April 21, 2026

Creative Follow up Methods

Show Notes
Transcript

Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Creative Follow up Methods – Listen to follow up strategies the best sales people are doing when the prospect is not calling them back.

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Hi, you live don to censure.

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Wow for you young.

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This is the pipe Man here on the Adventures pipe

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Man W four c Y Radio, and this is our

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Positively Pipeman segment and we're gonna talk about some powerful

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business strategies right now with our next step CFO Michael Barbarita,

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how are you fantastic?

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Thanks for having me, Dean.

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So we're gonna follow up from last week with some

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creative follow up methods.

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Yeah, this is this is for those when when uh

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people ghost you or they're not getting back to your

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bake phone calls and they're not getting back to you.

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I was speaking with a high powered sales agency a

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couple of weeks ago, and actually one of the one

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of these salespeople in that group worked for Grant Cardon

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and they put together a list of big They have

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a what they call follow up Bengo and if anybody

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there's like twenty or thirty I think even more like

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forty methodologies of follow up in their Bengo card and

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if anybody goes across or down a diagonal for five

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or five follow up methods in a week, they get

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a prize. So these follow up methods are tried and true.

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They're very creative and they and they work because it

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gets people that you know. Once again, it's about getting

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people's attention. And these are people who you've called they

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haven't returned your call or or or you know, you

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don't even have to wait for that. It could be

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just a follow up from a very recent conversation. It

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doesn't have to be a follow up for somebody ghosting you.

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So I'd like to just give you a couple of examples.

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One real good example is a selfie video. If you

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do a selfie video and just say something like, you know,

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you know, Dean, I was thinking about you. I just

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wanted to, you know, follow up. I was thinking I

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was thinking about your particular situation. I just wanted to

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let you know that I'm an advocate and you know,

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hope to talk to you soon. Something to that effect.

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Or it could be something where you wanted to call

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you back. But it's a selfie video that you put

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in the email or you could text it to them.

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And that's just a very powerful way, personalized way of

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following up.

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So that was one.

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Now here's another one. I know, Pizza Hut does this, Okay,

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Pizza Hut will follow through on this request because and

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by the way, if you're local to whoever it is

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that you want to follow up, you could do it.

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You could do it yourself. But here it is. So

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you call Pizza Hut and you say, look, I want

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you to take out one I want you to give

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a full pizza. I want to buy a pizza small pizza,

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let's say, with the six slices. But I want you

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to take one of the slices out and then when

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then when you underneath the so when you open it up,

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I want you to write in the box.

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Uh.

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The only the only missing piece is worked is to

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make a contract with let's say next Step CFO, Next

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step CFO. So the only missing piece is to get

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a contract with next step CFO. So that's another follow

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up method, and you send that around lunch time so

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that they can have the pizza for lunch even though

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it's missing one slice. That was the point that's worked

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very effectively.

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By the way, I love it.

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I got I got another restaurant thing. Okay, so go ahead,

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as far as a brick follow up method that the

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specific restaurant does is Carabas, but also out Back and

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Bonefish Grill because they're all owned by the same company.

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But every time I go to Carabas, I get an

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email afterwards with a reward to go back to Carabas, okay,

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And it's usually like a ten dollars reward. And so

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what happens is the next time I'm going out to eat,

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I don't want to waste that ten dollars. Okay, I'm

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a businessman. I'm not throwing away ten dollars.

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So I will go back there to eat just.

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To take advantage of that ten dollars and usually end

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up still end up spending the same amount of money.

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As I would have without.

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Like you think that you're getting a deal by doing that,

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but you're really not. And then it becomes an ongoing

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thing where it's like, oh, I gotta stop going because

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every time. But here's here's another part of it too

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that's even more brilliant because again, like you were mentioning ghosting,

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if you haven't been there for a while, they'll just

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throw you a random ten dollars because it gets you

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back in there. So like, if I haven't gone there

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in like a month, they're gonna send me ten dollars. Hey,

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we miss you. Here's ten dollars and I'm going that

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night amazing.

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That's amazing. Yeah, no, that's excellent.

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And So another method is what I call it's called

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a chocolate foot. So Amazon sells chocolate feet. So it's

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a chocolate bar that looks like a foot, and you

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send it to somebody and said and say, this is

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just to get my foot in the door. So that

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was another methodology a fault once again.

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That was brilliant number one.

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Number two, I was thinking, now I have to talk

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about that chocolate foot on my more shocky type show

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because I'm thinking chocolate foot. That could raise a whole

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nother conversation there. And who knows, you might get new

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people because like even if they're really in defeat and

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not chocolate, they see that right me, I'm a chocoholic though,

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you send me some chocolate, I'm yours.

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I know too. That's a that's a good one.

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Another thing is knowing if you're really you know, if

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you've had a couple of conversations with a customer, it's

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good to try to get their their favorite coffee at

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Starbucks and then yes and send that to them also.

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And loves when you do that too.

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Oh, I know, I know, I know, I know that

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I'm calling it the Forbes cover, but I don't want

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to use that.

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I don't.

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I don't just so that people understand the concept. But

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you put a name of a magazine that's coordinated with

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the business that your prospect is in, and you put

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their face on the cover of that magazine or with

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all the features and benefits that they realized because they

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worked with you, and you have AI do it, okay,

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and I've done it well. I haven't done it with

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a client yet, but I have done it with my face,

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and I put it chat GPT will not use Forbes,

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although I don't want to use that anyway because that's copyrighted.

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And trademark and all that.

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But you create a name for a magazine because there's

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so many names for magazines, and it can look just

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like a Forbes magazine cover, but instead it has your

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client's face and maybe in award day one who knows

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you know that you're made up as well as the

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features and benefits of working with you and the accomplishments

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they've already achieved because they worked with you, and it's

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on the cover of a magazine. So that's another one

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that works very These have worked famously, uh in terms

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of getting attention and getting that callback a handwritten letter.

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That that is another thing. You know, once again that's

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old school, but that that's that's on their list of

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things that of ways to to follow up that that

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that have worked really well. The other one is really uh.

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Another one is really really interesting. But it needs to

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be done with a team. So if you work with

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other salespeople in the same in the same building or

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you know, same office, or it doesn't have to be salespeople,

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other people in the same office, it's where where's Dan?

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So in other words, what somebody would do in their

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office is not a video, and that's say where the

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heck is Dean? And then they would go to another employee,

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have you seen Dan? And they would show, I haven't

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seen him in a couple of hours.

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Uh.

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And so they keep going to another employee, another employee,

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and you would be you would be in a closet,

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and so the guy knows the guy's running video, knows

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you're in the closet, so he opens the door and Geane,

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where what have you been? I'm not coming out here

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till till Harry calls me. I've made five or six

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phone calls to him. I'm not coming out of this

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room until he calls me back, and then you send that.

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To the client.

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That's pretty funny.

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That's is that amazing?

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So it's it's these types of follow up strategies that uh,

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that have proven to work.

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I'm thinking about that video.

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You're great, and I was imagining me like doing a

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video where I'm like creeping around the corner looking around.

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Yeah, I mean, by the way, it's any video skit,

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but that was the one that they suggested, any video

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skit would work, would work.

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Well, No, I think the one you're talking about amazing.

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So we get more of these cool ideas from you,

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Michael Barberita.

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Actually I have the Bingo card that I'll be happy

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to share with listeners. So all they have to do

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is go to NEXTSTEPCFO dot net, forward slash contact and

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then fill out the contact form and in the message

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section put put follow up bingo, follow up Bingo, and

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I will get them that template that will show all

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the right there's about twenty four in total, twenty four

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ways that they can follow up with pross different ways

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that they could follow up with prospects.

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I think I named six or seven of them.

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Nice well, once again entertaining and informative. Thank you Michael

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Barberita from next Step CFO for these powerful business strategies.

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Right here on the Positively Pipemin segment of the Adventures

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of Pipe Man on W four Cy Radio.

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Thanks for having me, Dean.

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My pleasure. We'll see you next week.

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We're going to actually revisits a topic we've talked before

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about before. So anybody that missed it, you don't even

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know what the topic is, so as far as you're concerned,

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you all missed it. Tune in next week right here

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Monday's one pm The Adventures of Patemin W four Cy Radio.

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Thank you for listening to the Adventures of Platemin on

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W for CUI Radio.

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