06:32.439 --> 00:06:35.839
conversion formula. If you if you train the robot properly

97
00:06:35.839 --> 00:06:39.800
to use the conversion formula like we do. So there's

98
00:06:39.920 --> 00:06:44.560
tremendous opportunity. It's a goal mine your former customers and

99
00:06:44.680 --> 00:06:48.680
prospects and stop keeping track of your prospects if you're

100
00:06:48.720 --> 00:06:54.759
not already, but your former customers, prospects and even current customers.

101
00:06:55.120 --> 00:06:58.800
You know, that's another thing. You know a lot of

102
00:06:58.839 --> 00:07:02.680
people because of we've said on a previous segment about upsell,

103
00:07:02.720 --> 00:07:05.839
cross selling down cell, A lot of salespeople aren't doing

104
00:07:05.879 --> 00:07:09.279
that right. As a result, the drift campaign can help

105
00:07:09.319 --> 00:07:11.560
remind the customer that is selling and these other that

106
00:07:11.639 --> 00:07:17.439
you have these upgrades, downgrades and other and cross promotional products.

107
00:07:18.680 --> 00:07:24.600
So there's just there's just a wealth of value in

108
00:07:24.680 --> 00:07:26.240
your list, your own list.

109
00:07:26.839 --> 00:07:29.720
Yeah, and you already have a relationship with them. There's

110
00:07:29.720 --> 00:07:32.560
already a trust factor. And I've even experienced what you

111
00:07:32.759 --> 00:07:36.600
just said. I've had clients of mine there on my

112
00:07:37.360 --> 00:07:40.680
last emails that whether it is you know, not even

113
00:07:40.720 --> 00:07:42.959
specific to them, but I forgot to take them off

114
00:07:43.000 --> 00:07:46.120
the blast marketing email, which turned out to be a

115
00:07:46.120 --> 00:07:51.120
great mistake because I think I sent a blast at

116
00:07:51.160 --> 00:07:56.759
one time about doing a website for their podcast, and

117
00:07:56.800 --> 00:07:59.399
it wasn't meant towards them. It was meant to anybody

118
00:07:59.439 --> 00:08:02.600
that has a podcast. And so the client reached out

119
00:08:02.639 --> 00:08:06.639
to me and they have a show and they're like, oh,

120
00:08:07.399 --> 00:08:11.079
I didn't know you had did that too. You know

121
00:08:11.360 --> 00:08:14.319
I need that or or any other service that you offer.

122
00:08:14.399 --> 00:08:17.480
Most of your clients they don't know that you offer

123
00:08:17.600 --> 00:08:21.600
all these other services. They basically know what you've informed

124
00:08:21.680 --> 00:08:27.560
them or what they're actually doing business with you for, right, right, And.

125
00:08:31.160 --> 00:08:34.879
That's another big thing. Business owners take for granted what

126
00:08:34.960 --> 00:08:39.840
they know, okay, but from the customers perspective, they don't

127
00:08:39.879 --> 00:08:42.759
know how they don't know three quarters of it. Yeah,

128
00:08:43.480 --> 00:08:47.440
you know, And we've talked about inside reality versus outside perception.

129
00:08:47.559 --> 00:08:50.240
The outside perception is like that, they're like everybody else.

130
00:08:50.279 --> 00:08:53.039
The inside reality is it's a great company, but they're

131
00:08:53.039 --> 00:08:55.840
not communicating that. They're not communicating how they solve the

132
00:08:56.799 --> 00:09:01.039
problems of their customers and the problems of their industries. Sure,

133
00:09:01.480 --> 00:09:06.720
so it's just the the opportunity that lies within a

134
00:09:06.840 --> 00:09:13.720
customer's a business's database is just phenomenal. And with the

135
00:09:13.759 --> 00:09:17.320
ability to email them, it's a low cost way, with

136
00:09:17.399 --> 00:09:21.360
the ability to produce the drift campaign with AI doing

137
00:09:21.399 --> 00:09:23.879
it properly, and we can show you how to do that.

138
00:09:25.000 --> 00:09:27.679
We can show you how to train the robot so

139
00:09:27.720 --> 00:09:33.679
that everything is customized to your business. And uh, that

140
00:09:33.720 --> 00:09:37.039
makes a huge difference because every time we train the

141
00:09:37.159 --> 00:09:39.879
robot with a with a with a client of ours

142
00:09:40.159 --> 00:09:43.879
on their business, they're amazed at the at the output.

143
00:09:44.759 --> 00:09:48.600
It's just like them, right, you know. It's not all

144
00:09:48.600 --> 00:09:52.000
the rouping companies mixed or all the construction companies are

145
00:09:52.039 --> 00:09:56.159
all the doggy daycare companies and all the consumer electronic

146
00:09:56.200 --> 00:10:00.159
companies that are Internet at large. It's about them if

147
00:10:00.200 --> 00:10:01.639
they train the robot properly.

148
00:10:02.039 --> 00:10:05.720
Yeah, totally so.

149
00:10:05.720 --> 00:10:08.200
So we've had some great information today on the on

150
00:10:08.240 --> 00:10:11.080
the podcast a day, but there's an opportunity to get

151
00:10:11.120 --> 00:10:12.039
a lot more information.

152
00:10:13.519 --> 00:10:17.279
And yes, I definitely want them to reach out to

153
00:10:17.279 --> 00:10:20.519
you because you can only cover a certain amount on

154
00:10:20.679 --> 00:10:23.480
podcasts short amount of time. And just like we were

155
00:10:23.559 --> 00:10:27.840
just talking about, they need to know what are all

156
00:10:27.919 --> 00:10:31.200
the services and all the benefits and how you can

157
00:10:31.240 --> 00:10:35.399
help them. And you even have some opportunities for them

158
00:10:35.399 --> 00:10:37.840
if they come to your website. So tell them how

159
00:10:37.879 --> 00:10:40.120
to reach out to you, tell them to connect with

160
00:10:40.159 --> 00:10:43.399
you and how they get more information. Great.

161
00:10:43.679 --> 00:10:46.559
So you just go to NeXTSTEP CFO dot net and

162
00:10:46.639 --> 00:10:50.000
you can download our book for free for openers, but

163
00:10:50.360 --> 00:10:52.679
to get more information about what we do. We love

164
00:10:52.759 --> 00:10:57.519
doing book interviews. It's a safe place, you know, there's

165
00:10:57.559 --> 00:11:00.759
no there's no sales tactic here at all. We like

166
00:11:00.840 --> 00:11:07.120
to update our book and constantly because business is always

167
00:11:07.200 --> 00:11:10.279
changing and so we'd like to get input from different industries.

168
00:11:12.799 --> 00:11:15.879
And what we do is it's sixty minutes on zoom.

169
00:11:16.360 --> 00:11:21.519
We present strategies from the book. We ask you if

170
00:11:21.600 --> 00:11:24.279
the strategy was implemented in your industry, what you think

171
00:11:24.279 --> 00:11:26.320
the impact would be. And then we've documented for the

172
00:11:26.320 --> 00:11:29.679
book and that's it. And the thing I love about

173
00:11:29.679 --> 00:11:33.840
it is and I can promise the interviewee that they'll

174
00:11:33.919 --> 00:11:37.480
learn business and financial strategies through these interviews that their

175
00:11:37.480 --> 00:11:43.320
competition isn't doing and it provides tremendous value. So that's

176
00:11:43.399 --> 00:11:47.240
next Step CFO dot net forward slash contact, fill out

177
00:11:47.240 --> 00:11:51.519
the contact form, putting the message center book interview or

178
00:11:51.559 --> 00:11:54.960
if you just want to talk about our services, just

179
00:11:55.000 --> 00:11:58.240
say just want to talk about our service, about your services,

180
00:11:58.440 --> 00:11:59.519
and that'll be fine too.

181
00:12:00.679 --> 00:12:04.159
Well. Again, a wealth of information that you've provided, everybody

182
00:12:04.200 --> 00:12:06.360
needs to reach out to you to find out how

183
00:12:06.440 --> 00:12:10.360
you could really help their business. And so thanks for

184
00:12:10.399 --> 00:12:13.879
being on the Adventures of Pipemin the Positively Pipeman segment,

185
00:12:14.480 --> 00:12:17.960
and thank you for being Michael Barbarita from next Step CFO,

186
00:12:18.159 --> 00:12:18.360
hope

187
00:12:18.399 --> 00:12:23.360
You thanks for having me to thank you for listening

188
00:12:23.559 --> 00:12:30.039
to the Adventures of Pipemin on w for CUI Radio.

Database Reactivation Campaigns

Listen On

Featured Episodes

Recent Episodes