Creative Follow up Methods

0:04 Hi, you live don to censure. Wow for you young. This is the pipe Man here on the Adventures pipe Man W four c Y Radio, and this is our Positively Pipeman segment and we're gonna talk about some powerful business strategies right now with our next step CFO Michael Barbarita, how are you fantastic? Thanks for having me, Dean. So we're gonna follow up from last week with some creative follow up methods.

0:44 Yeah, this is this is for those when when uh people ghost you or they're not getting back to your bake phone calls and they're not getting back to you. I was speaking with a high powered sales agency a couple of weeks ago, and actually one of the one of these salespeople in that group worked for Grant Cardon and they put together a list of big They have a what they call follow up Bengo and if anybody there's like twenty or thirty I think even more like forty methodologies of follow up in their Bengo card and if anybody goes across or down a diagonal for five or five follow up methods in a week, they get a prize. So these follow up methods are tried and true.

1:34 They're very creative and they and they work because it gets people that you know. Once again, it's about getting people's attention. And these are people who you've called they haven't returned your call or or or you know, you don't even have to wait for that. It could be just a follow up from a very recent conversation. It doesn't have to be a follow up for somebody ghosting you. So I'd like to just give you a couple of examples. One real good example is a selfie video. If you do a selfie video and just say something like, you know, you know, Dean, I was thinking about you. I just wanted to, you know, follow up. I was thinking I was thinking about your particular situation. I just wanted to let you know that I'm an advocate and you know, hope to talk to you soon. Something to that effect.

2:28 Or it could be something where you wanted to call you back. But it's a selfie video that you put in the email or you could text it to them. And that's just a very powerful way, personalized way of following up. So that was one. Now here's another one. I know, Pizza Hut does this, Okay, Pizza Hut will follow through on this request because and by the way, if you're local to whoever it is that you want to follow up, you could do it. You could do it yourself. But here it is. So you call Pizza Hut and you say, look, I want you to take out one I want you to give a full pizza. I want to buy a pizza small pizza, let's say, with the six slices. But I want you to take one of the slices out and then when then when you underneath the so when you open it up, I want you to write in the box.

3:26 Uh. The only the only missing piece is worked is to make a contract with let's say next Step CFO, Next step CFO. So the only missing piece is to get a contract with next step CFO. So that's another follow up method, and you send that around lunch time so that they can have the pizza for lunch even though it's missing one slice. That was the point that's worked very effectively. By the way, I love it. I got I got another restaurant thing. Okay, so go ahead, as far as a brick follow up method that the specific restaurant does is Carabas, but also out Back and Bonefish Grill because they're all owned by the same company.

4:11 But every time I go to Carabas, I get an email afterwards with a reward to go back to Carabas, okay, And it's usually like a ten dollars reward. And so what happens is the next time I'm going out to eat, I don't want to waste that ten dollars. Okay, I'm a businessman. I'm not throwing away ten dollars. So I will go back there to eat just. To take advantage of that ten dollars and usually end up still end up spending the same amount of money. As I would have without. Like you think that you're getting a deal by doing that, but you're really not. And then it becomes an ongoing thing where it's like, oh, I gotta stop going because every time. But here's here's another part of it too that's even more brilliant because again, like you were mentioning ghosting, if you haven't been there for a while, they'll just throw you a random ten dollars because it gets you back in there. So like, if I haven't gone there in like a month, they're gonna send me ten dollars. Hey, we miss you. Here's ten dollars and I'm going that night amazing.

5:27 That's amazing. Yeah, no, that's excellent. And So another method is what I call it's called a chocolate foot. So Amazon sells chocolate feet. So it's a chocolate bar that looks like a foot, and you send it to somebody and said and say, this is just to get my foot in the door. So that was another methodology a fault once again. That was brilliant number one. Number two, I was thinking, now I have to talk about that chocolate foot on my more shocky type show because I'm thinking chocolate foot. That could raise a whole nother conversation there. And who knows, you might get new people because like even if they're really in defeat and not chocolate, they see that right me, I'm a chocoholic though, you send me some chocolate, I'm yours.

6:26 I know too. That's a that's a good one. Another thing is knowing if you're really you know, if you've had a couple of conversations with a customer, it's good to try to get their their favorite coffee at Starbucks and then yes and send that to them also. And loves when you do that too. Oh, I know, I know, I know, I know that I'm calling it the Forbes cover, but I don't want to use that. I don't. I don't just so that people understand the concept. But you put a name of a magazine that's coordinated with the business that your prospect is in, and you put their face on the cover of that magazine or with all the features and benefits that they realized because they worked with you, and you have AI do it, okay, and I've done it well. I haven't done it with a client yet, but I have done it with my face, and I put it chat GPT will not use Forbes, although I don't want to use that anyway because that's copyrighted.

7:31 And trademark and all that. But you create a name for a magazine because there's so many names for magazines, and it can look just like a Forbes magazine cover, but instead it has your client's face and maybe in award day one who knows you know that you're made up as well as the features and benefits of working with you and the accomplishments they've already achieved because they worked with you, and it's on the cover of a magazine. So that's another one that works very These have worked famously, uh in terms of getting attention and getting that callback a handwritten letter. That that is another thing. You know, once again that's old school, but that that's that's on their list of things that of ways to to follow up that that that have worked really well. The other one is really uh.

8:25 Another one is really really interesting. But it needs to be done with a team. So if you work with other salespeople in the same in the same building or you know, same office, or it doesn't have to be salespeople, other people in the same office, it's where where's Dan? So in other words, what somebody would do in their office is not a video, and that's say where the heck is Dean? And then they would go to another employee, have you seen Dan? And they would show, I haven't seen him in a couple of hours. Uh. And so they keep going to another employee, another employee, and you would be you would be in a closet, and so the guy knows the guy's running video, knows you're in the closet, so he opens the door and Geane, where what have you been? I'm not coming out here till till Harry calls me. I've made five or six phone calls to him. I'm not coming out of this room until he calls me back, and then you send that.

9:20 To the client. That's pretty funny. That's is that amazing? So it's it's these types of follow up strategies that uh, that have proven to work. I'm thinking about that video. You're great, and I was imagining me like doing a video where I'm like creeping around the corner looking around. Yeah, I mean, by the way, it's any video skit, but that was the one that they suggested, any video skit would work, would work. Well, No, I think the one you're talking about amazing. So we get more of these cool ideas from you, Michael Barberita.

10:03 Actually I have the Bingo card that I'll be happy to share with listeners. So all they have to do is go to NEXTSTEPCFO dot net, forward slash contact and then fill out the contact form and in the message section put put follow up bingo, follow up Bingo, and I will get them that template that will show all the right there's about twenty four in total, twenty four ways that they can follow up with pross different ways that they could follow up with prospects. I think I named six or seven of them. Nice well, once again entertaining and informative. Thank you Michael Barberita from next Step CFO for these powerful business strategies.

10:48 Right here on the Positively Pipemin segment of the Adventures of Pipe Man on W four Cy Radio. Thanks for having me, Dean. My pleasure. We'll see you next week. We're going to actually revisits a topic we've talked before about before. So anybody that missed it, you don't even know what the topic is, so as far as you're concerned, you all missed it. Tune in next week right here Monday's one pm The Adventures of Patemin W four Cy Radio. Thank you for listening to the Adventures of Platemin on W for CUI Radio.